Generation Z—people born between 1997 and 2012—currently make up around 50% of the candidate pipeline for graduate management education*. Those aged between 18-24 are of particular interest to business schools as they’re still shaping their early careers and ideal candidates for postgrad Master’s programs or to be guided toward an MBA application.
Topics: graduate business school candidate, MBA Program, business school, MBA, candidate insights, blog post, blog, Gen Z, social media, TikTok, digital content
Working in graduate management education (GME), odds are you’re busy, and you may not always have the time to stay up-to-date on the latest news and insights that can help you in your work.
Topics: Prospective Students, Research Insights, graduate business school candidate, graduate business school, business school, graduate management education, GME, MBA, candidate research, STEM, corporate recruiters, survey, blog post, infographic, blog