GMAC Advisor

The Official Blog of the Graduate Management Admission Council

Five Tips to Create A Winning Email Marketing Strategy

What are the Barriers to Women Entering MBAs - and How Can They Be Overcome?

Six Ways to Boost Your School’s Brand Among Gen Z

What Do Business Schools Think of the New GMAT™ Focus Edition?

Research Insights on African American GME Candidates

Newly Branded GMAC Tours Looks to Up Your Recruiting Game in the New Year

Research Insights: Latin American GME Candidates

Business School in 2022: A GMAC Year in Review

What’s New with GMASS? Premium Candidate Insights and Best Practices for Recruitment

5 Key Insights into European Women Applying to Business School

Top 3 Takeaways from GMAC’s 2022 Application Trends Survey Report

In-Person Recruitment After COVID: What’s New And 5 Tips to Engage Candidates

GMAC’s New CEO Stands Ready to Lead the Organization to Greater Heights – Q&A with Joy Jones

How Business Schools in Asia Can Boost Recruitment of Western Students

Research Insights on African GME Candidates

Improving Indian Women’s Representation in GME Programs Domestically and Abroad

Research Insights for Recruiting Hispanic and Latinx Candidates in 2022

7 Tips for Securing Your Next Business School Cohort

Q&A: Ensuring Test Security and Fairness

New GMAC Report: GME Student Satisfaction Rose as Pandemic Restrictions Eased

Top 5 Things You May Have Missed from GMAC Research This Year

5 Key Insights into Employer Demand for GME Graduates in 2022

The Rise and Rise of STEM-Certified GME Programs in the United States

How GMAC Supports Business Schools in the “Unranking” Movement

The Hybrid MBA – Will It Outlive the Pandemic?

How Has COVID-19 Altered Candidate Preferences for GME?

Online vs. In-person Full-Time MBAs: Is the Jury Out? Deans Weigh In

3 Key Things to Know About Recruiting Non-Business Undergraduates

GMAC Annual Conference Returned to Celebration – and Some Soul Searching – about GME

GMASS Insights: 6 Things you Need to Know in 2022

New Insights on Candidate Research and Decision Making

To Test or Not to Test: The Debate Rages On

Debunking Five Myths About Data Privacy For B-School Marketers

The Most Powerful & Free GMAC Research Tool You’re Probably Not Using

Boosting Disability Inclusion in GME

5 Takeaways from This Year’s GMAC Prospective Students Survey

In-Person Recruitment Events are Back – and Maybe Even Better Than Ever

Four Ways to Attract Women to Management Degrees

Boost Your Recruiting Plans In 2022 — Five Things You Need To Know

Proving the Value of an MBA or Business Master’s Degree

Are We Making Progress with Diversity? First of its Kind Study Examines Representation in GME

4 Ways to Use Tours to Meet Your 2022 Candidate Recruitment Goals

GRE to GMAT Conversion: Why You Can’t Compare Scores

GMASS: Five Strategies for Success

How Data Science Can Complement the Art of Recruitment

Role of Graduate Management Education in Preparing Future Leaders: Perspectives of Enrolled Students

SEO Update: Is Your B-School Website Ready for Google’s New Algorithm?

Alumni Perspectives on the Value of Graduate Management Education

How Chinese Candidates are Shifting their Preferences for Pursuing Graduate Management Education

Graduate Management Admission Council Welcomes New Members to the Board

New Research on Hiring Trends and Salary Projections for Business School Graduates

The GMAT Exam: Designed and Developed to Be Fair and Unbiased

GMAC Welcomes Top Latin American Business School as Its Newest Member

How Prospective Students Perceive the Value of Admissions Tests

Virtual Events: How to Elevate Your Business School Brand

UK Business Schools Remain Attractive to Prospective International Students

How to Better Connect With Your Candidate Pool—In 3 Simple Steps

Demand for Graduate Management Education Accelerates in 2021

5 Ways to Evolve Your Marketing Mix in 2021 - You Don’t Want to Miss

Management as a Calling

Women in Graduate Management Education: Sustaining the Growth Momentum

Shifting Candidate Journeys for Business Master’s Programs

The Future of Full-time MBA Programs in Times of Shifting Candidate Journeys

The Case for Objective Evaluation of Talent

GME Viewpoints: Looking Ahead to 2020ne

GMASS™ Data Enhancement and Price Update

Shaping 2021 Enrollment Strategies with Application Trends and Candidate Insights

Biden Policy Agenda Stands to Create Friendlier Policy Environment for International Students in the United States

Reconfiguration of the Enrollment Funnel: Survey of Applications to Graduate Business Schools

Results of the US Presidential Elections to Shape Mobility of International Students

Biden Victory Represents New Path Forward for American Business—And Business Schools

Trump Administration Follows-Up Suspension of Skilled Worker Permits by Taking Aim (Again) at Student Visas

Seizing Opportunities to Advocate on Behalf of the Graduate Management Education Community

Can Canadian Business Schools Maintain the Momentum to Attract International Students?

Employers Expect 2021 Hiring of MBA and Business Master’s to Rebound

The Social Justice Imperative for Graduate Management Education

How to Turn Doubters Into Graduate School Believers

Impact of COVID-19 on Prospective Students Considering European Business Schools

Decoding Money Hesitations: Why Undergraduates Really Say ‘No’ to Graduate School

Graduate Management Education in Australia

Better Market Your Business Master’s Programs to Undergraduates (Now and After COVID-19)

President Trump’s Executive Order Another Blow to Business Schools

Bachelor’s to Business Master's: What Motivates Certain Students to Make the Leap?

GMAC’s 50th Annual Conference Goes Virtual

The Virtual MBA Tour Is a Gamechanger for B-School Student Recruitment

Did COVID-19 Impact Hiring Demand and Salaries for MBA and Business Master’s Graduates?

Better Market Your Business Master’s Program to Undergraduates (Now and After COVID-19)

Pivoting Your Marketing Messages Amid Constant Change

How Are Women Business School Candidates Responding to the Impact of COVID-19?

Would Prospective Business School Students Accept and Enroll in 2020 if Programs Start with Online Learning?

COVID-19 Intensifies Job Market Concerns for Prospective Business School Students

GMAT Official Guide 2021 e-Book is Now Available

Impact of Coronavirus Pandemic on Prospective Business School Students Differs by Regions

Coronavirus Pandemic Disrupts Plans but Not Aspirations of Prospective Business School Students

Diversity in Graduate Management Education 2020

Marketing & Recruitment During COVID-19

Diversity Webinar Recordings and Slides Now Available

GMAC Welcomes One of Portugal’s Leading Business Schools to Membership

5 Steps to Creating a Winning Content Marketing Strategy

GMAC to Host a Pair of Diversity Webinars

Closing the Gender Gap in Your Executive MBA Admissions

How B-Schools Can Utilize Email Marketing for Student Recruitment

GME Viewpoints 2019: “I Love You, You’re Perfect, Now Change”

Upcoming Research Webinar: Yearly Review and Look Ahead 2020

How Graduate Business School Admissions Teams Are Attracting Non-Traditional Applicants

How Schools Can Increase Their Graduate Business School Admissions During Economic Booms

Newly Updated Profiles of GMAT Testing Reports Detail Global Candidate Markets

GMAC Welcomes Four New Business Schools to its Membership

What Will Hiring Demand for MBA and Business Master’s Talent Look Like in 2020?

How Business Schools Can Use the Executive Assessment to Improve Candidate Readiness

Member School Spotlight: In Conversation with Brett Hunter of London Business School

Webinar Recap: Asia-Pacific Application Trends 2019

Webinar Recap: European Application Trends 2019

Webinar Recap: US Application Trends 2019

Can the Executive Assessment Help Business Schools Maintain a Strong Reputation?

Where Are All the B-School Applicants Going?

New Report: Total Applications Dip as Student Mobility Patterns Continue to Shift

3 Ways an Executive MBA Exam Helps Business Schools Find Their Dream Students

GMAC Research to Host Three Regional Application Trends 2019 Webinars

How the Mix of B-School Candidates’ Career Aspirations Have Shifted Over Time

How Is the Executive Assessment Used in Graduate Business School Admissions?

The Top Country Markets for Female Full-Time MBA Candidates

What Matters Most to Recruiters When Hiring a Business School Graduate?

Which Skills Are the Most Important for Landing a Job After Business School?

GMAC Asked Employers: Are B-School Grads Well Prepared to Be Successful at Your Company?

Planning and Preparedness: Essential Elements to Effective Media Relations

2019 GMAC Annual Conference: Workshop Attendees Dig into GMAC Research

How do you use the GMAT exam to determine acceptance into your program?

2019 GMAC Annual Conference: A Veteran Attendee Perspective

New Attendee Perspective: 2019 GMAC Annual Conference

Learning, Networking & Sharpening Skills: A Look at the 2019 GMAC Annual Conference

How do you use the GMAT exam to determine acceptance into your program?

How do you use the GMAT exam to determine acceptance into your program?

Starting Salaries for MBA Talent at US Companies Hit New High

Why Being Loved (At Work) Has Nothing To Do With Being Liked

Upcoming Research Webinar: GMAC Corporate Recruiters Survey 2019

Where to Advise Your Students for GMAT™ Prep

Gain an International Recruitment Edge with the New GMAT Geographic Trend Report

New Report Examines Candidate Choices in an Increasingly Complex and Global GME Marketplace

The Impact of AI in Graduate Management Education

UK Business Schools Continue to See International Growth Despite Brexit Uncertainty

Want to Attract Your Ideal B-School Candidate? First, Let’s Talk About WIIFM

Continuing the Push for Progress in Women’s Representation in Full-Time MBA Programs

The Graduate Management Admission Council Welcomes BI Norwegian Business School Into GMAC Membership

Survey Responses from Nearly 20,000 Global Business School Candidates at Your Fingertips

Data and Insights to Enhance Your Diversity Recruitment Strategies

GMAC Launches “Think Like an Entrepreneur” Competition for US Undergrads

Target Your Outreach with New GMAT Testing Data

Upcoming Research Webinar: Yearly Review and Look Ahead 2019

Employers Signal Continued High Demand for B-School Grads in 2019

Admissions Institute China 2018

Integrated Reasoning: Data to help build successful programs

GMAC Viewpoints: 2018 – GME is a Wheel Still in Spin

Tips to Effectively Use Videos in Your Marketing Strategy

GMAC Research Chart of the Month: GME Alumni Continuing Education Plans

GMAC Welcomes Three New Business Schools to its Membership

Restoring the Focus of Business Education

New Research Brief Examines Alumni Considering an Additional GME Degree

GMAC Research Chart of the Month: Applications From Women

Why I’m Attending the GMAC 2019 Leadership Conference

Number of Schools Accepting the Executive Assessment has Doubled

New, Personalized Business Program Recommendations

GMAC Research Webinar: Trends in Business Master’s Programs

GMAC Research Chart of the Month: International Application Trends

Prepare, Practice, and Perform with Official Practice Exams 3 & 4

Application Trends Survey Details Strong Regional Growth in Asia Pacific, Canada, and Europe; US Declines

Raising the Bar on Applicant Engagement with Data

GMAC Application Trends Webinar to Take Place Wednesday, October 3

GMAC Research Chart of the Month: Continuing Education Budgets

Find a New Position in  Graduate Management Education

Bachelor’s Conferrals Data May Offer Clues to Expanding the US Candidate Pipeline

Why Candidates Should Take the GMAT Exam

Increase Applicants by Upgrading Your Application Portal

Gen Z Is Coming and Things Will Never Be the Same

GMAC Research Chart of the Month: What Do Employers Think of MOOCs?

MBA Graduates Continue to Command a Salary Premium in the Hiring Market

Top 10 Job Functions Employers Will Fill With B-School Grads This Year

The GMAT Enhanced Score Report: Expanded View of Fundamental Skills Performance

Which Skills Do Employers Have the Most Difficulty Finding Among Recent B-School Grads?

GMAC Research Chart of the Month: International Hiring Plans

Most Employers Will Bring on Business School Interns in 2018

Insight, Innovation, and Collaboration at GMAC’s 2018 Annual Conference

Unpacking the Appeal of  For-Profit GME Programs to Underrepresented Populations

New Segmentation Playbook Provides School Professionals with Tactical Marketing Insights

Corporate Recruiters Survey Report Details Trends in Hiring Demand for Business School Talent

The Importance of Data Analytics in Recruitment Strategy

The 2019 GMAT Official Guide Series

How the Mix of GME Candidates’ Career Expectations Has Shifted Over Time

GMAC Research Chart of the Month: Candidate Decision-Making Timeline

New, Shorter GMAT® Exam in Market

Top 3 Reasons to Attend the GMAC Annual Conference

Demand for MBA and Business Master’s Programs

Student Loan Debt and the Business School Pipeline

GMAC Research Chart of the Month: International Application Plans

Now available: GMAT® Official Practice Exams and Questions

Keeping Pace: Insights and Strategies for the Future of US Part-Time MBA Programs

Make it Happen: Multitask Smarter – Five Tips for the Busy Admissions Professional

Clear Guidance on Financial Aid and Scholarships in an Unclear Business School Market

Graduate Management Admission Council Acquires Online Publishing Company BusinessBecause

The GMAT® Exam Will Be 30 Minutes Shorter

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