As summer comes to a close and students return to campuses and classrooms, head to GMAC’s updated Research Library to find new, easy ways to sort through our latest releases.
Based on responses from more than 1,000 corporate recruiters and staffing firms around the world, GMAC’s 2023 Corporate Recruiters Survey explores which skills employers think will characterize the future workplace and how macroeconomic conditions are influencing hiring and salary decisions across industries and around the globe.
Authenticity, flexibility, and personalization are key themes when crafting engaging messages for a Gen Z audience, according to speakers at GMAC’s Annual Conference.
Recovery from a prolonged global pandemic. Inflation-prompted economic uncertainty. Slowing job market. These are just a few worries business school graduates are contemplating as commencement season came and went. Alternatives to graduate management education (GME), or higher education in general, have no doubt entered the mind of many business school aspirants. For those graduating this summer – and those thinking about or are going back to school this fall, the road ahead to career satisfaction and success can seem conflicting as ever before.
The value of making those all-important first connections with prospective business school students should never be understated. Email marketing continues to be an efficient means of creating and strengthening these digital connections—but what makes a winning email marketing strategy?
It is no secret that women are still not at parity in the business world. Only 8.8% of Fortune 500 CEOs are female, and women at the executive level earn 95 cents for every dollar earned by men, according to Forbes.
Topics: graduate business school candidate, graduate business school, MBA Program, Business school application, business school, Women in Business, MBA, business school admissions, candidate insights, MBA candidate
Generation Z—people born between 1997 and 2012—currently make up around 50% of the candidate pipeline for graduate management education*. Those aged between 18-24 are of particular interest to business schools as they’re still shaping their early careers and ideal candidates for postgrad Master’s programs or to be guided toward an MBA application.
With a new focus on the skills most relevant to modern businesses, GMAT™ Focus streamlines the preparation and exam process for candidates. But what do business schools make of the new test format?
Topics: graduate business school candidate, graduate business school requirements, graduate business school assessment, graduate business school exam, graduate business school, graduate business school test, MBA Program, MBA admissions, Business school application, business school, MBA, standardized testing, GMAT exam, business school admissions, admissions test, test, testing, test scores, graduate school, MBA candidate
Promoting diversity in business education is not without its challenges, particularly in the current sociopolitical climate. The ongoing effects of the COVID-19 pandemic have intensified imbalances among candidates, with one of the hardest-hit groups being Black professionals.
Topics: Research Insights, graduate business school candidate, graduate business school, MBA Program, business school, pandemic, graduate management education, MBA, business school admissions, candidate insights, candidate research, COVID-19, graduate school, research report, research brief, Graduate Management Admission Council, MBA candidate, COVID
It was almost exactly four years ago in January when GMAC announced the acquisition of The MBA Tour, a well-recognized brand within the graduate management education industry. The Tour, aiming to support business schools and their global recruiting efforts, organizes business education-focused events year-round across the world. GMAC was looking to grow The MBA Tour’s core offering, expand into additional markets, and explore ways to deepen the interaction between business schools and prospective students in a personalized, data-rich manner.
Topics: Recruitment & Marketing, Grad school consideration, graduate business school candidate, graduate business school, MBA Program, business school, pandemic, MBA Tour, recruiting, events, graduate management education, MBA, COVID-19, graduate school, Graduate Management Admission Council, MBA candidate, higher education, education, GMAC Tour, COVID