The Graduate Management Admission Search Service (GMASS™) tool helps schools recruit the right mix of talent for their graduate business programs. As the largest global source of qualified candidates, GMASS is also the only source for candidates worldwide who are interested specifically in graduate business programs. GMASS candidates are highly motivated to connect with your business programs and can provide you with access to more than 500,000 active candidates that have identified themselves as wanting to be contacted by schools about graduate management education opportunities.
Rick Rudolph, founder and managing director at MBAtube, offers his top tips to help schools amplify their video strategy.
On February 28, UT Austin McCombs School of Business and BarkleyREI shared how they built a successful multi-channel campaign, from start to finish. Get the recording and slides from the webinar now.
Join us on Wednesday, February 28, to learn from UT Austin McCombs School of Business and BarkleyREI on how they built a successful multi-channel campaign, from start to finish.
In this discussion, you’ll discover how to use GMASS leads in your recruiting and marketing campaigns and see examples of how these schools leveraged these leads in their digital marketing strategies, social media, and how they measured and defined ROI.
Texas Christian University (TCU) saw a need to not only grow its application pipeline, but also attract more diverse, out-of-state students. Director of MBA Admissions at TCU, Peggy Conway, needed creative ways to reach candidates. She turned to the Graduate Management Admission Search Service® (GMASS®) database to help her achieve the program’s recruiting goals, including:
Topics: Recruitment & Marketing