GMAC Advisor

In the latest GMAC Connect webinar, Demystifying Privacy in Your Marketing and Advertising Campaigns, we broke down common misconceptions about data compliance and outlined the steps business schools can take to protect themselves and their users.

Topics: Recruitment & Marketing, graduate business school candidate, graduate business school, recruiting, marketing, advertising, User Privacy, Data Privacy, User Data

When lockdown orders canceled 2020 recruiting fairs and online events rushed in to fill the gap, few could have predicted that it would take two years for in-person events to fully bounce back.

Topics: Recruitment & Marketing, graduate business school candidate, graduate business school, business school, pandemic, MBA Tour, recruiting, marketing, admissions, events

55% of full-time MBA programs reported an increase in female applicants in 2021. However, there’s still much more to be done to increase gender parity at business school. It’s up to recruitment teams to engage with women at the early stages of the candidate pipeline and take time to understand women’s motivations for joining business school.

Topics: Recruitment & Marketing, Women, graduate business school candidate, graduate business school, business school, Women in Business

It’s another busy recruiting season with demand for graduate management education on the rise. And, with face-to-face meetings still a challenge, online communications are as important as ever.

Topics: Recruitment & Marketing

GMAC is leveraging data science to empower schools to find a strong pool of candidates with diverse backgrounds. Our mission is to advance the art and science of admissions by providing the products and services that help schools and candidates discover and evaluate each other.

Topics: Data Analytics, Recruitment & Marketing

Good Search Engine Optimization, or SEO, can help boost your website traffic, build brand awareness, and get more prospective students interested in your business school.

Topics: Recruitment & Marketing

With applications on the rise this past year, business schools should not lose sight of keeping their brand top of mind with potential candidates.

Topics: Recruitment & Marketing, Prospective Students

Today it might sometimes seem like there’s more data available than you can handle. With candidate leads coming in from a variety of sources, it can be hard to take the time to search for and make genuine connections with prospective business school students.

Topics: Recruitment & Marketing

The coronavirus pandemic has forced fundamental change for business schools as learning has moved online, and mobility among candidates, particularly internationally, has shrunk. It has also seen budgets squeezed and resources stretched, with headcounts among marketing and admissions teams falling.

Topics: Recruitment & Marketing

The Graduate Management Admission Search Service (GMASS™) tool helps schools recruit the right mix of talent for their graduate business programs. As the largest global source of qualified candidates, GMASS is also the only source for candidates worldwide who are interested specifically in graduate business programs. GMASS candidates are highly motivated to connect with your business programs and can provide you with access to more than 500,000 active candidates that have identified themselves as wanting to be contacted by schools about graduate management education opportunities. 

Topics: Recruitment & Marketing, GMASS