GMAC Advisor

The Graduate Management Admission Council (GMAC), a global association of leading graduate business schools, newest member reflects the importance of globalization and diversification in graduate management education.

Topics: GMAC News

In a crowded market for graduate management education, good content marketing helps connect business schools with prospective students. But how do you create an effective content marketing strategy?

Topics: Viewpoints

Join GMAC Research and industry thought leaders for discussions of the latest data, insights, and best practices related to recruiting women and underrepresented populations to business school.

Topics: Recruitment & Marketing, Women

Business schools continue to face challenges with gender parity in their Executive MBA admissions. Here is what some schools are doing to close the gender gap.

Topics: executive mba admissions, mba skill test, executive business program evaluation

Email marketing can be one of the most effective student recruitment tools for business schools. Learn how your team can use it to reach out to top candidates.

Topics: Viewpoints

GMAC CEO Sangeet Chowfla looks back at the ups, downs and constant change that happened to the GME industry in 2019. 

Topics: Viewpoints

Join GMAC Research for a recap of what we learned in 2019 and a preview of what to expect in 2020.

Topics: Research Insights

Attracting applicants with non-traditional backgrounds is important for graduate business school admissions. Here’s why that is and how to do it effectively.

Topics: GMAC Assessments, Executive Assessment

Maintaining high graduate business school admissions is tough during economic booms. Here’s why and what your school can do to still increase applications.

Topics: GMAC Assessments, Executive Assessment

The report series provides business schools with data to inform marketing and recruitment efforts.

Topics: Recruitment & Marketing, Research Insights