In the latest GMAC Connect webinar, Demystifying Privacy in Your Marketing and Advertising Campaigns, we broke down common misconceptions about data compliance and outlined the steps business schools can take to protect themselves and their users.
More than ever, understanding GME industry trends is critical to staying ahead of the curve and positioning your programs for success in today’s dynamic and competitive landscape. While our recently published GMAC Prospective Students Survey – 2022 Summary Report is a fantastic resource for giving you insights into the market as a whole, you likely have questions not answered in the report that are more specific to the candidate populations you target for your programs.
How has COVID-19 changed the preferences of prospective students? That’s the question I’ve been hearing most often in my interactions with business school professionals, and that’s exactly the question we sought to answer in the GMAC Prospective Students Survey – 2022 Summary Report, published to GMAC.com last week.
When lockdown orders canceled 2020 recruiting fairs and online events rushed in to fill the gap, few could have predicted that it would take two years for in-person events to fully bounce back.
55% of full-time MBA programs reported an increase in female applicants in 2021. However, there’s still much more to be done to increase gender parity at business school. It’s up to recruitment teams to engage with women at the early stages of the candidate pipeline and take time to understand women’s motivations for joining business school.
Business school alumni overwhelmingly report that their graduate business education was a highly worthwhile and valuable experience – 94% of business school alumni rate their graduate business education as good, excellent or outstanding, and report a favorable Net Promoter Score® (NPS) of 30, indicating that a high percentage of alums are likely to recommend graduate management education (GME) to friends and family.