The Graduate Management Admission Search Service (GMASS™) tool helps schools recruit the right mix of talent for their graduate business programs. As the largest global source of qualified candidates, GMASS is also the only source for candidates worldwide who are interested specifically in graduate business programs. GMASS candidates are highly motivated to connect with your business programs and can provide you with access to more than 500,000 active candidates that have identified themselves as wanting to be contacted by schools about graduate management education opportunities.
Tips to Effectively Use Videos in Your Marketing Strategy
Rick Rudolph, founder and managing director at MBAtube, offers his top tips to help schools amplify their video strategy.
Topics: GMASS
EA Webinar Recording: Is the Executive Assessment Right for Your Program?
Topics: Recruitment & Marketing, GMASS
GMASS Webinar Recording: Learn to Build a Successful Multi-Channel Campaign
On February 28, UT Austin McCombs School of Business and BarkleyREI shared how they built a successful multi-channel campaign, from start to finish. Get the recording and slides from the webinar now.
Topics: Recruitment & Marketing, GMASS
Join us on Wednesday, February 28, to learn from UT Austin McCombs School of Business and BarkleyREI on how they built a successful multi-channel campaign, from start to finish.
In this discussion, you’ll discover how to use GMASS leads in your recruiting and marketing campaigns and see examples of how these schools leveraged these leads in their digital marketing strategies, social media, and how they measured and defined ROI.
Topics: Recruitment & Marketing, GMASS