GMASS

Helping schools recruit the right mix of candidates for their programs

Recent Posts

Tips to Effectively Use Videos in Your Marketing Strategy

Posted by GMASS on Dec 13, 2018 11:00:00 AM

Rick Rudolph, founder and managing director at MBAtube, offers his top tips to help schools amplify their video strategy.

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Topics: GMASS

EA Webinar Recording: Is the Executive Assessment Right for Your Program?

Posted by GMASS on Apr 3, 2018 11:15:00 AM
The  recording and slides  for the  latest EA  webinar, Is the Executive Assessment Right for Your Program?, are  now available.

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Topics: Recruitment & Marketing, GMASS

GMASS Webinar Recording: Learn to Build a Successful Multi-Channel Campaign

Posted by GMASS on Mar 15, 2018 11:30:00 AM

On February 28 UT Austin McCombs School of Business and BarkleyREI shared how they built a successful multi-channel campaign, from start to finish. Get the recording and slides from the webinar now. 

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Topics: Recruitment & Marketing, GMASS

How to Use GMASS Names in Your Marketing Strategy

Posted by GMASS on Feb 14, 2018 11:19:00 AM

 

Join us on Wednesday, February 28to learn from UT Austin McCombs School of Business and BarkleyREI on how they built a successful multi-channel campaign, from start to finish.

In this discussion, you’ll discover how to use GMASS leads in your recruiting and marketing campaigns and see examples of how these schools leveraged these leads in their digital marketing strategies, social media, and how they measured and defined ROI.

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Topics: Recruitment & Marketing, GMASS

GMASS® Success Story - Using GMASS® Data to Maximize Recruiting Efforts

Posted by GMASS on Jan 25, 2018 11:30:00 AM

Texas Christian University (TCU) saw a need to not only grow its application pipeline, but also attract more diverse, out-of-state students. Director of MBA Admissions at TCU, Peggy Conway, needed creative ways to reach candidates. She turned to the Graduate Management Admission Search Service® (GMASS®) database to help her achieve the program’s recruiting goals, including:

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Topics: Recruitment & Marketing