Impact of COVID-19 on Prospective Students Considering European Business Schools

Posted by Rahul Choudaha on Aug 4, 2020 10:30:00 AM

European business schools have been a beneficiary of higher education reforms and the increasing pace of globalization. GMAT test-taker data shows sustained growth in the proportion of candidates considering pursuing graduate management education (GME) in Europe. As the impact of COVID-19 intensifies, how are prospective students adapting their choices, and what could be the implications for the communication strategies of European business schools?


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Topics: Recruitment & Marketing, Viewpoints, Research Insights

Decoding Money Hesitations: Why Undergraduates Really Say ‘No’ to Graduate School

Posted by Rebecca Loades on Jul 29, 2020 3:00:00 PM

Money concerns stop students entering b-school but can be addressed. Get 16 actionable tips to overcome the “too expensive” and “cannot afford” hurdles.


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Topics: Recruitment & Marketing, Viewpoints

Graduate Management Education in Australia

Posted by Rebecca Loades on Jul 15, 2020 11:00:00 AM

Learn about the evolution of business master’s programs in Australia; covers education system features, explores critiques, and presents future outlook.


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Topics: Recruitment & Marketing, Viewpoints

Better Market Your Business Master’s Programs to Undergraduates (Now and After COVID-19)

Posted by Rebecca Loades on Jul 8, 2020 12:00:00 PM

Better market your master’s programs to undergrads with actionable tips spanning your website, collaboration, timing, influencers, and strategic messaging.


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Topics: Recruitment & Marketing, Viewpoints

Bachelor’s to Business Master's: What Motivates Certain Students to Make the Leap?

Posted by Rebecca Loades on Jul 1, 2020 11:30:00 AM

Although the pandemic is impacting the plans of many students, their business school aspirations remain intact. This means that, while new considerations, such as the impact of the pandemic on job markets, come into play, the core motivations that drive undergraduates to pursue a business master’s degree remain largely the same.


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Topics: Recruitment & Marketing, Viewpoints

Better Market Your Business Master’s Program to Undergraduates (Now and After COVID-19)

Posted by Rebecca Loades on Jun 3, 2020 11:00:00 AM

Don’t wait for the new academic year, put these tips into action and get a head start on your marketing now. Using findings from a survey of current undergraduates, we’ve compiled actions you can do now that will help you meet the academic year head on. Read on to learn how you can better market your business master’s programs to undergraduate populations.


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Topics: Recruitment & Marketing, Viewpoints

Pivoting Your Marketing Messages Amid Constant Change

Posted by Marco De Novellis on May 27, 2020 4:30:00 PM

How to quickly pivot your messaging to make it relevant for the candidates in real-time.


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Topics: Recruitment & Marketing, Viewpoints

Marketing & Recruitment During COVID-19

Posted by Betty Su on Mar 30, 2020 1:45:00 PM

GMAC Connect shares best practice marketing advice for business schools during these uncertain times.


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Topics: Recruitment & Marketing, Viewpoints

5 Steps to Creating a Winning Content Marketing Strategy

Posted by Marco De Novellis on Mar 3, 2020 11:30:00 AM

In a crowded market for graduate management education, good content marketing helps connect business schools with prospective students. But how do you create an effective content marketing strategy?


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Topics: Viewpoints

How B-Schools Can Utilize Email Marketing for Student Recruitment

Posted by Paula McKay on Jan 24, 2020 3:01:33 PM

Email marketing can be one of the most effective student recruitment tools for business schools. Learn how your team can use it to reach out to top candidates.


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Topics: Viewpoints