GMAC Advisor

In full swing with demand for graduate management education (GME) up among international candidates and application volume sustaining last year’s boom. To reach, match with, and recruit candidates you’ll need to align your recruiting goals with a successful strategy when it comes to candidate-facing tour events. In the 2020/2021 MBA Tour season, there were 8,700 attendees and 25,000 registrants across 29 events. That included 37,000 school booth visits and 7,000 more intimate, smaller meetup matches.

The pool of talented people interested in pursuing a graduate business degree has never been more global and diverse. In order to fairly evaluate applicants from such a range of educational and professional backgrounds, it’s very helpful for business school admission committees to have GMAT™ exam scores as a means of comparing applicants’ skills and potential classroom success on the same scale. For decades, the world’s top business schools have trusted the GMAT exam because it’s specifically validated to predict performance in the first year of an MBA program.

It’s another busy recruiting season with demand for graduate management education on the rise. And, with face-to-face meetings still a challenge, online communications are as important as ever.

GMAC is leveraging data science to empower schools to find a strong pool of candidates with diverse backgrounds. Our mission is to advance the art and science of admissions by providing the products and services that help schools and candidates discover and evaluate each other.

According to a recent GMAC survey, four in five students enrolled in a business school report that their graduate management education prepares them for leadership positions. Looking at the data from the lens of gender, program, and regional diversity, we gain additional insights into enrolled students’ confidence in leadership preparation. The findings indicate that the value proposition of a graduate management education as a ground for preparing leadership talent remains strong among students even in the context of the COVID-19 pandemic.

Good Search Engine Optimization, or SEO, can help boost your website traffic, build brand awareness, and get more prospective students interested in your business school.

Nine in ten alumni report a positive return-on-investment (ROI) from their graduate business education, according to the 4,658 respondents to the recent GMAC survey snapshot. A Net Promoter Score (NPS) of 30 shows that most alumni are likely to recommend their graduate business school to a friend or colleague. This data indicates that the value proposition of a graduate management education is strong; alumni report a high level of satisfaction with their educational outcomes, in line with their career ambitions.

The roll-out of the vaccines in 2021, especially in the leading destinations of international students such as the United States and the United Kingdom, is renewing prospects of international student mobility. A snapshot poll conducted in March compares how Chinese prospective students are making decisions about pursuing graduate management education (GME) compared to August 2020.

New additions reflect the diverse, global perspective of the business school community.

Nine in ten corporate recruiters expect the demand for business school graduates to increase or remain stable in the next five years, according to the 2021 Corporate Recruiters Survey. This annual GMAC survey provides vital data for employers and business schools in understanding trends and insights about hiring, salaries, and skills for MBA and business master’s graduates.