Discover why Chinese undergraduates pursue GME and explore key motivators, career paths, and essential skills for success in today's dynamic market.
15 Key Stats: Why Chinese Undergrads Pursue Graduate Business School
Topics: Recruitment & Marketing, Research Insights, graduate management education, GME, MBA, candidate insights, candidate research, survey, research report
4 Ways To Capitalize on Growing Interest in Part-Time and Hybrid Business School
As online and part-time programs surge in popularity among candidates, business schools can better curate their unique value proposition to prospective students.
Topics: Recruitment & Marketing, Research Insights, graduate management education, GME, MBA, candidate insights, candidate research, survey, research report
Maximize Engagement: Attract Gen Z Business Students With These 4 Strategies
As more Generation Z candidates enter the GME pipeline, admissions, recruitment, and admissions offices must adapt to the latest wants and needs of the candidates they hope to reach.
Topics: Recruitment & Marketing, Research Insights, graduate management education, GME, MBA, candidate insights, candidate research, survey, research report
4 Tips From New Research and Industry Experts for Supporting Student Career Success
Based on responses from nearly 1,000 corporate recruiters and staffing firms around the world, GMAC’s Corporate Recruiters Survey provides the latest information about skill demand, hiring, compensation, and perceptions of MBA and business master’s graduates.
Topics: Recruitment & Marketing, Research Insights, graduate management education, GME, MBA, candidate insights, candidate research, survey, research report
What GMAC's Annual Conference Revealed About the 8 Types of B-School Prospects
GMAC's latest segmentation study that features responses from 10,000 prospective student across 21 countries highlights motivations for graduate study, how they conduct their research, and the differing archetypes globally.
Topics: Recruitment & Marketing, Research Insights, graduate management education, GME, MBA, candidate insights, candidate research, survey
3 Strategies Business Schools in China Are Utilizing To Attract Cross-Cultural Talent
Business schools in China are aiming to expand their global recruitment by leveraging economic trends, advancing cross-cultural awareness, and building stronger brands.
Topics: Recruitment & Marketing, Research Insights, graduate management education, GME, MBA, candidate insights, candidate research, survey
4 New Facts About Business School Candidates in the AI and Social Impact Era
Based on results from more than 4,000 candidates from 132 countries, the latest GMAC Prospective Students Survey offers new insights into candidate expectations for artificial intelligence (AI) and social impact along with ongoing patterns in their modality preferences, mobility trends, and more.
Topics: Recruitment & Marketing, Research Insights, graduate management education, Student Survey, GME, MBA, candidate insights, candidate research, survey, research library, alumni
Flexibility, Social Impact Among Top Ways To Attract Women to Business School
In addition to the common skills and professional development that attract most candidates to business school, women have unique motivations and goals in their journeys to graduate management education (GME). While candidates are up against entrenched patterns of gender disparity in business and business education, schools are persistent in their objective to reach gender equity.
Topics: Recruitment & Marketing, Application Trends, Research Insights, graduate management education, Student Survey, GME, MBA, candidate insights, candidate research, survey, research library, alumni
4 Research Insights To Boost Recruitment to Online Programs
Findings from across GMAC’s survey research program illuminate what GME candidates, current students, and employers think of online and hybrid programs—and how those perceptions translate to application trends.
Topics: Recruitment & Marketing, Application Trends, Research Insights, graduate management education, Student Survey, GME, MBA, candidate insights, candidate research, survey, research library, alumni
This Year’s Top Five Findings About Graduate Business School
As 2023 comes to a close, look back at GMAC’s key findings about Gen Z, first-generation candidates, business skills of the future, demand for flexible program delivery, and more.
Topics: Recruitment & Marketing, Application Trends, Research Insights, graduate management education, Student Survey, GME, MBA, candidate insights, candidate research, survey, research report, research library, alumni