--- title: The GMAC Advisor Blog | research library description: research library | The Official Blog of the Graduate Management Admission Council --- Search - [Contact Us](http://www.gmac.com/service/contact-us.aspx) - [About Us](http://www.gmac.com/about-us.aspx) - [Careers at GMAC](https://www.gmac.com/about-us/careers-at-gmac) - [News Center](http://www.gmac.com/newscenter) - [Register](http://www.gmac.com/service/gmac-registration/registration.aspx) - [Login](http://www.gmac.com/service/gmac-login.aspx) [![GMACLogo-FullColor-1](https://blog.gmac.com/hubfs/GMACLogo-FullColor-1.svg)](http://www.gmac.com/)   - Reach & Recruit Candidates - [Reach & Recruit Candidates ](https://www.gmac.com/reach-and-recruit-students) - [GMAC Connect Recruiting Solutions >](https://www.gmac.com/reach-and-recruit-students/gmac-connect) - [GMAC Media Solutions](https://www.gmac.com/reach-and-recruit-students/gmac-connect/gmac-media-solutions) - [Recruit with GradSelect](https://www.gmac.com/reach-and-recruit-students/gmac-connect/recruit-candidates-with-gradselect) - 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[Market Your Program on mba.com >](https://www.gmac.com/reach-and-recruit-students/market-your-program) - [Undergrad Recruitment Toolkit >](https://www.gmac.com/reach-and-recruit-students/undergrad-recruitment-toolkit) - [Promotional Opportunities >](https://www.gmac.com/reach-and-recruit-students/promotional-opportunities) - [Prepare Candidates for the Classroom >](http://www.gmac.com/reach-and-recruit-students/prepare-candidates-for-the-exam-classroom.aspx) - The GMAT™ Exam & Other Assessments - [The GMAT™ Exam & Other Assessments](http://www.gmac.com/gmat-other-assessments.aspx) - [The GMAT Exam >](https://www.gmac.com/gmat-other-assessments/about-the-gmat-exam) - [Start Accepting GMAT Exam Scores >](http://www.gmac.com/gmat-other-assessments/start-accepting-gmat-exam-scores.aspx) - [Access and Understand GMAT Exam Scores >](http://www.gmac.com/gmat-other-assessments/accessing-gmat-exam-scores-and-reports.aspx) - [The GMAT Exam (10th) Edition >](https://www.gmac.com/gmat-other-assessments/about-the-gmat-exam) - 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[Learning Library >](https://www.gmac.com/professional-development-and-careers/learning-library) - [Careers in Graduate Management Education >](http://www.gmac.com/professional-development-and-careers/careers.aspx) - [Connect with Your Colleagues & GMAC >](http://www.gmac.com/professional-development-and-careers/connect-with-colleagues.aspx) - [Volunteer Opportunities >](https://www.gmac.com/professional-development-and-careers/volunteer-opportunities-at-gmac) - The Value of GMAC - [The Value of GMAC](http://www.gmac.com/why-gmac.aspx) - [GMAC Advantage >](https://www.gmac.com/why-gmac/the-gmac-advantage) - [GME Segment-Specific Resources >](https://www.gmac.com/why-gmac/tailored-resources-for-gme) - [GMAC News >](http://www.gmac.com/why-gmac/gmac-news.aspx) - [GME Advocacy >](https://www.gmac.com/why-gmac/advocating-for-gme) - [Our Tools >](http://www.gmac.com/why-gmac/tools.aspx) - [Register for the GMAT Exam](http://www.mba.com/the-gmat-exam/register.aspx?__hstc=81503688.c88efb2a64374a8087407ffa02fc4eaa.1491453740510.1491453740510.1491457312569.2&__hssc=81503688.1.1491457312569&__hsfp=1759597752) # [GMAC Advisor](https://blog.gmac.com/gmac-advisor) ### [The Official Blog of the Graduate Management Admission Council](https://blog.gmac.com/gmac-advisor) ## [4 New Facts About Business School Candidates in the AI and Social Impact Era](https://blog.gmac.com/gmac-advisor/new-facts-about-business-school-candidates-in-the-ai-and-social-impact-era) Posted by [Andrew Walker](https://blog.gmac.com/gmac-advisor/author/andrew-walker) on Apr 26, 2024 11:18:07 AM - [Tweet](https://twitter.com/share) [![](https://blog.gmac.com/hubfs/240426_PSS%20Blog_Hero.jpg) ](https://blog.gmac.com/gmac-advisor/new-facts-about-business-school-candidates-in-the-ai-and-social-impact-era) Based on results from more than 4,000 candidates from 132 countries, the latest [GMAC Prospective Students Survey](https://www.gmac.com/market-intelligence-and-research/market-research/mbacom-prospective-students-survey) offers new insights into candidate expectations for artificial intelligence (AI) and social impact along with ongoing patterns in their modality preferences, mobility trends, and more.  [Read More](https://blog.gmac.com/gmac-advisor/new-facts-about-business-school-candidates-in-the-ai-and-social-impact-era) 0 Comments [Click here to read/write comments](https://blog.gmac.com/gmac-advisor/new-facts-about-business-school-candidates-in-the-ai-and-social-impact-era#comments-listing) Topics: [Recruitment & Marketing](https://blog.gmac.com/gmac-advisor/topic/recruitment-marketing), [Research Insights](https://blog.gmac.com/gmac-advisor/topic/research-insights), [graduate management education](https://blog.gmac.com/gmac-advisor/topic/graduate-management-education), [Student Survey](https://blog.gmac.com/gmac-advisor/topic/student-survey), [GME](https://blog.gmac.com/gmac-advisor/topic/gme), [MBA](https://blog.gmac.com/gmac-advisor/topic/mba), [candidate insights](https://blog.gmac.com/gmac-advisor/topic/candidate-insights), [candidate research](https://blog.gmac.com/gmac-advisor/topic/candidate-research), [survey](https://blog.gmac.com/gmac-advisor/topic/survey), [research library](https://blog.gmac.com/gmac-advisor/topic/research-library), [alumni](https://blog.gmac.com/gmac-advisor/topic/alumni) ## [Flexibility, Social Impact Among Top Ways To Attract Women to Business School](https://blog.gmac.com/gmac-advisor/flexibility-social-impact-among-top-ways-to-attract-women-to-business-school) Posted by [Teresa Hsu](https://blog.gmac.com/gmac-advisor/author/teresa-hsu) on Mar 13, 2024 9:44:07 AM - [Tweet](https://twitter.com/share) [![](https://blog.gmac.com/hubfs/240313_Women%20in%20GME_Hero.png) ](https://blog.gmac.com/gmac-advisor/flexibility-social-impact-among-top-ways-to-attract-women-to-business-school) In addition to the common skills and professional development that attract most candidates to business school, women have unique motivations and goals in their journeys to graduate management education (GME). While candidates are up against entrenched patterns of gender disparity in business and business education, schools are persistent in their objective to reach gender equity. [Read More](https://blog.gmac.com/gmac-advisor/flexibility-social-impact-among-top-ways-to-attract-women-to-business-school) 0 Comments [Click here to read/write comments](https://blog.gmac.com/gmac-advisor/flexibility-social-impact-among-top-ways-to-attract-women-to-business-school#comments-listing) Topics: [Recruitment & Marketing](https://blog.gmac.com/gmac-advisor/topic/recruitment-marketing), [Application Trends](https://blog.gmac.com/gmac-advisor/topic/application-trends), [Research Insights](https://blog.gmac.com/gmac-advisor/topic/research-insights), [graduate management education](https://blog.gmac.com/gmac-advisor/topic/graduate-management-education), [Student Survey](https://blog.gmac.com/gmac-advisor/topic/student-survey), [GME](https://blog.gmac.com/gmac-advisor/topic/gme), [MBA](https://blog.gmac.com/gmac-advisor/topic/mba), [candidate insights](https://blog.gmac.com/gmac-advisor/topic/candidate-insights), [candidate research](https://blog.gmac.com/gmac-advisor/topic/candidate-research), [survey](https://blog.gmac.com/gmac-advisor/topic/survey), [research library](https://blog.gmac.com/gmac-advisor/topic/research-library), [alumni](https://blog.gmac.com/gmac-advisor/topic/alumni) ## [4 Research Insights To Boost Recruitment to Online Programs](https://blog.gmac.com/gmac-advisor/research-insights-boost-recruitment-online-programs) Posted by [Andrew Walker](https://blog.gmac.com/gmac-advisor/author/andrew-walker) on Feb 27, 2024 9:30:47 AM - [Tweet](https://twitter.com/share) [![](https://blog.gmac.com/hubfs/240227_Online%20Blog_Hero%20(632%20x%20316%20px).jpg) ](https://blog.gmac.com/gmac-advisor/research-insights-boost-recruitment-online-programs) Findings from across GMAC’s survey research program illuminate what GME candidates, current students, and employers think of online and hybrid programs—and how those perceptions translate to application trends. [Read More](https://blog.gmac.com/gmac-advisor/research-insights-boost-recruitment-online-programs) 0 Comments [Click here to read/write comments](https://blog.gmac.com/gmac-advisor/research-insights-boost-recruitment-online-programs#comments-listing) Topics: [Recruitment & Marketing](https://blog.gmac.com/gmac-advisor/topic/recruitment-marketing), [Application Trends](https://blog.gmac.com/gmac-advisor/topic/application-trends), [Research Insights](https://blog.gmac.com/gmac-advisor/topic/research-insights), [graduate management education](https://blog.gmac.com/gmac-advisor/topic/graduate-management-education), [Student Survey](https://blog.gmac.com/gmac-advisor/topic/student-survey), [GME](https://blog.gmac.com/gmac-advisor/topic/gme), [MBA](https://blog.gmac.com/gmac-advisor/topic/mba), [candidate insights](https://blog.gmac.com/gmac-advisor/topic/candidate-insights), [candidate research](https://blog.gmac.com/gmac-advisor/topic/candidate-research), [survey](https://blog.gmac.com/gmac-advisor/topic/survey), [research library](https://blog.gmac.com/gmac-advisor/topic/research-library), [alumni](https://blog.gmac.com/gmac-advisor/topic/alumni) ## [This Year’s Top Five Findings About Graduate Business School](https://blog.gmac.com/gmac-advisor/this-years-top-five-findings-about-graduate-business-school) Posted by [Andrew Walker](https://blog.gmac.com/gmac-advisor/author/andrew-walker) on Dec 14, 2023 10:35:44 AM - [Tweet](https://twitter.com/share) [![](https://blog.gmac.com/hubfs/Year%20in%20Review%20Blog_Hero.png) ](https://blog.gmac.com/gmac-advisor/this-years-top-five-findings-about-graduate-business-school) As 2023 comes to a close, look back at GMAC’s key findings about Gen Z, first-generation candidates, business skills of the future, demand for flexible program delivery, and more. [Read More](https://blog.gmac.com/gmac-advisor/this-years-top-five-findings-about-graduate-business-school) 0 Comments [Click here to read/write comments](https://blog.gmac.com/gmac-advisor/this-years-top-five-findings-about-graduate-business-school#comments-listing) Topics: [Recruitment & Marketing](https://blog.gmac.com/gmac-advisor/topic/recruitment-marketing), [Application Trends](https://blog.gmac.com/gmac-advisor/topic/application-trends), [Research Insights](https://blog.gmac.com/gmac-advisor/topic/research-insights), [graduate management education](https://blog.gmac.com/gmac-advisor/topic/graduate-management-education), [Student Survey](https://blog.gmac.com/gmac-advisor/topic/student-survey), [GME](https://blog.gmac.com/gmac-advisor/topic/gme), [MBA](https://blog.gmac.com/gmac-advisor/topic/mba), [candidate insights](https://blog.gmac.com/gmac-advisor/topic/candidate-insights), [candidate research](https://blog.gmac.com/gmac-advisor/topic/candidate-research), [survey](https://blog.gmac.com/gmac-advisor/topic/survey), [research report](https://blog.gmac.com/gmac-advisor/topic/research-report), [research library](https://blog.gmac.com/gmac-advisor/topic/research-library), [alumni](https://blog.gmac.com/gmac-advisor/topic/alumni) ## [Do Applicants Want Flexibility More Than Prestige From Business School?](https://blog.gmac.com/gmac-advisor/do-applicants-want-flexibility-more-than-prestige-from-business-school) Posted by [Andrew Walker](https://blog.gmac.com/gmac-advisor/author/andrew-walker) on Nov 27, 2023 11:42:39 AM - [Tweet](https://twitter.com/share) [![](https://blog.gmac.com/hubfs/01.1.GMAC%20School%20Specific%20Marketing/GMAC%20Advisor/ATS%20Blog%20Hero-1.jpeg) ](https://blog.gmac.com/gmac-advisor/do-applicants-want-flexibility-more-than-prestige-from-business-school) According to GMAC’s annual [Application Trends Survey](https://www.gmac.com/market-intelligence-and-research/market-research/application-trends-survey), applications were more likely to grow among flexible graduate management education (GME) programs while more selective programs faced declines. [Read More](https://blog.gmac.com/gmac-advisor/do-applicants-want-flexibility-more-than-prestige-from-business-school) 0 Comments [Click here to read/write comments](https://blog.gmac.com/gmac-advisor/do-applicants-want-flexibility-more-than-prestige-from-business-school#comments-listing) Topics: [Research Insights](https://blog.gmac.com/gmac-advisor/topic/research-insights), [MBA Program](https://blog.gmac.com/gmac-advisor/topic/mba-program), [graduate management education](https://blog.gmac.com/gmac-advisor/topic/graduate-management-education), [Student Survey](https://blog.gmac.com/gmac-advisor/topic/student-survey), [GME](https://blog.gmac.com/gmac-advisor/topic/gme), [MBA](https://blog.gmac.com/gmac-advisor/topic/mba), [candidate insights](https://blog.gmac.com/gmac-advisor/topic/candidate-insights), [candidate research](https://blog.gmac.com/gmac-advisor/topic/candidate-research), [survey](https://blog.gmac.com/gmac-advisor/topic/survey), [research report](https://blog.gmac.com/gmac-advisor/topic/research-report), [research library](https://blog.gmac.com/gmac-advisor/topic/research-library), [alumni](https://blog.gmac.com/gmac-advisor/topic/alumni) ## [Why Students Say They Are Happy With Graduate Business School](https://blog.gmac.com/gmac-advisor/why-students-say-they-are-happy-with-graduate-business-school) Posted by [Andrew Walker](https://blog.gmac.com/gmac-advisor/author/andrew-walker) on Oct 4, 2023 12:35:05 PM - [Tweet](https://twitter.com/share) [![](https://blog.gmac.com/hubfs/BLOG_students%20gathering%20in%20library.png) ](https://blog.gmac.com/gmac-advisor/why-students-say-they-are-happy-with-graduate-business-school) Like in previous years, nearly all current graduate business school students and recent alumni report satisfaction with their graduate management education (GME) experience. New GMAC research shows why. [Read More](https://blog.gmac.com/gmac-advisor/why-students-say-they-are-happy-with-graduate-business-school) 0 Comments [Click here to read/write comments](https://blog.gmac.com/gmac-advisor/why-students-say-they-are-happy-with-graduate-business-school#comments-listing) Topics: [Research Insights](https://blog.gmac.com/gmac-advisor/topic/research-insights), [MBA Program](https://blog.gmac.com/gmac-advisor/topic/mba-program), [graduate management education](https://blog.gmac.com/gmac-advisor/topic/graduate-management-education), [Student Survey](https://blog.gmac.com/gmac-advisor/topic/student-survey), [GME](https://blog.gmac.com/gmac-advisor/topic/gme), [MBA](https://blog.gmac.com/gmac-advisor/topic/mba), [candidate insights](https://blog.gmac.com/gmac-advisor/topic/candidate-insights), [candidate research](https://blog.gmac.com/gmac-advisor/topic/candidate-research), [survey](https://blog.gmac.com/gmac-advisor/topic/survey), [research report](https://blog.gmac.com/gmac-advisor/topic/research-report), [research library](https://blog.gmac.com/gmac-advisor/topic/research-library), [alumni](https://blog.gmac.com/gmac-advisor/topic/alumni) ## [Five New Ways GMAC Makes It Easy to Find Research Insights](https://blog.gmac.com/gmac-advisor/five-new-ways-gmac-makes-it-easy-to-find-research-insights) Posted by [Andrew Walker](https://blog.gmac.com/gmac-advisor/author/andrew-walker) on Sep 12, 2023 11:11:44 AM - [Tweet](https://twitter.com/share) [![](https://blog.gmac.com/hubfs/BLOG_research.png) ](https://blog.gmac.com/gmac-advisor/five-new-ways-gmac-makes-it-easy-to-find-research-insights) As summer comes to a close and students return to campuses and classrooms, head to GMAC’s updated [Research Library](https://www.gmac.com/market-intelligence-and-research/research-library/search-results?s=&cp=1&ct=&t=&y=&sf=2&ps=10&d=False&so=False&st=&lb=false) to find new, easy ways to sort through our latest releases. [Read More](https://blog.gmac.com/gmac-advisor/five-new-ways-gmac-makes-it-easy-to-find-research-insights) 0 Comments [Click here to read/write comments](https://blog.gmac.com/gmac-advisor/five-new-ways-gmac-makes-it-easy-to-find-research-insights#comments-listing) Topics: [Research Insights](https://blog.gmac.com/gmac-advisor/topic/research-insights), [candidate insights](https://blog.gmac.com/gmac-advisor/topic/candidate-insights), [infographic](https://blog.gmac.com/gmac-advisor/topic/infographic), [research report](https://blog.gmac.com/gmac-advisor/topic/research-report), [research brief](https://blog.gmac.com/gmac-advisor/topic/research-brief), [deans summary](https://blog.gmac.com/gmac-advisor/topic/deans-summary), [research library](https://blog.gmac.com/gmac-advisor/topic/research-library) [All posts](https://blog.gmac.com/gmac-advisor/all) ### Subscribe to Email Updates ### Recent Posts ### Contribute to the GMAC Advisor Blog ### Posts by Topic - [Research Insights (134)](https://blog.gmac.com/gmac-advisor/topic/research-insights) - 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