The Official Blog of the Graduate Management Admission Council

Tips to Effectively Use Videos in Your Marketing Strategy

Posted by GMASS
Helping schools recruit the right mix of candidates for their programs

Posted on Dec 13, 2018 11:00:00 AM

Rick Rudolph, founder and managing director at MBAtube, offers his top tips to help schools amplify their video strategy.

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A successful content marketing strategy hinges on creating and distributing valuable, relevant and consistent stories about your institution. Rick Rudolph, founding and managing director at MBAtube, provides an easy-to-use checklist to get schools started with showcasing videos. Here are two tips from his list:

  1. First decide who you are making this video for - Which target audience do you want to reach? What style of video appeals most to your chosen audience?

  2. Where will this video live? - Decide in advance where you will share this video. Different platforms attract different viewers with different user behaviors. Also consider the length and aspect ratio for this video.

Join a GMASS webinar on Tuesday, December 18, at 10:30 ET for the entire checklist and to learn:

  • What to do and what not to do in video production.
  • Real examples of successful videos.
  • Tips and tricks on how effectively use your videos in your marketing strategy and campaigns.
  • How to use GMASS leads with various marketing channels to showcase your videos.

Register today  

Topics: GMASS

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