Amy Hughes

Amy Hughes is a freelance writer covering higher education and graduate management education. She has written sponsored and non-sponsored editorial content for BusinessBecause as well as GMAC Media and works regularly on content marketing pieces for business schools around the world. Amy earned a bachelor’s degree in English Literature from the University of York and a master's of studies degree in English with American Studies from the University of Oxford.

Recent Posts

3 Key Things to Know About Recruiting Non-Business Undergraduates

Posted by Amy Hughes on Jun 27, 2022 11:00:00 AM

Diversity is a popular buzzword in MBA recruiting. From achieving gender parity to building an international cohort, business school experts agree that a diverse class is a strong one. To achieve this diversity, B-school marketers not only need to appeal to international applicants, but also to candidates with academic backgrounds beyond business and economics.

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Topics: Prospective Students, Research Insights, graduate business school candidate, graduate business school, candidate research

Debunking Five Myths About Data Privacy For B-School Marketers

Posted by Amy Hughes on May 16, 2022 3:26:37 PM

In the latest GMAC Connect webinar, Demystifying Privacy in Your Marketing and Advertising Campaigns, we broke down common misconceptions about data compliance and outlined the steps business schools can take to protect themselves and their users.

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Topics: Recruitment & Marketing, graduate business school candidate, graduate business school, recruiting, marketing, advertising, User Privacy, Data Privacy, User Data

In-Person Recruitment Events are Back – and Maybe Even Better Than Ever

Posted by Amy Hughes on Apr 7, 2022 11:00:00 AM

When lockdown orders canceled 2020 recruiting fairs and online events rushed in to fill the gap, few could have predicted that it would take two years for in-person events to fully bounce back.

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Topics: Recruitment & Marketing, graduate business school candidate, graduate business school, business school, pandemic, MBA Tour, recruiting, marketing, admissions, events