GMAC Advisor

It was almost exactly four years ago in January when GMAC announced the acquisition of The MBA Tour, a well-recognized brand within the graduate management education industry. The Tour, aiming to support business schools and their global recruiting efforts, organizes business education-focused events year-round across the world. GMAC was looking to grow The MBA Tour’s core offering, expand into additional markets, and explore ways to deepen the interaction between business schools and prospective students in a personalized, data-rich manner.  

Topics: Recruitment & Marketing, Grad school consideration, graduate business school candidate, graduate business school, MBA Program, business school, pandemic, MBA Tour, recruiting, events, graduate management education, MBA, COVID-19, graduate school, Graduate Management Admission Council, MBA candidate, higher education, education, GMAC Tour, COVID

Latin America is currently experiencing extreme levels of socioeconomic upheaval. The COVID-19 pandemic has accelerated change in the region, while the ongoing war in Ukraine also presents supply chain challenges.

Topics: Research Insights, graduate business school candidate, graduate business school, MBA Program, business school, diversity, graduate management education, GME, MBA, business school admissions, candidate insights, candidate research, graduate school, MBA candidate, education

2022 marked a slow return to a new normalcy in the world of graduate business education. Campuses continued to open and receive incoming cohorts, and virtual classes gradually decreased in favor of in-person learning. At the same time, 2022 brought additional challenges for business school students and schools- most notably, economic uncertainty and an unpredictable job market.

Topics: Research Insights, graduate business school candidate, graduate business school, business school, graduate management education, candidate insights, candidate research, survey, research report, MBA candidate

The GMASS Search Service™ (GMASS™) has gone from strength to strength in the last 12 months. 64,000 early-stage applicants have entered the system; 118,000 have completed profiles, and a further 62,000 have uploaded GMAT scores.

Topics: Recruitment & Marketing, GMASS, Prospective Students, graduate business school candidate, graduate business school, business school, recruiting, GME, business school admissions, MBA candidate

This year, more than half of European business school programs reported a stable or growing number of applications from women, a statistic that represents the progress being made in encouraging women into business. However, to advance further toward gender parity, it is vital that business schools understand and acknowledge this unique demographic.

Topics: Research Insights, Women, graduate business school candidate, part-time MBA program, graduate business school, MBA Program, MBA admissions, Business school application, business school, Women in Business, Full-time MBA, MBA, candidate insights, candidate research, test scores, research brief, MBA candidate

Graduate management applications are down, but business schools are continuing to attract underrepresented populations to GME programs worldwide. These are the latest findings of the Graduate Management Admission Council’s (GMAC) Application Trends Survey, an overview of application trends to business school programs worldwide.

Topics: Application Trends, Research Insights, graduate business school candidate, graduate business school, MBA Program, MBA admissions, Business school application, graduate management education, MBA, college admissions, business school admissions, candidate research, graduate school, research report

After the pandemic forced business schools’ recruiting activities online in 2020 and 2021, in-person events have returned with a renewed focus. GMAC Tours’ summer and fall program saw over 4,000 candidates attend in-person events across 28 cities.

Topics: Recruitment & Marketing, graduate business school candidate, graduate business school, MBA admissions, business school, pandemic, MBA Tour, recruiting, events, MBA, business school admissions, COVID-19, graduate school

On August 8, 2022, GMAC announced the appointment of Joy Jones as the organization’s next CEO. Joy, who joined GMAC in July 2017 as chief product officer and general manager of assessments, was unanimously elected by the GMAC board of directors and officially took over as GMAC’s fourth CEO on October 1, 2022.

Topics: GMAC News, graduate business school, business school, graduate management education, GME, Graduate Management Admission Council

International students have by and large favored two destinations for GME—Europe and the United States. Today, though, another region is vying for the top spot: Asia.

Topics: Prospective Students, Application Trends, Research Insights, graduate business school candidate, graduate business school, business school, diversity, graduate management education, Student Survey, GMAT exam, candidate insights, candidate research, test scores, research report, research brief

The continent of Africa is home to more than 1 billion people, half of whom will be under 25 by 2050. This constitutes a 1.2-billion-person market for GME, which is facing challenges across numerous fronts, from the continuing fallout of the Covid-19 pandemic to supply chain issues caused by the war in Ukraine.

Topics: Prospective Students, Research Insights, graduate business school candidate, graduate business school, business school, diversity, candidate research