Reconfiguration of the Enrollment Funnel: Survey of Applications to Graduate Business Schools

Posted by Rahul Choudaha on Nov 10, 2020 8:00:00 AM

How is the demand for MBA and business master’s programs shifting in the context of COVID-19? GMAC’s annual Application Trends Survey uncovered nuances of the global demand for graduate management education and identified growth variations by program locations and types. One of the key takeaways is that decision-making, for schools and candidates, in this pandemic-induced economic downturn is about hedging risk and managing uncertainty. The reconfiguration of the enrollment funnel in terms of a higher number of applications and a lower yield shows that the 2020 application season for business schools was unlike any other.

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Topics: Recruitment & Marketing, Application Trends, Research Insights

Results of the US Presidential Elections to Shape Mobility of International Students

Posted by Rahul Choudaha on Nov 10, 2020 7:00:00 AM

How are prospective international students considering MBA and business master’s programs for the 2021 application season responding to US elections' outcomes? A pre-election poll suggests that international candidates are more likely to study in the US if Biden is elected president. In addition to direct implications for the US, alternative destinations competing to attract global talent are also likely to experience the impact of this shift in preferences.

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Topics: Recruitment & Marketing, Application Trends, Research Insights

Webinar Recap: Asia-Pacific Application Trends 2019

Posted by Matt Hazenbush on Nov 20, 2019 11:00:00 AM

Now available as a recording, last week’s webinar broke down the current state of the market for Asia-Pacific programs.


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Topics: Application Trends, Research Insights, GMAC Events

Webinar Recap: European Application Trends 2019

Posted by Matt Hazenbush on Nov 13, 2019 11:00:00 AM

Now available as a recording, last week’s webinar broke down the current state of the market for European programs.


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Topics: Application Trends, Research Insights, GMAC Events

Webinar Recap: US Application Trends 2019

Posted by Matt Hazenbush on Nov 6, 2019 11:00:00 AM

Now available as a recording, last week’s webinar broke down the current state of the market for US programs.


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Topics: Application Trends, Research Insights, GMAC Events

New Report: Total Applications Dip as Student Mobility Patterns Continue to Shift

Posted by Matt Hazenbush on Oct 16, 2019 12:00:00 PM

The Application Trends Survey Report 2019 analyzes demand for graduate management education globally and by program type and location.


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Topics: Application Trends, Research Insights

GMAC Research to Host Three Regional Application Trends 2019 Webinars

Posted by Matt Hazenbush on Oct 2, 2019 11:10:00 AM

Join the team behind this year’s report for deep dives into the state of the market in the United States, Europe, and Asia Pacific.


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Topics: Application Trends, Research Insights, GMAC Events

The Top Country Markets for Female Full-Time MBA Candidates

Posted by Matt Hazenbush on Sep 4, 2019 11:00:00 AM

Three-quarters of the world’s female full-time MBA candidates are citizens of just three countries.


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Topics: Application Trends, Research Insights, Women

UK Business Schools Continue to See International Growth Despite Brexit Uncertainty

Posted by GMAC Research on Mar 20, 2019 11:01:00 AM

New GMAC research finds that Britain’s decision to leave the European Union (Brexit) has so far had little impact on international candidates’ interest in studying in the UK.


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Topics: Application Trends

GMAC Research Chart of the Month: Applications From Women

Posted by GMAC Research on Nov 14, 2018 11:00:00 AM

Findings from this year’s Application Trends Survey show that more programs report application growth among women than men.

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Topics: Application Trends, Research Insights