Based on GMAC's research from 2024, we have identified 10 key trends that shaped the graduate management education (GME) industry.
2024’s Top 10 Trends From GMAC Research: Year in Review
Topics: Recruitment & Marketing, Research Insights, graduate management education, GME, MBA, candidate insights, candidate research, survey, research report
How Business School Applications Surged With Rise in Domestic Interest
According to GMAC’s annual Application Trends Survey, applications to graduate management education (GME) programs around the globe increased 12 percent from last year, with more than half (56 percent) of programs reporting application growth.
Topics: Recruitment & Marketing, Research Insights, graduate management education, GME, MBA, candidate insights, candidate research, survey, research report
15 Key Stats: Why Chinese Undergrads Pursue Graduate Business School
Discover why Chinese undergraduates pursue GME and explore key motivators, career paths, and essential skills for success in today's dynamic market.
Topics: Recruitment & Marketing, Research Insights, graduate management education, GME, MBA, candidate insights, candidate research, survey, research report
4 Ways To Capitalize on Growing Interest in Part-Time and Hybrid Business School
As online and part-time programs surge in popularity among candidates, business schools can better curate their unique value proposition to prospective students.
Topics: Recruitment & Marketing, Research Insights, graduate management education, GME, MBA, candidate insights, candidate research, survey, research report
Maximize Engagement: Attract Gen Z Business Students With These 4 Strategies
As more Generation Z candidates enter the GME pipeline, admissions, recruitment, and admissions offices must adapt to the latest wants and needs of the candidates they hope to reach.
Topics: Recruitment & Marketing, Research Insights, graduate management education, GME, MBA, candidate insights, candidate research, survey, research report
4 Tips From New Research and Industry Experts for Supporting Student Career Success
Based on responses from nearly 1,000 corporate recruiters and staffing firms around the world, GMAC’s Corporate Recruiters Survey provides the latest information about skill demand, hiring, compensation, and perceptions of MBA and business master’s graduates.
Topics: Recruitment & Marketing, Research Insights, graduate management education, GME, MBA, candidate insights, candidate research, survey, research report
This Year’s Top Five Findings About Graduate Business School
As 2023 comes to a close, look back at GMAC’s key findings about Gen Z, first-generation candidates, business skills of the future, demand for flexible program delivery, and more.
Topics: Recruitment & Marketing, Application Trends, Research Insights, graduate management education, Student Survey, GME, MBA, candidate insights, candidate research, survey, research report, research library, alumni
Do Applicants Want Flexibility More Than Prestige From Business School?
According to GMAC’s annual Application Trends Survey, applications were more likely to grow among flexible graduate management education (GME) programs while more selective programs faced declines.
Topics: Research Insights, MBA Program, graduate management education, Student Survey, GME, MBA, candidate insights, candidate research, survey, research report, research library, alumni
Why Students Say They Are Happy With Graduate Business School
Like in previous years, nearly all current graduate business school students and recent alumni report satisfaction with their graduate management education (GME) experience. New GMAC research shows why.
Topics: Research Insights, MBA Program, graduate management education, Student Survey, GME, MBA, candidate insights, candidate research, survey, research report, research library, alumni
Five New Ways GMAC Makes It Easy to Find Research Insights
As summer comes to a close and students return to campuses and classrooms, head to GMAC’s updated Research Library to find new, easy ways to sort through our latest releases.
Topics: Research Insights, candidate insights, infographic, research report, research brief, deans summary, research library