GMAC Welcomes Top Latin American Business School as Its Newest Member

Posted by Graduate Management Admission Council on Jun 1, 2021 8:00:00 AM

EGADE Business School brings diversity and prestige to the Council.

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Topics: GMAC News

How Prospective Students Perceive the Value of Admissions Tests

Posted by Rahul Choudaha on May 17, 2021 8:00:00 AM

A new GMAC survey snapshot of nearly 1,800 respondents shows that more than half of prospective students believe that admissions exams improve reliability, fairness, and transparency in evaluating graduate business school candidates. The data collected through Prospective Students Survey also highlights the diversity of candidates as their perceptions vary by region of citizenship and by preferred study destination (domestic or international). This data addresses questions raised by schools in the Information Needs Survey released earlier this year. It also provides insights to inform schools as they shape their global recruitment strategy.

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Topics: Prospective Students, Research Insights

Virtual Events: How to Elevate Your Business School Brand

Posted by Simon Lovick on May 12, 2021 11:45:10 AM

With applications on the rise this past year, business schools should not lose sight of keeping their brand top of mind with potential candidates.

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Topics: Recruitment & Marketing, Prospective Students

UK Business Schools Remain Attractive to Prospective International Students

Posted by Rahul Choudaha on May 3, 2021 2:31:42 PM

International students comprise nearly two in three students enrolled in master’s level business programs at British business schools. As a result, Brexit uncertainties coupled with COVID-19 travel restrictions have been particularly severe for many business schools in the UK as international student mobility faced more disruption. Yet, data shows that demand for pursuing graduate business programs in the UK remains strong among international candidates.

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Topics: Prospective Students, Application Trends, Research Insights

How to Better Connect With Your Candidate Pool—In 3 Simple Steps

Posted by Marco De Novellis on Apr 7, 2021 11:00:00 AM

Today it might sometimes seem like there’s more data available than you can handle. With candidate leads coming in from a variety of sources, it can be hard to take the time to search for and make genuine connections with prospective business school students.

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Topics: Recruitment & Marketing

Demand for Graduate Management Education Accelerates in 2021

Posted by Rahul Choudaha on Mar 30, 2021 8:00:00 AM

A new GMAC research report based on the data collected through Prospective Students Survey provides insights into the diverse choices and preferences of prospective students planning to pursue graduate management education (GME) in 2021. The findings suggest that demand for GME continues to accelerate as the concerns about the impact of COVID-19 wane. The report identifies at least three notable growth drivers for GME related to employability, flexibility, and regional mobility.

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Topics: Prospective Students, Research Insights, Women

5 Ways to Evolve Your Marketing Mix in 2021 - You Don’t Want to Miss

Posted by Matthew Kefford on Mar 10, 2021 11:00:00 AM

The coronavirus pandemic has forced fundamental change for business schools as learning has moved online, and mobility among candidates, particularly internationally, has shrunk. It has also seen budgets squeezed and resources stretched, with headcounts among marketing and admissions teams falling.

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Topics: Recruitment & Marketing

Management as a Calling

Posted by Andrew J. Hoffman on Mar 8, 2021 11:00:00 AM

Ask any business student (or anyone for that matter) what the purpose of the corporation is, and they will likely parrot back that it is to “make money for its shareholders.” The prevalence of this belief is coming under much needed scrutiny within business circles and among business students, but it is not gaining enough attention within business education and that needs to change.

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Topics: Viewpoints

Women in Graduate Management Education: Sustaining the Growth Momentum

Posted by Rahul Choudaha on Mar 2, 2021 8:00:00 AM

Over the years, women are increasingly pursuing graduate business education and assuming management and leadership roles. Findings from the GMAC™ snapshot survey of prospective female students show variations in decision-making processes by program types (MBA vs. business master’s) and study destinations (domestic vs. international). This suggests that sustaining the momentum of enrolling women in graduate management education would require a deeper understanding of their diverse career aspirations and journeys.

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Topics: Research Insights

Shifting Candidate Journeys for Business Master’s Programs

Posted by Rahul Choudaha on Feb 3, 2021 11:00:00 AM

Findings from the GMAC snapshot survey of prospective students who are considering business master’s programs show that the journeys of domestic and international candidates vary in the context of pandemic-induced uncertainty. This suggests that business schools need to design data-informed strategies to balance growth in applications with the quality and diversity of enrolled students.

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Topics: Research Insights