Based on results from more than 4,000 candidates from 132 countries, the latest GMAC Prospective Students Survey offers new insights into candidate expectations for artificial intelligence (AI) and social impact along with ongoing patterns in their modality preferences, mobility trends, and more.
Topics: Recruitment & Marketing, Research Insights, graduate management education, Student Survey, GME, MBA, candidate insights, candidate research, survey, research library, alumni
In addition to the common skills and professional development that attract most candidates to business school, women have unique motivations and goals in their journeys to graduate management education (GME). While candidates are up against entrenched patterns of gender disparity in business and business education, schools are persistent in their objective to reach gender equity.
Topics: Recruitment & Marketing, Application Trends, Research Insights, graduate management education, Student Survey, GME, MBA, candidate insights, candidate research, survey, research library, alumni
Findings from across GMAC’s survey research program illuminate what GME candidates, current students, and employers think of online and hybrid programs—and how those perceptions translate to application trends.
Topics: Recruitment & Marketing, Application Trends, Research Insights, graduate management education, Student Survey, GME, MBA, candidate insights, candidate research, survey, research library, alumni
As 2023 comes to a close, look back at GMAC’s key findings about Gen Z, first-generation candidates, business skills of the future, demand for flexible program delivery, and more.
Topics: Recruitment & Marketing, Application Trends, Research Insights, graduate management education, Student Survey, GME, MBA, candidate insights, candidate research, survey, research report, research library, alumni
According to GMAC’s annual Application Trends Survey, applications were more likely to grow among flexible graduate management education (GME) programs while more selective programs faced declines.
Topics: Research Insights, MBA Program, graduate management education, Student Survey, GME, MBA, candidate insights, candidate research, survey, research report, research library, alumni
Like in previous years, nearly all current graduate business school students and recent alumni report satisfaction with their graduate management education (GME) experience. New GMAC research shows why.
Topics: Research Insights, MBA Program, graduate management education, Student Survey, GME, MBA, candidate insights, candidate research, survey, research report, research library, alumni
International students have by and large favored two destinations for GME—Europe and the United States. Today, though, another region is vying for the top spot: Asia.
Topics: Prospective Students, Application Trends, Research Insights, graduate business school candidate, graduate business school, business school, diversity, graduate management education, Student Survey, GMAT exam, candidate insights, candidate research, test scores, research report, research brief
The dominant narratives in every aspect of life today have a distinct demarcation – before and after the pandemic. The GME industry is no exception. This is reflected in the Enrolled Students Survey - 2022 Summary Report, which shows a more favorable response to GME across evaluation matrices as the pandemic recedes globally. Eighty-five percent of respondents rated the value of their GME degree between good and outstanding, compared with 82 percent in 2021. Participants’ response to student services is up from 80 percent in 2021 to 85 percent this year; the survey indicated a similar increase respondents’ satisfaction in career services, which grew over the past year from 74 percent to 84 percent. Elsewhere in the survey, 86 percent of the respondents from the GMAC member schools were employed at graduation, compared with 80 percent last year - indicating an improvement in the job market.
Topics: Research Insights, graduate business school, business school, pandemic, Student Survey, GME, COVID-19
In April 2022, GMAC published the latest edition of the Prospective Students Survey. This year, the survey included responses from more than 6,500 individuals from 156 countries. These students were asked about their perspectives on graduate management education, including preferred program types and career aspirations.
Topics: Prospective Students, Research Insights, graduate business school candidate, graduate business school, business school, pandemic, Student Survey, candidate insights, candidate research, COVID-19
More than ever, understanding GME industry trends is critical to staying ahead of the curve and positioning your programs for success in today’s dynamic and competitive landscape. While our recently published GMAC Prospective Students Survey – 2022 Summary Report is a fantastic resource for giving you insights into the market as a whole, you likely have questions not answered in the report that are more specific to the candidate populations you target for your programs.
Topics: Prospective Students, Research Insights, graduate business school candidate, graduate business school, Student Survey
