Business school candidates’ demand for sustainability in 3 interactive charts

Posted by Andrew Walker
Andrew Walker is the Director of Industry Communications at GMAC. In this role, he works to disseminate actionable and relevant research findings about the global graduate management education industry. Andrew holds a Master's Degree in Public Policy from Georgetown University.

Posted on Apr 22, 2026 10:55:01 AM

Advisor Blog - Earth Day April 2026

According to the GMAC Prospective Students Survey, 57 percent of business school candidates say it is important or very important to incorporate sustainability into their business school curricular or co-curricular learning. 

Among those candidates, 37 percent say they will not even consider applying to a school that does not incorporate sustainability into their academic experience.

Based on the UN Sustainable Development Goals, the survey defines sustainability with example topics like sustainable cities and communities; affordable and clean energy; climate action; sustainable use of water and land resources.

This Earth Day, explore who expects to learn about the intersection of sustainability and business in three interactive charts.

1. The share of candidates who say sustainability is very important to their academic experience has declined since we first added the question in 2023—and the trend is most pronounced among women.

 

2. Nigeria, India, and Brazil are home to the candidates most interested in learning about sustainability in business school. 

 

3. Prospective business school students have roughly similar desires to learn about sustainability regardless of their preferred degree type. 

 

Topics: Recruitment & Marketing, Research Insights, graduate management education, GME, MBA, candidate insights, candidate research, survey, research report

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