This year, more than half of European business school programs reported a stable or growing number of applications from women, a statistic that represents the progress being made in encouraging women into business. However, to advance further toward gender parity, it is vital that business schools understand and acknowledge this unique demographic.
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55% of full-time MBA programs reported an increase in female applicants in 2021. However, there’s still much more to be done to increase gender parity at business school. It’s up to recruitment teams to engage with women at the early stages of the candidate pipeline and take time to understand women’s motivations for joining business school.
A new GMAC research report based on the data collected through mba.com Prospective Students Survey provides insights into the diverse choices and preferences of prospective students planning to pursue graduate management education (GME) in 2021. The findings suggest that demand for GME continues to accelerate as the concerns about the impact of COVID-19 wane. The report identifies at least three notable growth drivers for GME related to employability, flexibility, and regional mobility.
As business schools adapt to the evolving impact of COVID-19, they remain focused on the diverse needs of their prospective students. The latest GMAC™ snapshot survey examines the shifting behavior of female candidates in response to the uncertainty posed by COVID-19. Findings suggest business schools need to double-down in engaging and communicating with female candidates to meet enrollment goals.
Earlier this month, GMAC Research and industry thought leaders discussed the latest insights and resources for GME diversity recruitment.
Join GMAC Research and industry thought leaders for discussions of the latest data, insights, and best practices related to recruiting women and underrepresented populations to business school.
A new research brief blends insights from GMAC market intelligence and perspectives from school professionals to reflect on women’s full-time MBA recruitment.
In testing year 2017—the period from July 1, 2016 through June 30, 2017—a greater share of GMAT exams were taken by women than ever before (45%). In fact, over the past five testing years the number of exams taken by women has grown 12 percent. How has this testing growth translated to applicant pools?
Every year, women make immeasurable contributions to the world of business and society overall. For a number of women leaders, a graduate management education was a critical step in their professional development. In recognition of International Women’s Day, GMAC Research has produced two new research documents to share with the GME community.