GMAC Advisor

There is significant value in attending GMAC's Conferences & Events, including providing immediate ROI to you on the work that you do every day.

Topics: Recruitment & Marketing, Research Insights, GMAC Events, Training Materials, recruiting, marketing, admissions, events, graduate management education, GME, MBA

For International Women's Day 2025, GMAC has identified five ways that business schools can recruit women to their programs by focusing on what matters most to them as they pursue higher education. 

Topics: Recruitment & Marketing, Research Insights, graduate management education, GME, MBA, candidate insights, candidate research, survey, research report

Based on GMAC's research from 2024, we have identified 10 key trends that shaped the graduate management education (GME) industry.

Topics: Recruitment & Marketing, Research Insights, graduate management education, GME, MBA, candidate insights, candidate research, survey, research report

According to GMAC’s annual Application Trends Survey, applications to graduate management education (GME) programs around the globe increased 12 percent from last year, with more than half (56 percent) of programs reporting application growth.

Topics: Recruitment & Marketing, Research Insights, graduate management education, GME, MBA, candidate insights, candidate research, survey, research report

Discover why Chinese undergraduates pursue GME and explore key motivators, career paths, and essential skills for success in today's dynamic market.

Topics: Recruitment & Marketing, Research Insights, graduate management education, GME, MBA, candidate insights, candidate research, survey, research report

As online and part-time programs surge in popularity among candidates, business schools can better curate their unique value proposition to prospective students.

Topics: Recruitment & Marketing, Research Insights, graduate management education, GME, MBA, candidate insights, candidate research, survey, research report

As more Generation Z candidates enter the GME pipeline, admissions, recruitment, and admissions offices must adapt to the latest wants and needs of the candidates they hope to reach. 

Topics: Recruitment & Marketing, Research Insights, graduate management education, GME, MBA, candidate insights, candidate research, survey, research report

Based on responses from nearly 1,000 corporate recruiters and staffing firms around the world, GMAC’s Corporate Recruiters Survey provides the latest information about skill demand, hiring, compensation, and perceptions of MBA and business master’s graduates.

Topics: Recruitment & Marketing, Research Insights, graduate management education, GME, MBA, candidate insights, candidate research, survey, research report

GMAC's latest segmentation study that features responses from 10,000 prospective student across 21 countries highlights motivations for graduate study, how they conduct their research, and the differing archetypes globally. 

Topics: Recruitment & Marketing, Research Insights, graduate management education, GME, MBA, candidate insights, candidate research, survey

Business schools in China are aiming to expand their global recruitment by leveraging economic trends, advancing cross-cultural awareness, and building stronger brands.

Topics: Recruitment & Marketing, Research Insights, graduate management education, GME, MBA, candidate insights, candidate research, survey