GMAC Advisor

Based on GMAC's research from 2024, we have identified 10 key trends that shaped the graduate management education (GME) industry.

Topics: Recruitment & Marketing, Research Insights, graduate management education, GME, MBA, candidate insights, candidate research, survey, research report

According to GMAC’s annual Application Trends Survey, applications to graduate management education (GME) programs around the globe increased 12 percent from last year, with more than half (56 percent) of programs reporting application growth.

Topics: Recruitment & Marketing, Research Insights, graduate management education, GME, MBA, candidate insights, candidate research, survey, research report

Discover why Chinese undergraduates pursue GME and explore key motivators, career paths, and essential skills for success in today's dynamic market.

Topics: Recruitment & Marketing, Research Insights, graduate management education, GME, MBA, candidate insights, candidate research, survey, research report

As online and part-time programs surge in popularity among candidates, business schools can better curate their unique value proposition to prospective students.

Topics: Recruitment & Marketing, Research Insights, graduate management education, GME, MBA, candidate insights, candidate research, survey, research report

As more Generation Z candidates enter the GME pipeline, admissions, recruitment, and admissions offices must adapt to the latest wants and needs of the candidates they hope to reach. 

Topics: Recruitment & Marketing, Research Insights, graduate management education, GME, MBA, candidate insights, candidate research, survey, research report

Based on responses from nearly 1,000 corporate recruiters and staffing firms around the world, GMAC’s Corporate Recruiters Survey provides the latest information about skill demand, hiring, compensation, and perceptions of MBA and business master’s graduates.

Topics: Recruitment & Marketing, Research Insights, graduate management education, GME, MBA, candidate insights, candidate research, survey, research report

GMAC's latest segmentation study that features responses from 10,000 prospective student across 21 countries highlights motivations for graduate study, how they conduct their research, and the differing archetypes globally. 

Topics: Recruitment & Marketing, Research Insights, graduate management education, GME, MBA, candidate insights, candidate research, survey

Business schools in China are aiming to expand their global recruitment by leveraging economic trends, advancing cross-cultural awareness, and building stronger brands.

Topics: Recruitment & Marketing, Research Insights, graduate management education, GME, MBA, candidate insights, candidate research, survey

Based on results from more than 4,000 candidates from 132 countries, the latest GMAC Prospective Students Survey offers new insights into candidate expectations for artificial intelligence (AI) and social impact along with ongoing patterns in their modality preferences, mobility trends, and more. 

Topics: Recruitment & Marketing, Research Insights, graduate management education, Student Survey, GME, MBA, candidate insights, candidate research, survey, research library, alumni

In addition to the common skills and professional development that attract most candidates to business school, women have unique motivations and goals in their journeys to graduate management education (GME). While candidates are up against entrenched patterns of gender disparity in business and business education, schools are persistent in their objective to reach gender equity.

Topics: Recruitment & Marketing, Application Trends, Research Insights, graduate management education, Student Survey, GME, MBA, candidate insights, candidate research, survey, research library, alumni