---
title: The GMAC Advisor Blog | Student Survey
description: Student Survey | The Official Blog of the Graduate Management Admission Council
---

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    - [Reach & Recruit Candidates ](https://www.gmac.com/reach-and-recruit-students) 
          - [GMAC Connect Recruiting Solutions >](https://www.gmac.com/reach-and-recruit-students/gmac-connect)
          - [Market Your Program on mba.com >](https://www.gmac.com/reach-and-recruit-students/market-your-program)
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          - [Promotional Opportunities >](https://www.gmac.com/reach-and-recruit-students/promotional-opportunities)
          - [Prepare Candidates for the Classroom >](http://www.gmac.com/reach-and-recruit-students/prepare-candidates-for-the-exam-classroom.aspx)
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          - [The GMAT Exam >](https://www.gmac.com/gmat-other-assessments/about-the-gmat-exam)
          - [Start Accepting GMAT Exam Scores >](http://www.gmac.com/gmat-other-assessments/start-accepting-gmat-exam-scores.aspx)
          - [Access and Understand GMAT Exam Scores >](http://www.gmac.com/gmat-other-assessments/accessing-gmat-exam-scores-and-reports.aspx)
          - [The GMAT Exam (10th) Edition >](https://www.gmac.com/gmat-other-assessments/about-the-gmat-exam)
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- The Value of GMAC 
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# [GMAC Advisor](https://blog.gmac.com/gmac-advisor)

### [The Official Blog of the Graduate Management Admission Council](https://blog.gmac.com/gmac-advisor)

## [4 New Facts About Business School Candidates in the AI and Social Impact Era](https://blog.gmac.com/gmac-advisor/new-facts-about-business-school-candidates-in-the-ai-and-social-impact-era)

 Posted by [Andrew Walker](https://blog.gmac.com/gmac-advisor/author/andrew-walker) on Apr 26, 2024 11:18:07 AM

- [Tweet](https://twitter.com/share)

[![](https://blog.gmac.com/hubfs/240426_PSS%20Blog_Hero.jpg) ](https://blog.gmac.com/gmac-advisor/new-facts-about-business-school-candidates-in-the-ai-and-social-impact-era)

Based on results from more than 4,000 candidates from 132 countries, the latest [GMAC Prospective Students Survey](https://www.gmac.com/market-intelligence-and-research/market-research/mbacom-prospective-students-survey) offers new insights into candidate expectations for artificial intelligence (AI) and social impact along with ongoing patterns in their modality preferences, mobility trends, and more. 

[Read More](https://blog.gmac.com/gmac-advisor/new-facts-about-business-school-candidates-in-the-ai-and-social-impact-era)

 0 Comments [Click here to read/write comments](https://blog.gmac.com/gmac-advisor/new-facts-about-business-school-candidates-in-the-ai-and-social-impact-era#comments-listing)

 Topics: [Recruitment & Marketing](https://blog.gmac.com/gmac-advisor/topic/recruitment-marketing), [Research Insights](https://blog.gmac.com/gmac-advisor/topic/research-insights), [graduate management education](https://blog.gmac.com/gmac-advisor/topic/graduate-management-education), [Student Survey](https://blog.gmac.com/gmac-advisor/topic/student-survey), [GME](https://blog.gmac.com/gmac-advisor/topic/gme), [MBA](https://blog.gmac.com/gmac-advisor/topic/mba), [candidate insights](https://blog.gmac.com/gmac-advisor/topic/candidate-insights), [candidate research](https://blog.gmac.com/gmac-advisor/topic/candidate-research), [survey](https://blog.gmac.com/gmac-advisor/topic/survey), [research library](https://blog.gmac.com/gmac-advisor/topic/research-library), [alumni](https://blog.gmac.com/gmac-advisor/topic/alumni)

## [Flexibility, Social Impact Among Top Ways To Attract Women to Business School](https://blog.gmac.com/gmac-advisor/flexibility-social-impact-among-top-ways-to-attract-women-to-business-school)

 Posted by [Teresa Hsu](https://blog.gmac.com/gmac-advisor/author/teresa-hsu) on Mar 13, 2024 9:44:07 AM

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[![](https://blog.gmac.com/hubfs/240313_Women%20in%20GME_Hero.png) ](https://blog.gmac.com/gmac-advisor/flexibility-social-impact-among-top-ways-to-attract-women-to-business-school)

In addition to the common skills and professional development that attract most candidates to business school, women have unique motivations and goals in their journeys to graduate management education (GME). While candidates are up against entrenched patterns of gender disparity in business and business education, schools are persistent in their objective to reach gender equity.

[Read More](https://blog.gmac.com/gmac-advisor/flexibility-social-impact-among-top-ways-to-attract-women-to-business-school)

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 Topics: [Recruitment & Marketing](https://blog.gmac.com/gmac-advisor/topic/recruitment-marketing), [Application Trends](https://blog.gmac.com/gmac-advisor/topic/application-trends), [Research Insights](https://blog.gmac.com/gmac-advisor/topic/research-insights), [graduate management education](https://blog.gmac.com/gmac-advisor/topic/graduate-management-education), [Student Survey](https://blog.gmac.com/gmac-advisor/topic/student-survey), [GME](https://blog.gmac.com/gmac-advisor/topic/gme), [MBA](https://blog.gmac.com/gmac-advisor/topic/mba), [candidate insights](https://blog.gmac.com/gmac-advisor/topic/candidate-insights), [candidate research](https://blog.gmac.com/gmac-advisor/topic/candidate-research), [survey](https://blog.gmac.com/gmac-advisor/topic/survey), [research library](https://blog.gmac.com/gmac-advisor/topic/research-library), [alumni](https://blog.gmac.com/gmac-advisor/topic/alumni)

## [4 Research Insights To Boost Recruitment to Online Programs](https://blog.gmac.com/gmac-advisor/research-insights-boost-recruitment-online-programs)

 Posted by [Andrew Walker](https://blog.gmac.com/gmac-advisor/author/andrew-walker) on Feb 27, 2024 9:30:47 AM

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[![](https://blog.gmac.com/hubfs/240227_Online%20Blog_Hero%20(632%20x%20316%20px).jpg) ](https://blog.gmac.com/gmac-advisor/research-insights-boost-recruitment-online-programs)

Findings from across GMAC’s survey research program illuminate what GME candidates, current students, and employers think of online and hybrid programs—and how those perceptions translate to application trends.

[Read More](https://blog.gmac.com/gmac-advisor/research-insights-boost-recruitment-online-programs)

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 Topics: [Recruitment & Marketing](https://blog.gmac.com/gmac-advisor/topic/recruitment-marketing), [Application Trends](https://blog.gmac.com/gmac-advisor/topic/application-trends), [Research Insights](https://blog.gmac.com/gmac-advisor/topic/research-insights), [graduate management education](https://blog.gmac.com/gmac-advisor/topic/graduate-management-education), [Student Survey](https://blog.gmac.com/gmac-advisor/topic/student-survey), [GME](https://blog.gmac.com/gmac-advisor/topic/gme), [MBA](https://blog.gmac.com/gmac-advisor/topic/mba), [candidate insights](https://blog.gmac.com/gmac-advisor/topic/candidate-insights), [candidate research](https://blog.gmac.com/gmac-advisor/topic/candidate-research), [survey](https://blog.gmac.com/gmac-advisor/topic/survey), [research library](https://blog.gmac.com/gmac-advisor/topic/research-library), [alumni](https://blog.gmac.com/gmac-advisor/topic/alumni)

## [This Year’s Top Five Findings About Graduate Business School](https://blog.gmac.com/gmac-advisor/this-years-top-five-findings-about-graduate-business-school)

 Posted by [Andrew Walker](https://blog.gmac.com/gmac-advisor/author/andrew-walker) on Dec 14, 2023 10:35:44 AM

- [Tweet](https://twitter.com/share)

[![](https://blog.gmac.com/hubfs/Year%20in%20Review%20Blog_Hero.png) ](https://blog.gmac.com/gmac-advisor/this-years-top-five-findings-about-graduate-business-school)

As 2023 comes to a close, look back at GMAC’s key findings about Gen Z, first-generation candidates, business skills of the future, demand for flexible program delivery, and more.

[Read More](https://blog.gmac.com/gmac-advisor/this-years-top-five-findings-about-graduate-business-school)

 0 Comments [Click here to read/write comments](https://blog.gmac.com/gmac-advisor/this-years-top-five-findings-about-graduate-business-school#comments-listing)

 Topics: [Recruitment & Marketing](https://blog.gmac.com/gmac-advisor/topic/recruitment-marketing), [Application Trends](https://blog.gmac.com/gmac-advisor/topic/application-trends), [Research Insights](https://blog.gmac.com/gmac-advisor/topic/research-insights), [graduate management education](https://blog.gmac.com/gmac-advisor/topic/graduate-management-education), [Student Survey](https://blog.gmac.com/gmac-advisor/topic/student-survey), [GME](https://blog.gmac.com/gmac-advisor/topic/gme), [MBA](https://blog.gmac.com/gmac-advisor/topic/mba), [candidate insights](https://blog.gmac.com/gmac-advisor/topic/candidate-insights), [candidate research](https://blog.gmac.com/gmac-advisor/topic/candidate-research), [survey](https://blog.gmac.com/gmac-advisor/topic/survey), [research report](https://blog.gmac.com/gmac-advisor/topic/research-report), [research library](https://blog.gmac.com/gmac-advisor/topic/research-library), [alumni](https://blog.gmac.com/gmac-advisor/topic/alumni)

## [Do Applicants Want Flexibility More Than Prestige From Business School?](https://blog.gmac.com/gmac-advisor/do-applicants-want-flexibility-more-than-prestige-from-business-school)

 Posted by [Andrew Walker](https://blog.gmac.com/gmac-advisor/author/andrew-walker) on Nov 27, 2023 11:42:39 AM

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[![](https://blog.gmac.com/hubfs/01.1.GMAC%20School%20Specific%20Marketing/GMAC%20Advisor/ATS%20Blog%20Hero-1.jpeg) ](https://blog.gmac.com/gmac-advisor/do-applicants-want-flexibility-more-than-prestige-from-business-school)

According to GMAC’s annual [Application Trends Survey](https://www.gmac.com/market-intelligence-and-research/market-research/application-trends-survey), applications were more likely to grow among flexible graduate management education (GME) programs while more selective programs faced declines.

[Read More](https://blog.gmac.com/gmac-advisor/do-applicants-want-flexibility-more-than-prestige-from-business-school)

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 Topics: [Research Insights](https://blog.gmac.com/gmac-advisor/topic/research-insights), [MBA Program](https://blog.gmac.com/gmac-advisor/topic/mba-program), [graduate management education](https://blog.gmac.com/gmac-advisor/topic/graduate-management-education), [Student Survey](https://blog.gmac.com/gmac-advisor/topic/student-survey), [GME](https://blog.gmac.com/gmac-advisor/topic/gme), [MBA](https://blog.gmac.com/gmac-advisor/topic/mba), [candidate insights](https://blog.gmac.com/gmac-advisor/topic/candidate-insights), [candidate research](https://blog.gmac.com/gmac-advisor/topic/candidate-research), [survey](https://blog.gmac.com/gmac-advisor/topic/survey), [research report](https://blog.gmac.com/gmac-advisor/topic/research-report), [research library](https://blog.gmac.com/gmac-advisor/topic/research-library), [alumni](https://blog.gmac.com/gmac-advisor/topic/alumni)

## [Why Students Say They Are Happy With Graduate Business School](https://blog.gmac.com/gmac-advisor/why-students-say-they-are-happy-with-graduate-business-school)

 Posted by [Andrew Walker](https://blog.gmac.com/gmac-advisor/author/andrew-walker) on Oct 4, 2023 12:35:05 PM

- [Tweet](https://twitter.com/share)

[![](https://blog.gmac.com/hubfs/BLOG_students%20gathering%20in%20library.png) ](https://blog.gmac.com/gmac-advisor/why-students-say-they-are-happy-with-graduate-business-school)

Like in previous years, nearly all current graduate business school students and recent alumni report satisfaction with their graduate management education (GME) experience. New GMAC research shows why.

[Read More](https://blog.gmac.com/gmac-advisor/why-students-say-they-are-happy-with-graduate-business-school)

 0 Comments [Click here to read/write comments](https://blog.gmac.com/gmac-advisor/why-students-say-they-are-happy-with-graduate-business-school#comments-listing)

 Topics: [Research Insights](https://blog.gmac.com/gmac-advisor/topic/research-insights), [MBA Program](https://blog.gmac.com/gmac-advisor/topic/mba-program), [graduate management education](https://blog.gmac.com/gmac-advisor/topic/graduate-management-education), [Student Survey](https://blog.gmac.com/gmac-advisor/topic/student-survey), [GME](https://blog.gmac.com/gmac-advisor/topic/gme), [MBA](https://blog.gmac.com/gmac-advisor/topic/mba), [candidate insights](https://blog.gmac.com/gmac-advisor/topic/candidate-insights), [candidate research](https://blog.gmac.com/gmac-advisor/topic/candidate-research), [survey](https://blog.gmac.com/gmac-advisor/topic/survey), [research report](https://blog.gmac.com/gmac-advisor/topic/research-report), [research library](https://blog.gmac.com/gmac-advisor/topic/research-library), [alumni](https://blog.gmac.com/gmac-advisor/topic/alumni)

## [How Business Schools in Asia Can Boost Recruitment of Western Students](https://blog.gmac.com/gmac-advisor/how-business-schools-in-asia-can-boost-recruitment-of-western-students)

 Posted by [Abigail Lister](https://blog.gmac.com/gmac-advisor/author/abigail-lister) on Nov 17, 2022 1:02:49 PM

- [Tweet](https://twitter.com/share)

[![](https://blog.gmac.com/hubfs/blog_mix%20of%20students.png) ](https://blog.gmac.com/gmac-advisor/how-business-schools-in-asia-can-boost-recruitment-of-western-students)

International students have by and large favored two destinations for GME—Europe and the United States. Today, though, another region is vying for the top spot: Asia.

[Read More](https://blog.gmac.com/gmac-advisor/how-business-schools-in-asia-can-boost-recruitment-of-western-students)

 0 Comments [Click here to read/write comments](https://blog.gmac.com/gmac-advisor/how-business-schools-in-asia-can-boost-recruitment-of-western-students#comments-listing)

 Topics: [Prospective Students](https://blog.gmac.com/gmac-advisor/topic/prospective-students), [Application Trends](https://blog.gmac.com/gmac-advisor/topic/application-trends), [Research Insights](https://blog.gmac.com/gmac-advisor/topic/research-insights), [graduate business school candidate](https://blog.gmac.com/gmac-advisor/topic/graduate-business-school-candidate), [graduate business school](https://blog.gmac.com/gmac-advisor/topic/graduate-business-school), [business school](https://blog.gmac.com/gmac-advisor/topic/business-school), [diversity](https://blog.gmac.com/gmac-advisor/topic/diversity), [graduate management education](https://blog.gmac.com/gmac-advisor/topic/graduate-management-education), [Student Survey](https://blog.gmac.com/gmac-advisor/topic/student-survey), [GMAT exam](https://blog.gmac.com/gmac-advisor/topic/gmat-exam), [candidate insights](https://blog.gmac.com/gmac-advisor/topic/candidate-insights), [candidate research](https://blog.gmac.com/gmac-advisor/topic/candidate-research), [test scores](https://blog.gmac.com/gmac-advisor/topic/test-scores), [research report](https://blog.gmac.com/gmac-advisor/topic/research-report), [research brief](https://blog.gmac.com/gmac-advisor/topic/research-brief)

## [New GMAC Report: GME Student Satisfaction Rose as Pandemic Restrictions Eased](https://blog.gmac.com/gmac-advisor/new-gmac-report-gme-student-satisfaction-rose-as-pandemic-restrictions-eased)

 Posted by [Abhay Goghari](https://blog.gmac.com/gmac-advisor/author/abhay-goghari) on Sep 22, 2022 11:00:00 AM

- [Tweet](https://twitter.com/share)

[![](https://blog.gmac.com/hubfs/blog_students%20talking.png) ](https://blog.gmac.com/gmac-advisor/new-gmac-report-gme-student-satisfaction-rose-as-pandemic-restrictions-eased)

The dominant narratives in every aspect of life today have a distinct demarcation – before and after the pandemic. The GME industry is no exception. This is reflected in the [**Enrolled Students Survey - 2022 Summary Report**](https://www.gmac.com/market-intelligence-and-research/research-library/enrolled-students/2022-enrolled-students-survey-summary-report), which shows a more favorable response to GME across evaluation matrices as the pandemic recedes globally. Eighty-five percent of respondents rated the value of their GME degree between good and outstanding, compared with 82 percent in 2021. Participants’ response to student services is up from 80 percent in 2021 to 85 percent this year; the survey indicated a similar increase respondents’ satisfaction in career services, which grew over the past year from 74 percent to 84 percent. Elsewhere in the survey, 86 percent of the respondents from the GMAC member schools were employed at graduation, compared with 80 percent last year - indicating an improvement in the job market.

[Read More](https://blog.gmac.com/gmac-advisor/new-gmac-report-gme-student-satisfaction-rose-as-pandemic-restrictions-eased)

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 Topics: [Research Insights](https://blog.gmac.com/gmac-advisor/topic/research-insights), [graduate business school](https://blog.gmac.com/gmac-advisor/topic/graduate-business-school), [business school](https://blog.gmac.com/gmac-advisor/topic/business-school), [pandemic](https://blog.gmac.com/gmac-advisor/topic/pandemic), [Student Survey](https://blog.gmac.com/gmac-advisor/topic/student-survey), [GME](https://blog.gmac.com/gmac-advisor/topic/gme), [COVID-19](https://blog.gmac.com/gmac-advisor/topic/covid-19)

## [How Has COVID-19 Altered Candidate Preferences for GME?](https://blog.gmac.com/gmac-advisor/how-has-covid-19-altered-candidate-preferences-for-gme)

 Posted by [Abigail Lister](https://blog.gmac.com/gmac-advisor/author/abigail-lister) on Jul 5, 2022 11:05:32 AM

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[![](https://blog.gmac.com/hubfs/blog_students%20in%20class%20working-1.png) ](https://blog.gmac.com/gmac-advisor/how-has-covid-19-altered-candidate-preferences-for-gme)

In April 2022, GMAC published the latest edition of the [Prospective Students Survey](https://www.gmac.com/market-intelligence-and-research/research-library/admissions-and-application-trends/2022-gmac-prospective-students-survey-summary-report). This year, the survey included responses from more than 6,500 individuals from 156 countries. These students were asked about their perspectives on graduate management education, including preferred program types and career aspirations.

[Read More](https://blog.gmac.com/gmac-advisor/how-has-covid-19-altered-candidate-preferences-for-gme)

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 Topics: [Prospective Students](https://blog.gmac.com/gmac-advisor/topic/prospective-students), [Research Insights](https://blog.gmac.com/gmac-advisor/topic/research-insights), [graduate business school candidate](https://blog.gmac.com/gmac-advisor/topic/graduate-business-school-candidate), [graduate business school](https://blog.gmac.com/gmac-advisor/topic/graduate-business-school), [business school](https://blog.gmac.com/gmac-advisor/topic/business-school), [pandemic](https://blog.gmac.com/gmac-advisor/topic/pandemic), [Student Survey](https://blog.gmac.com/gmac-advisor/topic/student-survey), [candidate insights](https://blog.gmac.com/gmac-advisor/topic/candidate-insights), [candidate research](https://blog.gmac.com/gmac-advisor/topic/candidate-research), [COVID-19](https://blog.gmac.com/gmac-advisor/topic/covid-19)

## [The Most Powerful & Free GMAC Research Tool You’re Probably Not Using](https://blog.gmac.com/gmac-advisor/the-most-powerful-free-gmac-research-tool-youre-probably-not-using)

 Posted by [Matt Hazenbush](https://blog.gmac.com/gmac-advisor/author/matt-hazenbush) on May 11, 2022 1:22:16 PM

- [Tweet](https://twitter.com/share)

[![](https://blog.gmac.com/hubfs/TW_GMAC%20research%20tool_blog%20image.png) ](https://blog.gmac.com/gmac-advisor/the-most-powerful-free-gmac-research-tool-youre-probably-not-using)

More than ever, understanding GME industry trends is critical to staying ahead of the curve and positioning your programs for success in today’s dynamic and competitive landscape. While our recently published [GMAC Prospective Students Survey – 2022 Summary Report](https://www.gmac.com/market-intelligence-and-research/research-library/admissions-and-application-trends/2022-gmac-prospective-students-survey-summary-report) is a fantastic resource for giving you insights into the market as a whole, you likely have questions not answered in the report that are more specific to the candidate populations you target for your programs.

[Read More](https://blog.gmac.com/gmac-advisor/the-most-powerful-free-gmac-research-tool-youre-probably-not-using)

 0 Comments [Click here to read/write comments](https://blog.gmac.com/gmac-advisor/the-most-powerful-free-gmac-research-tool-youre-probably-not-using#comments-listing)

 Topics: [Prospective Students](https://blog.gmac.com/gmac-advisor/topic/prospective-students), [Research Insights](https://blog.gmac.com/gmac-advisor/topic/research-insights), [graduate business school candidate](https://blog.gmac.com/gmac-advisor/topic/graduate-business-school-candidate), [graduate business school](https://blog.gmac.com/gmac-advisor/topic/graduate-business-school), [Student Survey](https://blog.gmac.com/gmac-advisor/topic/student-survey)

[All posts](https://blog.gmac.com/gmac-advisor/all) [Next](https://blog.gmac.com/gmac-advisor/topic/student-survey/page/2)

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