GMAC Advisor

With more than 540,000 candidates worldwide, GMASS is an essential tool for connecting your business school with prospective GME students. But how can you best engage potential candidates? How can you find those who will be the right fit? Ultimately, what can you do to get the most out of GMASS for your school?

Topics: Recruitment & Marketing, GMASS, Prospective Students, graduate business school candidate, graduate business school, business school, recruiting, webinar

Before going to business school, prospective students engage with all sorts of information sources to research and pick the best-suited program for themselves. Whether they are undergraduates hoping to go straight into business school, or experienced professionals seeking to expand their management skills, prospective students research extensively to assess the program decision factors that matter most to them.

Topics: Prospective Students, Research Insights, graduate business school candidate, graduate business school, candidate insights, candidate research

The debate on whether standardized testing should be included in the college admissions process made headlines again last month when the Massachusetts Institute of Technology bucked the trend, announcing its decision to reinstate the requirement for SAT or ACT scores as part of its admissions mandate, shifting away from the pandemic-induced test-optional policies. Given its reputation and prestige, this decision had serious ramifications and generated much discussion amongst students and schools, as indicated in a Washington Post article.

Topics: graduate business school candidate, graduate business school test, MBA admissions, admissions, standardized testing, GMAT exam, college admissions, business school admissions

In the latest GMAC Connect webinar, Demystifying Privacy in Your Marketing and Advertising Campaigns, we broke down common misconceptions about data compliance and outlined the steps business schools can take to protect themselves and their users.

Topics: Recruitment & Marketing, graduate business school candidate, graduate business school, recruiting, marketing, advertising, User Privacy, Data Privacy, User Data

More than ever, understanding GME industry trends is critical to staying ahead of the curve and positioning your programs for success in today’s dynamic and competitive landscape. While our recently published GMAC Prospective Students Survey – 2022 Summary Report is a fantastic resource for giving you insights into the market as a whole, you likely have questions not answered in the report that are more specific to the candidate populations you target for your programs.

Topics: Prospective Students, Research Insights, graduate business school candidate, graduate business school, Student Survey

Diversity of all forms adds to the richness of the business school classroom experience, exposing students to peers with perspectives and lived experiences that differ from their own. A facet of diversity that has been historically under-discussed within graduate management education (GME) is students with disabilities. For business school leaders, as well as admissions and recruitment professionals, gaining a deeper understanding of the experiences candidates with disabilities face in GME is essential to elevating your class diversity.

Topics: graduate business school candidate, diversity, GME, Disability Inclusion, Inclusion, MBA

How has COVID-19 changed the preferences of prospective students? That’s the question I’ve been hearing most often in my interactions with business school professionals, and that’s exactly the question we sought to answer in the GMAC Prospective Students Survey – 2022 Summary Report, published to GMAC.com last week.

Topics: Prospective Students, Part-time MBA, graduate business school candidate, graduate business school, business school, Full-time MBA, graduate management education, Student Survey, GME

When lockdown orders canceled 2020 recruiting fairs and online events rushed in to fill the gap, few could have predicted that it would take two years for in-person events to fully bounce back.

Topics: Recruitment & Marketing, graduate business school candidate, graduate business school, business school, pandemic, MBA Tour, recruiting, marketing, admissions, events

55% of full-time MBA programs reported an increase in female applicants in 2021. However, there’s still much more to be done to increase gender parity at business school. It’s up to recruitment teams to engage with women at the early stages of the candidate pipeline and take time to understand women’s motivations for joining business school.

Topics: Recruitment & Marketing, Women, graduate business school candidate, graduate business school, business school, Women in Business