Better Market Your Business Master’s Programs to Undergraduates (Now and After COVID-19)

Posted by Rebecca Loades on Jul 8, 2020 12:00:00 PM

Better market your master’s programs to undergrads with actionable tips spanning your website, collaboration, timing, influencers, and strategic messaging.


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Topics: Recruitment & Marketing, Viewpoints

President Trump’s Executive Order Another Blow to Business Schools

Posted by Geoffrey Basye on Jul 1, 2020 1:00:00 PM

Trump policy restricts student mobility and job creation in United States.


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Topics: GMAC News

Bachelor’s to Business Master's: What Motivates Certain Students to Make the Leap?

Posted by Rebecca Loades on Jul 1, 2020 11:30:00 AM

Although the pandemic is impacting the plans of many students, their business school aspirations remain intact. This means that, while new considerations, such as the impact of the pandemic on job markets, come into play, the core motivations that drive undergraduates to pursue a business master’s degree remain largely the same.


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Topics: Recruitment & Marketing, Viewpoints

GMAC’s 50th Annual Conference Goes Virtual

Posted by Rebecca Loades on Jul 1, 2020 11:30:00 AM

What an event! The 50th Annual Conference may have moved online but that did not stop 583 business school professionals, exhibitors, and GMAC staff from taking part in 6,784 learning opportunities. And with the event available online for a year, we expect to see that number increase as registered attendees can review the recordings of all 34 education sessions the global advisory committee helped craft (note: networking and social sessions were not recorded).

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Topics: Recruitment & Marketing, GMAC Events

The Virtual MBA Tour Is a Gamechanger for B-School Student Recruitment

Posted by Petia Whitmore on Jun 24, 2020 11:00:00 AM

GMAC is launching the first ever virtual MBA Tour this summer, and it’s poised to be a gamechanger for student recruitment.


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Topics: Recruitment & Marketing, GMAC Events

Did COVID-19 Impact Hiring Demand and Salaries for MBA and Business Master’s Graduates?

Posted by Rahul Choudaha on Jun 3, 2020 2:45:00 PM

Thanks to participating schools, the GMAC 2020 Corporate Recruiters Survey (CRS) received responses from over 700 employers by mid-March. In the wake of COVID-19, GMAC is launching a follow-up survey in June to get a better picture of the hiring landscape for business school graduates. If your school did not participate in the February/March survey, the June opportunity is your chance to gain insights into the hiring and salary projections for the class of 2020, as well as the skills employers will be looking for in GME talent post-COVID.


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Topics: Employment Outlook, Research Insights

Better Market Your Business Master’s Program to Undergraduates (Now and After COVID-19)

Posted by Rebecca Loades on Jun 3, 2020 11:00:00 AM

Don’t wait for the new academic year, put these tips into action and get a head start on your marketing now. Using findings from a survey of current undergraduates, we’ve compiled actions you can do now that will help you meet the academic year head on. Read on to learn how you can better market your business master’s programs to undergraduate populations.


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Topics: Recruitment & Marketing, Viewpoints

Pivoting Your Marketing Messages Amid Constant Change

Posted by Marco De Novellis on May 27, 2020 4:30:00 PM

How to quickly pivot your messaging to make it relevant for the candidates in real-time.


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Topics: Recruitment & Marketing, Viewpoints

How Are Women Business School Candidates Responding to the Impact of COVID-19?

Posted by Rahul Choudaha on May 27, 2020 11:00:00 AM

As business schools adapt to the evolving impact of COVID-19, they remain focused on the diverse needs of their prospective students. The latest GMAC™ snapshot survey examines the shifting behavior of female candidates in response to the uncertainty posed by COVID-19. Findings suggest business schools need to double-down in engaging and communicating with female candidates to meet enrollment goals.


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Topics: Research Insights, Women

Would Prospective Business School Students Accept and Enroll in 2020 if Programs Start with Online Learning?

Posted by Rahul Choudaha on May 13, 2020 11:00:00 AM

Business schools are exploring various scenarios in response to the impact of COVID-19 to meet their enrollment goals. How would prospective graduate management education candidates respond to a scenario of starting a program in an online format? The latest GMAC™ survey snapshot indicates that candidates are more likely to defer if the program begins online.


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Topics: Recruitment & Marketing, Research Insights