GMAC Welcomes One of Portugal’s Leading Business Schools to Membership

Posted by Geoffrey Basye on Mar 16, 2020 2:00:00 PM

The Graduate Management Admission Council (GMAC), a global association of leading graduate business schools, newest member reflects the importance of globalization and diversification in graduate management education.

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Topics: GMAC News

5 Steps to Creating a Winning Content Marketing Strategy

Posted by Marco De Novellis on Mar 3, 2020 11:30:00 AM

In a crowded market for graduate management education, good content marketing helps connect business schools with prospective students. But how do you create an effective content marketing strategy?

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Topics: Viewpoints

GMAC to Host a Pair of Diversity Webinars

Posted by Graduate Management Admission Council on Feb 18, 2020 1:39:47 PM

Join GMAC Research and industry thought leaders for discussions of the latest data, insights, and best practices related to recruiting women and underrepresented populations to business school.

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Topics: Recruitment & Marketing, Women

Closing the Gender Gap in Your Executive MBA Admissions

Posted by Graduate Management Admission Council on Feb 7, 2020 2:30:00 PM

Business schools continue to face challenges with gender parity in their Executive MBA admissions. Here is what some schools are doing to close the gender gap.

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Topics: executive mba admissions, mba skill test, executive business program evaluation

How B-Schools Can Utilize Email Marketing for Student Recruitment

Posted by Paula McKay on Jan 24, 2020 3:01:33 PM

Email marketing can be one of the most effective student recruitment tools for business schools. Learn how your team can use it to reach out to top candidates.

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Topics: Viewpoints

GME Viewpoints 2019: “I Love You, You’re Perfect, Now Change”

Posted by Sangeet Chowfla on Jan 13, 2020 10:13:23 AM

GMAC CEO Sangeet Chowfla looks back at the ups, downs and constant change that happened to the GME industry in 2019. 

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Topics: Viewpoints

Upcoming Research Webinar: Yearly Review and Look Ahead 2020

Posted by GMAC Research on Jan 8, 2020 12:00:00 PM

Join GMAC Research for a recap of what we learned in 2019 and a preview of what to expect in 2020.

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Topics: Research Insights

How Graduate Business School Admissions Teams Are Attracting Non-Traditional Applicants

Posted by Graduate Management Admission Council on Jan 2, 2020 1:00:00 PM

Attracting applicants with non-traditional backgrounds is important for graduate business school admissions. Here’s why that is and how to do it effectively.

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Topics: GMAC Assessments, Executive Assessment

How Schools Can Increase Their Graduate Business School Admissions During Economic Booms

Posted by Graduate Management Admission Council on Dec 18, 2019 11:00:00 AM

Maintaining high graduate business school admissions is tough during economic booms. Here’s why and what your school can do to still increase applications.

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Topics: GMAC Assessments, Executive Assessment

Newly Updated Profiles of GMAT Testing Reports Detail Global Candidate Markets

Posted by Matt Hazenbush on Dec 11, 2019 11:00:00 AM

The report series provides business schools with data to inform marketing and recruitment efforts.

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Topics: Recruitment & Marketing, Research Insights