GMAC Welcomes One of Portugal’s Leading Business Schools to Membership

Posted by Geoffrey Basye on Mar 16, 2020 2:00:00 PM

The Graduate Management Admission Council (GMAC), a global association of leading graduate business schools, newest member reflects the importance of globalization and diversification in graduate management education.


Read More

Topics: GMAC News

5 Steps to Creating a Winning Content Marketing Strategy

Posted by Marco De Novellis on Mar 3, 2020 11:30:00 AM

In a crowded market for graduate management education, good content marketing helps connect business schools with prospective students. But how do you create an effective content marketing strategy?


Read More

Topics: Viewpoints

GMAC to Host a Pair of Diversity Webinars

Posted by Graduate Management Admission Council on Feb 18, 2020 1:39:47 PM

Join GMAC Research and industry thought leaders for discussions of the latest data, insights, and best practices related to recruiting women and underrepresented populations to business school.


Read More

Topics: Recruitment & Marketing, Women

Closing the Gender Gap in Your Executive MBA Admissions

Posted by Graduate Management Admission Council on Feb 7, 2020 2:30:00 PM

Business schools continue to face challenges with gender parity in their Executive MBA admissions. Here is what some schools are doing to close the gender gap.

Read More

Topics: executive mba admissions, mba skill test, executive business program evaluation

How B-Schools Can Utilize Email Marketing for Student Recruitment

Posted by Paula McKay on Jan 24, 2020 3:01:33 PM

Email marketing can be one of the most effective student recruitment tools for business schools. Learn how your team can use it to reach out to top candidates.


Read More

Topics: Viewpoints

GME Viewpoints 2019: “I Love You, You’re Perfect, Now Change”

Posted by Sangeet Chowfla on Jan 13, 2020 10:13:23 AM

GMAC CEO Sangeet Chowfla looks back at the ups, downs and constant change that happened to the GME industry in 2019. 


Read More

Topics: Viewpoints

Upcoming Research Webinar: Yearly Review and Look Ahead 2020

Posted by GMAC Research on Jan 8, 2020 12:00:00 PM

Join GMAC Research for a recap of what we learned in 2019 and a preview of what to expect in 2020.


Read More

Topics: Research Insights

How Graduate Business School Admissions Teams Are Attracting Non-Traditional Applicants

Posted by Graduate Management Admission Council on Jan 2, 2020 1:00:00 PM

Attracting applicants with non-traditional backgrounds is important for graduate business school admissions. Here’s why that is and how to do it effectively.

Read More

Topics: GMAC Assessments, Executive Assessment

How Schools Can Increase Their Graduate Business School Admissions During Economic Booms

Posted by Graduate Management Admission Council on Dec 18, 2019 11:00:00 AM

Maintaining high graduate business school admissions is tough during economic booms. Here’s why and what your school can do to still increase applications.

Read More

Topics: GMAC Assessments, Executive Assessment

Newly Updated Profiles of GMAT Testing Reports Detail Global Candidate Markets

Posted by Matt Hazenbush on Dec 11, 2019 11:00:00 AM

The report series provides business schools with data to inform marketing and recruitment efforts.


Read More

Topics: Recruitment & Marketing, Research Insights