Pivoting Your Marketing Messages Amid Constant Change

Posted by Marco De Novellis on May 27, 2020 4:30:00 PM

How to quickly pivot your messaging to make it relevant for the candidates in real-time.


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Topics: Recruitment & Marketing, Viewpoints

How Are Women Business School Candidates Responding to the Impact of COVID-19?

Posted by Rahul Choudaha on May 27, 2020 11:00:00 AM

As business schools adapt to the evolving impact of COVID-19, they remain focused on the diverse needs of their prospective students. The latest GMAC™ snapshot survey examines the shifting behavior of female candidates in response to the uncertainty posed by COVID-19. Findings suggest business schools need to double-down in engaging and communicating with female candidates to meet enrollment goals.


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Topics: Research Insights, Women

Would Prospective Business School Students Accept and Enroll in 2020 if Programs Start with Online Learning?

Posted by Rahul Choudaha on May 13, 2020 11:00:00 AM

Business schools are exploring various scenarios in response to the impact of COVID-19 to meet their enrollment goals. How would prospective graduate management education candidates respond to a scenario of starting a program in an online format? The latest GMAC™ survey snapshot indicates that candidates are more likely to defer if the program begins online.


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Topics: Recruitment & Marketing, Research Insights

COVID-19 Intensifies Job Market Concerns for Prospective Business School Students

Posted by Rahul Choudaha on May 6, 2020 11:00:00 AM

How is the impact of COVID-19 on candidates of graduate management education (GME) shifting over time? GMAC’s survey snapshot to monitor the rapidly evolving effect of COVID-19 indicates that while the concerns about the job market are rising among prospective business school students, their aspirations to pursue GME are holding steady.


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Topics: Recruitment & Marketing, Research Insights

GMAT Official Guide 2021 e-Book is Now Available

Posted by GMAT on Apr 28, 2020 4:00:00 PM

The GMAT Official Guide 2021 e-book is now available for your candidates to purchase.  

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Topics: GMAC Assessments

Impact of Coronavirus Pandemic on Prospective Business School Students Differs by Regions

Posted by Rahul Choudaha on Apr 22, 2020 4:00:00 PM

How does the impact of COVID-19 differ by the region of prospective business school students? A new Graduate Management Admission Council™ (GMAC™) survey suggests that candidates from the Middle East and Africa and Central & South Asia are more concerned about visa and travel restrictions; candidates from the United States and Europe are less likely to report that they are considering alternatives.


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Topics: Recruitment & Marketing, Research Insights

Coronavirus Pandemic Disrupts Plans but Not Aspirations of Prospective Business School Students

Posted by Rahul Choudaha on Apr 13, 2020 3:00:00 PM

What is the impact of COVID-19 on aspirations of prospective business school students? GMAC survey snapshot suggests that aspirations to pursue MBA or business master’s degree remain strong among domestic and international students.


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Topics: Recruitment & Marketing, Research Insights

Diversity in Graduate Management Education 2020

Posted by Matt Hazenbush on Apr 1, 2020 11:45:00 AM

An all-new report from GMAC Research provides detailed and useful analysis of the state of diversity in the GME pipeline.


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Topics: Recruitment & Marketing, Research Insights

Marketing & Recruitment During COVID-19

Posted by Betty Su on Mar 30, 2020 1:45:00 PM

GMAC Connect shares best practice marketing advice for business schools during these uncertain times.


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Topics: Recruitment & Marketing, Viewpoints

Diversity Webinar Recordings and Slides Now Available

Posted by Graduate Management Admission Council on Mar 24, 2020 11:15:00 AM

Earlier this month, GMAC Research and industry thought leaders discussed the latest insights and resources for GME diversity recruitment.


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Topics: Recruitment & Marketing, Women