Research Insights on African American GME Candidates

Posted by Amy Hughes on Jan 31, 2023 11:51:46 AM

Promoting diversity in business education is not without its challenges, particularly in the current sociopolitical climate. The ongoing effects of the COVID-19 pandemic have intensified imbalances among candidates, with one of the hardest-hit groups being Black professionals.

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Topics: Research Insights, graduate business school candidate, graduate business school, MBA Program, business school, pandemic, graduate management education, MBA, business school admissions, candidate insights, candidate research, COVID-19, graduate school, research report, research brief, Graduate Management Admission Council, MBA candidate, COVID

Newly Branded GMAC Tours Looks to Up Your Recruiting Game in the New Year

Posted by Teresa Hsu on Jan 26, 2023 11:00:00 AM

It was almost exactly four years ago in January when GMAC announced the acquisition of The MBA Tour, a well-recognized brand within the graduate management education industry. The Tour, aiming to support business schools and their global recruiting efforts, organizes business education-focused events year-round across the world. GMAC was looking to grow The MBA Tour’s core offering, expand into additional markets, and explore ways to deepen the interaction between business schools and prospective students in a personalized, data-rich manner.  

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Topics: Recruitment & Marketing, Grad school consideration, graduate business school candidate, graduate business school, MBA Program, business school, pandemic, MBA Tour, recruiting, events, graduate management education, MBA, COVID-19, graduate school, Graduate Management Admission Council, MBA candidate, higher education, education, GMAC Tour, COVID

In-Person Recruitment After COVID: What’s New And 5 Tips to Engage Candidates

Posted by Amy Hughes on Dec 1, 2022 12:06:29 PM

After the pandemic forced business schools’ recruiting activities online in 2020 and 2021, in-person events have returned with a renewed focus. GMAC Tours’ summer and fall program saw over 4,000 candidates attend in-person events across 28 cities.

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Topics: Recruitment & Marketing, graduate business school candidate, graduate business school, MBA admissions, business school, pandemic, MBA Tour, recruiting, events, MBA, business school admissions, COVID-19, graduate school

New GMAC Report: GME Student Satisfaction Rose as Pandemic Restrictions Eased

Posted by Abhay Goghari on Sep 22, 2022 11:00:00 AM

The dominant narratives in every aspect of life today have a distinct demarcation – before and after the pandemic. The GME industry is no exception. This is reflected in the Enrolled Students Survey - 2022 Summary Report, which shows a more favorable response to GME across evaluation matrices as the pandemic recedes globally. Eighty-five percent of respondents rated the value of their GME degree between good and outstanding, compared with 82 percent in 2021. Participants’ response to student services is up from 80 percent in 2021 to 85 percent this year; the survey indicated a similar increase respondents’ satisfaction in career services, which grew over the past year from 74 percent to 84 percent. Elsewhere in the survey, 86 percent of the respondents from the GMAC member schools were employed at graduation, compared with 80 percent last year - indicating an improvement in the job market.

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Topics: Research Insights, graduate business school, business school, pandemic, Student Survey, GME, COVID-19

5 Key Insights into Employer Demand for GME Graduates in 2022

Posted by Abigail Lister on Aug 25, 2022 2:36:40 PM

Earlier this year, GMAC published the latest Corporate Recruiters Survey, an annual exploration of the state of hiring for graduate management education talent. This year’s survey offered further insights into how employer demand for MBA and business master’s graduates is bouncing back after the Covid-19 pandemic and included responses from 539 corporate recruiters and 402 staffing firms.

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Topics: Research Insights, graduate business school, business school, pandemic, graduate management education, GME, MBA, COVID-19, corporate recruiters, survey

How Has COVID-19 Altered Candidate Preferences for GME?

Posted by Abigail Lister on Jul 5, 2022 11:05:32 AM

In April 2022, GMAC published the latest edition of the Prospective Students Survey. This year, the survey included responses from more than 6,500 individuals from 156 countries. These students were asked about their perspectives on graduate management education, including preferred program types and career aspirations.

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Topics: Prospective Students, Research Insights, graduate business school candidate, graduate business school, business school, pandemic, Student Survey, candidate insights, candidate research, COVID-19

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