Diversity in Graduate Management Education 2020

Posted by Matt Hazenbush on Apr 1, 2020 11:45:00 AM

An all-new report from GMAC Research provides detailed and useful analysis of the state of diversity in the GME pipeline.


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Topics: Recruitment & Marketing, Research Insights

Marketing & Recruitment During COVID-19

Posted by Betty Su on Mar 30, 2020 1:45:00 PM

GMAC Connect shares best practice marketing advice for business schools during these uncertain times.


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Topics: Recruitment & Marketing, Viewpoints

Diversity Webinar Recordings and Slides Now Available

Posted by Graduate Management Admission Council on Mar 24, 2020 11:15:00 AM

Earlier this month, GMAC Research and industry thought leaders discussed the latest insights and resources for GME diversity recruitment.


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Topics: Recruitment & Marketing, Women

GMAC to Host a Pair of Diversity Webinars

Posted by Graduate Management Admission Council on Feb 18, 2020 1:39:47 PM

Join GMAC Research and industry thought leaders for discussions of the latest data, insights, and best practices related to recruiting women and underrepresented populations to business school.


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Topics: Recruitment & Marketing, Women

Newly Updated Profiles of GMAT Testing Reports Detail Global Candidate Markets

Posted by Matt Hazenbush on Dec 11, 2019 11:00:00 AM

The report series provides business schools with data to inform marketing and recruitment efforts.


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Topics: Recruitment & Marketing, Research Insights

Want to Attract Your Ideal B-School Candidate? First, Let’s Talk About WIIFM

Posted by Yvonne Martin-Kidd on Mar 20, 2019 11:00:00 AM

Marketing and communications maestro, Yvonne Martin-Kidd breaks down the marketing fundamentals and the need to answer your customer’s one and only question: “What’s in it for me (WIIFM)?"


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Topics: Recruitment & Marketing

Increase Applicants by Upgrading Your Application Portal

Posted by Tania Roquette on Aug 21, 2018 10:58:35 AM

Online shopping has become an easy, engaging mobile web experience. Why shouldn’t applying to a university be the same?

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Topics: Recruitment & Marketing

The Importance of Data Analytics in Recruitment Strategy

Posted by Aram Karakashian on Jun 19, 2018 11:00:00 AM

The use of data and effective analytical processes can be powerful tools for recruitment and admissions teams.

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Topics: Data Analytics, Recruitment & Marketing

EA Webinar Recording: Is the Executive Assessment Right for Your Program?

Posted by GMASS on Apr 3, 2018 11:15:00 AM
The  recording and slides  for the  latest EA  webinar, Is the Executive Assessment Right for Your Program?, are  now available.

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Topics: Recruitment & Marketing, GMASS

GMASS Webinar Recording: Learn to Build a Successful Multi-Channel Campaign

Posted by GMASS on Mar 15, 2018 11:30:00 AM

On February 28 UT Austin McCombs School of Business and BarkleyREI shared how they built a successful multi-channel campaign, from start to finish. Get the recording and slides from the webinar now. 

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Topics: Recruitment & Marketing, GMASS