Impact of COVID-19 on Prospective Students Considering European Business Schools

Posted by Rahul Choudaha on Aug 4, 2020 10:30:00 AM

European business schools have been a beneficiary of higher education reforms and the increasing pace of globalization. GMAT test-taker data shows sustained growth in the proportion of candidates considering pursuing graduate management education (GME) in Europe. As the impact of COVID-19 intensifies, how are prospective students adapting their choices, and what could be the implications for the communication strategies of European business schools?


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Topics: Recruitment & Marketing, Viewpoints, Research Insights

Did COVID-19 Impact Hiring Demand and Salaries for MBA and Business Master’s Graduates?

Posted by Rahul Choudaha on Jun 3, 2020 2:45:00 PM

Thanks to participating schools, the GMAC 2020 Corporate Recruiters Survey (CRS) received responses from over 700 employers by mid-March. In the wake of COVID-19, GMAC is launching a follow-up survey in June to get a better picture of the hiring landscape for business school graduates. If your school did not participate in the February/March survey, the June opportunity is your chance to gain insights into the hiring and salary projections for the class of 2020, as well as the skills employers will be looking for in GME talent post-COVID.


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Topics: Employment Outlook, Research Insights

How Are Women Business School Candidates Responding to the Impact of COVID-19?

Posted by Rahul Choudaha on May 27, 2020 11:00:00 AM

As business schools adapt to the evolving impact of COVID-19, they remain focused on the diverse needs of their prospective students. The latest GMAC™ snapshot survey examines the shifting behavior of female candidates in response to the uncertainty posed by COVID-19. Findings suggest business schools need to double-down in engaging and communicating with female candidates to meet enrollment goals.


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Topics: Research Insights, Women

Would Prospective Business School Students Accept and Enroll in 2020 if Programs Start with Online Learning?

Posted by Rahul Choudaha on May 13, 2020 11:00:00 AM

Business schools are exploring various scenarios in response to the impact of COVID-19 to meet their enrollment goals. How would prospective graduate management education candidates respond to a scenario of starting a program in an online format? The latest GMAC™ survey snapshot indicates that candidates are more likely to defer if the program begins online.


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Topics: Recruitment & Marketing, Research Insights

COVID-19 Intensifies Job Market Concerns for Prospective Business School Students

Posted by Rahul Choudaha on May 6, 2020 11:00:00 AM

How is the impact of COVID-19 on candidates of graduate management education (GME) shifting over time? GMAC’s survey snapshot to monitor the rapidly evolving effect of COVID-19 indicates that while the concerns about the job market are rising among prospective business school students, their aspirations to pursue GME are holding steady.


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Topics: Recruitment & Marketing, Research Insights

Impact of Coronavirus Pandemic on Prospective Business School Students Differs by Regions

Posted by Rahul Choudaha on Apr 22, 2020 4:00:00 PM

How does the impact of COVID-19 differ by the region of prospective business school students? A new Graduate Management Admission Council™ (GMAC™) survey suggests that candidates from the Middle East and Africa and Central & South Asia are more concerned about visa and travel restrictions; candidates from the United States and Europe are less likely to report that they are considering alternatives.


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Topics: Recruitment & Marketing, Research Insights

Coronavirus Pandemic Disrupts Plans but Not Aspirations of Prospective Business School Students

Posted by Rahul Choudaha on Apr 13, 2020 3:00:00 PM

What is the impact of COVID-19 on aspirations of prospective business school students? GMAC survey snapshot suggests that aspirations to pursue MBA or business master’s degree remain strong among domestic and international students.


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Topics: Recruitment & Marketing, Research Insights

Diversity in Graduate Management Education 2020

Posted by Matt Hazenbush on Apr 1, 2020 11:45:00 AM

An all-new report from GMAC Research provides detailed and useful analysis of the state of diversity in the GME pipeline.


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Topics: Recruitment & Marketing, Research Insights

Upcoming Research Webinar: Yearly Review and Look Ahead 2020

Posted by GMAC Research on Jan 8, 2020 12:00:00 PM

Join GMAC Research for a recap of what we learned in 2019 and a preview of what to expect in 2020.


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Topics: Research Insights

Newly Updated Profiles of GMAT Testing Reports Detail Global Candidate Markets

Posted by Matt Hazenbush on Dec 11, 2019 11:00:00 AM

The report series provides business schools with data to inform marketing and recruitment efforts.


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Topics: Recruitment & Marketing, Research Insights