How Prospective Students Perceive the Value of Admissions Tests

Posted by Rahul Choudaha on May 17, 2021 8:00:00 AM

A new GMAC survey snapshot of nearly 1,800 respondents shows that more than half of prospective students believe that admissions exams improve reliability, fairness, and transparency in evaluating graduate business school candidates. The data collected through mba.com Prospective Students Survey also highlights the diversity of candidates as their perceptions vary by region of citizenship and by preferred study destination (domestic or international). This data addresses questions raised by schools in the Information Needs Survey released earlier this year. It also provides insights to inform schools as they shape their global recruitment strategy.

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Topics: Prospective Students, Research Insights

UK Business Schools Remain Attractive to Prospective International Students

Posted by Rahul Choudaha on May 3, 2021 2:31:42 PM

International students comprise nearly two in three students enrolled in master’s level business programs at British business schools. As a result, Brexit uncertainties coupled with COVID-19 travel restrictions have been particularly severe for many business schools in the UK as international student mobility faced more disruption. Yet, data shows that demand for pursuing graduate business programs in the UK remains strong among international candidates.

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Topics: Prospective Students, Application Trends, Research Insights

Demand for Graduate Management Education Accelerates in 2021

Posted by Rahul Choudaha on Mar 30, 2021 8:00:00 AM

A new GMAC research report based on the data collected through mba.com Prospective Students Survey provides insights into the diverse choices and preferences of prospective students planning to pursue graduate management education (GME) in 2021. The findings suggest that demand for GME continues to accelerate as the concerns about the impact of COVID-19 wane. The report identifies at least three notable growth drivers for GME related to employability, flexibility, and regional mobility.

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Topics: Prospective Students, Research Insights, Women

Women in Graduate Management Education: Sustaining the Growth Momentum

Posted by Rahul Choudaha on Mar 2, 2021 8:00:00 AM

Over the years, women are increasingly pursuing graduate business education and assuming management and leadership roles. Findings from the GMAC™ snapshot survey of prospective female students show variations in decision-making processes by program types (MBA vs. business master’s) and study destinations (domestic vs. international). This suggests that sustaining the momentum of enrolling women in graduate management education would require a deeper understanding of their diverse career aspirations and journeys.

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Topics: Research Insights

Shifting Candidate Journeys for Business Master’s Programs

Posted by Rahul Choudaha on Feb 3, 2021 11:00:00 AM

Findings from the GMAC snapshot survey of prospective students who are considering business master’s programs show that the journeys of domestic and international candidates vary in the context of pandemic-induced uncertainty. This suggests that business schools need to design data-informed strategies to balance growth in applications with the quality and diversity of enrolled students.

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Topics: Research Insights

The Future of Full-time MBA Programs in Times of Shifting Candidate Journeys

Posted by Rahul Choudaha on Jan 19, 2021 8:00:00 AM

Findings from GMAC™ snapshot survey of prospective students considering full-time MBA programs shows that candidate journeys are shifting in the context of pandemic-induced uncertainty. This suggests that a sustainable future of full-time MBA programs would require business schools to understand the nature and direction of evolving candidate journeys and engage the best-fit, diverse prospects for better enrollment yield.

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Topics: Research Insights

Shaping 2021 Enrollment Strategies with Application Trends and Candidate Insights

Posted by Rahul Choudaha on Dec 9, 2020 11:00:00 AM

GMAC’s annual Application Trends Survey of over 1,000 programs worldwide uncovered nuances in the demand for graduate management education and identified growth variations by regions, schools, and candidates. A combination of factors—including regional contexts, barriers faced by candidates, and strategies adopted by business schools— influenced the enrollment outcomes. Looking ahead, a survey snapshot of prospective students suggests business schools need to continue to innovate and adapt to the candidates’ shifting journeys.

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Topics: Recruitment & Marketing, Application Trends, Research Insights

Reconfiguration of the Enrollment Funnel: Survey of Applications to Graduate Business Schools

Posted by Rahul Choudaha on Nov 10, 2020 8:00:00 AM

How is the demand for MBA and business master’s programs shifting in the context of COVID-19? GMAC’s annual Application Trends Survey uncovered nuances of the global demand for graduate management education and identified growth variations by program locations and types. One of the key takeaways is that decision-making, for schools and candidates, in this pandemic-induced economic downturn is about hedging risk and managing uncertainty. The reconfiguration of the enrollment funnel in terms of a higher number of applications and a lower yield shows that the 2020 application season for business schools was unlike any other.

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Topics: Recruitment & Marketing, Application Trends, Research Insights

Results of the US Presidential Elections to Shape Mobility of International Students

Posted by Rahul Choudaha on Nov 10, 2020 7:00:00 AM

How are prospective international students considering MBA and business master’s programs for the 2021 application season responding to US elections' outcomes? A pre-election poll suggests that international candidates are more likely to study in the US if Biden is elected president. In addition to direct implications for the US, alternative destinations competing to attract global talent are also likely to experience the impact of this shift in preferences.

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Topics: Recruitment & Marketing, Application Trends, Research Insights

Can Canadian Business Schools Maintain the Momentum to Attract International Students?

Posted by Rahul Choudaha on Sep 30, 2020 8:00:00 AM

Canada has been a beneficiary of attracting global talent into its business management programs on the foundation of welcoming immigration policies and an expanding economy. According to GMAC’s Application Trends Survey, in 2017, seventy-five percent of the programs in Canada reported an increase in applications as compared to 41 percent in 2016—a clear indicator of a surge in demand for Canada after the US election. However, COVID-19 and the upcoming election in the US have the potential to reset the equation. Maintaining the momentum may require schools to double down on communicating the value of studying in Canada and delivering on the promise of positive experiences.

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Topics: Research Insights