It was almost exactly four years ago in January when GMAC announced the acquisition of The MBA Tour, a well-recognized brand within the graduate management education industry. The Tour, aiming to support business schools and their global recruiting efforts, organizes business education-focused events year-round across the world. GMAC was looking to grow The MBA Tour’s core offering, expand into additional markets, and explore ways to deepen the interaction between business schools and prospective students in a personalized, data-rich manner.
Newly Branded GMAC Tours Looks to Up Your Recruiting Game in the New Year
Topics: Recruitment & Marketing, Grad school consideration, graduate business school candidate, graduate business school, MBA Program, business school, pandemic, MBA Tour, recruiting, events, graduate management education, MBA, COVID-19, graduate school, Graduate Management Admission Council, MBA candidate, higher education, education, GMAC Tour, COVID
Latin America is currently experiencing extreme levels of socioeconomic upheaval. The COVID-19 pandemic has accelerated change in the region, while the ongoing war in Ukraine also presents supply chain challenges.
Topics: Research Insights, graduate business school candidate, graduate business school, MBA Program, business school, diversity, graduate management education, GME, MBA, business school admissions, candidate insights, candidate research, graduate school, MBA candidate, education
Top 3 Takeaways from GMAC’s 2022 Application Trends Survey Report
Graduate management applications are down, but business schools are continuing to attract underrepresented populations to GME programs worldwide. These are the latest findings of the Graduate Management Admission Council’s (GMAC) Application Trends Survey, an overview of application trends to business school programs worldwide.
Topics: Application Trends, Research Insights, graduate business school candidate, graduate business school, MBA Program, MBA admissions, Business school application, graduate management education, MBA, college admissions, business school admissions, candidate research, graduate school, research report
In-Person Recruitment After COVID: What’s New And 5 Tips to Engage Candidates
After the pandemic forced business schools’ recruiting activities online in 2020 and 2021, in-person events have returned with a renewed focus. GMAC Tours’ summer and fall program saw over 4,000 candidates attend in-person events across 28 cities.
Topics: Recruitment & Marketing, graduate business school candidate, graduate business school, MBA admissions, business school, pandemic, MBA Tour, recruiting, events, MBA, business school admissions, COVID-19, graduate school