The Hybrid MBA – Will It Outlive the Pandemic?

Posted by Abhay Goghari on Jul 27, 2022 12:54:27 PM

Schools in the world of graduate management education (GME) embraced hybrid learning as a transitory response to pandemic-induced disruptions. However, even as teaching has resumed in classrooms, interest in blended learning has persisted.

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Topics: Prospective Students, Research Insights, graduate business school candidate, hybrid program, online mba, graduate business school, MBA Program, business school, pandemic, MBA, candidate insights, candidate research, edtech, hybrid learning, hybrid MBA

How Has COVID-19 Altered Candidate Preferences for GME?

Posted by Abigail Lister on Jul 5, 2022 11:05:32 AM

In April 2022, GMAC published the latest edition of the Prospective Students Survey. This year, the survey included responses from more than 6,500 individuals from 156 countries. These students were asked about their perspectives on graduate management education, including preferred program types and career aspirations.

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Topics: Prospective Students, Research Insights, graduate business school candidate, graduate business school, business school, pandemic, Student Survey, candidate insights, candidate research, COVID-19

Online vs. In-person Full-Time MBAs: Is the Jury Out? Deans Weigh In

Posted by Teresa Hsu on Jun 30, 2022 12:50:14 PM

Last month, in what Inside Higher Ed called a watershed moment, it was reported that in the United States, the number of full-time, online MBA students eclipsed that of those studying on campus during the 2020–21 academic year. The data, provided by the Association to Advance Collegiate Business Schools (AACSB), shows that 45,038 students were enrolled in online programs in the U.S. last year with 43,740 in person. In an interview for Forbes with John Byrne of Poets and Quants, Will Geoghegan, chair of the Kelley Direct Program at Indiana University's Kelley School of Business, identified four trends in graduate business education behind the phenomenon: better recognition of the online MBA, significant technology advancements, enhanced in-person experiences in online programs, and lower opportunity costs.

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Topics: Research Insights, online mba, graduate business school, business school, MBA

3 Key Things to Know About Recruiting Non-Business Undergraduates

Posted by Amy Hughes on Jun 27, 2022 11:00:00 AM

Diversity is a popular buzzword in MBA recruiting. From achieving gender parity to building an international cohort, business school experts agree that a diverse class is a strong one. To achieve this diversity, B-school marketers not only need to appeal to international applicants, but also to candidates with academic backgrounds beyond business and economics.

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Topics: Prospective Students, Research Insights, graduate business school candidate, graduate business school, candidate research

New Insights on Candidate Research and Decision Making

Posted by Nicki Rampino on May 25, 2022 11:46:05 AM

Before going to business school, prospective students engage with all sorts of information sources to research and pick the best-suited program for themselves. Whether they are undergraduates hoping to go straight into business school, or experienced professionals seeking to expand their management skills, prospective students research extensively to assess the program decision factors that matter most to them.

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Topics: Prospective Students, Research Insights, graduate business school candidate, graduate business school, candidate insights, candidate research

The Most Powerful & Free GMAC Research Tool You’re Probably Not Using

Posted by Matt Hazenbush on May 11, 2022 1:22:16 PM

More than ever, understanding GME industry trends is critical to staying ahead of the curve and positioning your programs for success in today’s dynamic and competitive landscape. While our recently published GMAC Prospective Students Survey – 2022 Summary Report is a fantastic resource for giving you insights into the market as a whole, you likely have questions not answered in the report that are more specific to the candidate populations you target for your programs.

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Topics: Prospective Students, Research Insights, graduate business school candidate, graduate business school, Student Survey

Role of Graduate Management Education in Preparing Future Leaders: Perspectives of Enrolled Students

Posted by Rahul Choudaha on Sep 1, 2021 8:00:00 AM

According to a recent GMAC survey, four in five students enrolled in a business school report that their graduate management education prepares them for leadership positions. Looking at the data from the lens of gender, program, and regional diversity, we gain additional insights into enrolled students’ confidence in leadership preparation. The findings indicate that the value proposition of a graduate management education as a ground for preparing leadership talent remains strong among students even in the context of the COVID-19 pandemic.

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Topics: Research Insights, coronavirus

Alumni Perspectives on the Value of Graduate Management Education

Posted by Rahul Choudaha on Jul 26, 2021 8:00:00 AM

Nine in ten alumni report a positive return-on-investment (ROI) from their graduate business education, according to the 4,658 respondents to the recent GMAC survey snapshot. A Net Promoter Score (NPS) of 30 shows that most alumni are likely to recommend their graduate business school to a friend or colleague. This data indicates that the value proposition of a graduate management education is strong; alumni report a high level of satisfaction with their educational outcomes, in line with their career ambitions.

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Topics: Research Insights

New Research on Hiring Trends and Salary Projections for Business School Graduates

Posted by Rahul Choudaha on Jun 30, 2021 9:00:00 AM

Nine in ten corporate recruiters expect the demand for business school graduates to increase or remain stable in the next five years, according to the 2021 Corporate Recruiters Survey. This annual GMAC survey provides vital data for employers and business schools in understanding trends and insights about hiring, salaries, and skills for MBA and business master’s graduates.

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Topics: Employment Outlook, Research Insights

How Prospective Students Perceive the Value of Admissions Tests

Posted by Rahul Choudaha on May 17, 2021 8:00:00 AM

A new GMAC survey snapshot of nearly 1,800 respondents shows that more than half of prospective students believe that admissions exams improve reliability, fairness, and transparency in evaluating graduate business school candidates. The data collected through mba.com Prospective Students Survey also highlights the diversity of candidates as their perceptions vary by region of citizenship and by preferred study destination (domestic or international). This data addresses questions raised by schools in the Information Needs Survey released earlier this year. It also provides insights to inform schools as they shape their global recruitment strategy.

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Topics: Prospective Students, Research Insights