Pivoting Your Marketing Messages Amid Constant Change

Posted by Marco De Novellis on May 27, 2020 4:30:00 PM

How to quickly pivot your messaging to make it relevant for the candidates in real-time.


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Topics: Recruitment & Marketing, Viewpoints

Marketing & Recruitment During COVID-19

Posted by Betty Su on Mar 30, 2020 1:45:00 PM

GMAC Connect shares best practice marketing advice for business schools during these uncertain times.


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Topics: Recruitment & Marketing, Viewpoints

5 Steps to Creating a Winning Content Marketing Strategy

Posted by Marco De Novellis on Mar 3, 2020 11:30:00 AM

In a crowded market for graduate management education, good content marketing helps connect business schools with prospective students. But how do you create an effective content marketing strategy?


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Topics: Viewpoints

How B-Schools Can Utilize Email Marketing for Student Recruitment

Posted by Paula McKay on Jan 24, 2020 3:01:33 PM

Email marketing can be one of the most effective student recruitment tools for business schools. Learn how your team can use it to reach out to top candidates.


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Topics: Viewpoints

GME Viewpoints 2019: “I Love You, You’re Perfect, Now Change”

Posted by Sangeet Chowfla on Jan 13, 2020 10:13:23 AM

GMAC CEO Sangeet Chowfla looks back at the ups, downs and constant change that happened to the GME industry in 2019. 


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Topics: Viewpoints

Where Are All the B-School Applicants Going?

Posted by Geoffrey Basye on Oct 23, 2019 11:00:00 AM

The Graduate Management Admission Council™ (GMAC™) in partnership with Duke University identifies global and US policy recommendations that can better facilitate the cross-border movement of talent in a knowledge economy.


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Topics: Viewpoints

Why Being Loved (At Work) Has Nothing To Do With Being Liked

Posted by Jodi Glickman on May 15, 2019 11:00:00 AM

Jodi Glickman, who will be giving the Annual Conference 2019 keynote on Searching for Work You Love? Why it’s the Wrong Advice for our Students (& Ourselves), weighs in on the debate between being liked—and being loved—at work, what’s the difference, and why being liked is not enough.


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Topics: Viewpoints, GMAC Events

GMAC Viewpoints: 2018 – GME is a Wheel Still in Spin

Posted by Sangeet Chowfla on Dec 19, 2018 10:48:59 AM

The changes we see in graduate management education can lead to great opportunity.

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Topics: Viewpoints

Restoring the Focus of Business Education

Posted by Joan Marques on Dec 5, 2018 11:01:00 AM

Dr. Joan Marques, Dean of Woodbury University’s School of Business, discusses shifting the focus of business education. 

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Topics: Viewpoints

Why I’m Attending the GMAC 2019 Leadership Conference

Posted by David Frasier on Nov 6, 2018 11:02:00 AM

With all the demands our daily roles bring, are you wondering why you should take time out to attend the 2019 GMAC Leadership Conference? If so, then let me share why I’m attending this year.

 

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Topics: Viewpoints