GMAC Advisor

Based on GMAC's research from 2024, we have identified 10 key trends that shaped the graduate management education (GME) industry.

Topics: Recruitment & Marketing, Research Insights, graduate management education, GME, MBA, candidate insights, candidate research, survey, research report

According to GMAC’s annual Application Trends Survey, applications to graduate management education (GME) programs around the globe increased 12 percent from last year, with more than half (56 percent) of programs reporting application growth.

Topics: Recruitment & Marketing, Research Insights, graduate management education, GME, MBA, candidate insights, candidate research, survey, research report

As online and part-time programs surge in popularity among candidates, business schools can better curate their unique value proposition to prospective students.

Topics: Recruitment & Marketing, Research Insights, graduate management education, GME, MBA, candidate insights, candidate research, survey, research report

Based on responses from nearly 1,000 corporate recruiters and staffing firms around the world, GMAC’s Corporate Recruiters Survey provides the latest information about skill demand, hiring, compensation, and perceptions of MBA and business master’s graduates.

Topics: Recruitment & Marketing, Research Insights, graduate management education, GME, MBA, candidate insights, candidate research, survey, research report

GMAC's latest segmentation study that features responses from 10,000 prospective student across 21 countries highlights motivations for graduate study, how they conduct their research, and the differing archetypes globally. 

Topics: Recruitment & Marketing, Research Insights, graduate management education, GME, MBA, candidate insights, candidate research, survey

Based on results from more than 4,000 candidates from 132 countries, the latest GMAC Prospective Students Survey offers new insights into candidate expectations for artificial intelligence (AI) and social impact along with ongoing patterns in their modality preferences, mobility trends, and more. 

Topics: Recruitment & Marketing, Research Insights, graduate management education, Student Survey, GME, MBA, candidate insights, candidate research, survey, research library, alumni

Findings from across GMAC’s survey research program illuminate what GME candidates, current students, and employers think of online and hybrid programs—and how those perceptions translate to application trends.

Topics: Recruitment & Marketing, Application Trends, Research Insights, graduate management education, Student Survey, GME, MBA, candidate insights, candidate research, survey, research library, alumni

As 2023 comes to a close, look back at GMAC’s key findings about Gen Z, first-generation candidates, business skills of the future, demand for flexible program delivery, and more.

Topics: Recruitment & Marketing, Application Trends, Research Insights, graduate management education, Student Survey, GME, MBA, candidate insights, candidate research, survey, research report, research library, alumni

According to GMAC’s annual Application Trends Survey, applications were more likely to grow among flexible graduate management education (GME) programs while more selective programs faced declines.

Topics: Research Insights, MBA Program, graduate management education, Student Survey, GME, MBA, candidate insights, candidate research, survey, research report, research library, alumni

Like in previous years, nearly all current graduate business school students and recent alumni report satisfaction with their graduate management education (GME) experience. New GMAC research shows why.

Topics: Research Insights, MBA Program, graduate management education, Student Survey, GME, MBA, candidate insights, candidate research, survey, research report, research library, alumni