For global business schools, China remains one of the most vital source markets. However, as artificial intelligence (AI) profoundly reshapes the “Glocal” job market, the aspirations and demands of Chinese GME candidates are undergoing a significant evolution.
Why China’s top applicants are chasing data, but buying strategy
Topics: Recruitment & Marketing, Research Insights, graduate management education, GME, MBA, candidate insights, candidate research, survey, research report
Business school candidates’ demand for sustainability in 3 interactive charts
According to the GMAC Prospective Students Survey, 57 percent of business school candidates say it is important or very important to incorporate sustainability into their business school curricular or co-curricular learning.
Among those candidates, 37 percent say they will not even consider applying to a school that does not incorporate sustainability into their academic experience.
Based on the UN Sustainable Development Goals, the survey defines sustainability with example topics like sustainable cities and communities; affordable and clean energy; climate action; sustainable use of water and land resources.
This Earth Day, explore who expects to learn about the intersection of sustainability and business in three interactive charts.
Topics: Recruitment & Marketing, Research Insights, graduate management education, GME, MBA, candidate insights, candidate research, survey, research report
5 things business schools need to know about prospective students in 2026
Based on results from more than 4,200 candidates in 145 countries over the full calendar year of 2025, the latest GMAC Prospective Students Survey report offers new insights into the mindset of graduate management education (GME) candidates.
Topics: Recruitment & Marketing, Research Insights, graduate management education, GME, MBA, candidate insights, candidate research, survey, research report
2025’s Top 10 Trends in Graduate Business School Research
What factors defined graduate management education (GME) in 2025, and how will they shape your decision-making in 2026?
Topics: Recruitment & Marketing, Research Insights, graduate management education, GME, MBA, candidate insights, candidate research, survey, research report
4 Reasons Why Business School Applications Rose as Visa Policies Changed
According to GMAC’s annual Application Trends Survey, total applications to graduate management education (GME) programs rose seven percent in 2025, despite reported concerns with economic and political volatility.
Topics: Recruitment & Marketing, Research Insights, graduate management education, GME, MBA, candidate insights, candidate research, survey, research report
How business schools can help Chinese candidates and returnees compete and win
In recent years, China has undergone a remarkable transformation in the global talent landscape. Once the world’s largest exporter of international students, China is now rapidly becoming the leading country for talent returning home.
Topics: Recruitment & Marketing, Research Insights, graduate management education, GME, MBA, candidate insights, candidate research, survey, research report
6 Back-to-School Tips and Resources for Starting the Year off Right
As students return to classrooms, GMAC provides resources for business school practitioners and administrators to sharpen their strategies, discover new insights, and identify new solutions that refine their craft.
Topics: Recruitment & Marketing, Research Insights, graduate management education, GME, MBA, candidate insights, candidate research, survey, research report
3 Facts Reveal Why Employers Are Still Confident in Business School
According to GMAC’s annual Corporate Recruiters Survey, 99 percent of employers express some level of confidence in business school’s ability to prepare graduates to be successful in their organizations—favorability that is consistent across regions and industries.
Topics: Recruitment & Marketing, Research Insights, graduate management education, GME, MBA, candidate insights, candidate research, survey, research report
Why AI and ROI Drive Interest in Graduate Business School
Based on results from nearly 5,000 candidates from almost 150 countries, the latest GMAC Prospective Students Survey offers new insights into the mindset of graduate management education (GME) candidates.
Topics: Recruitment & Marketing, Research Insights, graduate management education, GME, MBA, candidate insights, candidate research, survey, research report
Fewer International Business School Candidates Are Neutral About the U.S. Election Outcome
More international graduate management education (GME) candidates say the outcome of the U.S. presidential election will impact their decision to study in the United States now that the election has been decided, and President Donald J. Trump has taken office.
Topics: Recruitment & Marketing, Research Insights, graduate management education, GME, MBA, candidate insights, candidate research, survey, research report