It was almost exactly four years ago in January when GMAC announced the acquisition of The MBA Tour, a well-recognized brand within the graduate management education industry. The Tour, aiming to support business schools and their global recruiting efforts, organizes business education-focused events year-round across the world. GMAC was looking to grow The MBA Tour’s core offering, expand into additional markets, and explore ways to deepen the interaction between business schools and prospective students in a personalized, data-rich manner.
Topics: Recruitment & Marketing, Grad school consideration, graduate business school candidate, graduate business school, MBA Program, business school, pandemic, MBA Tour, recruiting, events, graduate management education, MBA, COVID-19, graduate school, Graduate Management Admission Council, MBA candidate, higher education, education, GMAC Tour, COVID
After the pandemic forced business schools’ recruiting activities online in 2020 and 2021, in-person events have returned with a renewed focus. GMAC Tours’ summer and fall program saw over 4,000 candidates attend in-person events across 28 cities.
Topics: Recruitment & Marketing, graduate business school candidate, graduate business school, MBA admissions, business school, pandemic, MBA Tour, recruiting, events, MBA, business school admissions, COVID-19, graduate school
When lockdown orders canceled 2020 recruiting fairs and online events rushed in to fill the gap, few could have predicted that it would take two years for in-person events to fully bounce back.