--- title: The GMAC Advisor Blog | Recruitment & Marketing description: Recruitment & Marketing | The Official Blog of the Graduate Management Admission Council --- Search - [Contact Us](http://www.gmac.com/service/contact-us.aspx) - [About Us](http://www.gmac.com/about-us.aspx) - [Careers at GMAC](https://www.gmac.com/about-us/careers-at-gmac) - [News Center](http://www.gmac.com/newscenter) - [Register](http://www.gmac.com/service/gmac-registration/registration.aspx) - [Login](http://www.gmac.com/service/gmac-login.aspx) [![GMACLogo-FullColor-1](https://blog.gmac.com/hubfs/GMACLogo-FullColor-1.svg)](http://www.gmac.com/)   - Reach & Recruit Candidates - [Reach & Recruit Candidates ](https://www.gmac.com/reach-and-recruit-students) - [GMAC Connect Recruiting Solutions >](https://www.gmac.com/reach-and-recruit-students/gmac-connect) - [GMAC Media Solutions](https://www.gmac.com/reach-and-recruit-students/gmac-connect/gmac-media-solutions) - [Recruit with GradSelect](https://www.gmac.com/reach-and-recruit-students/gmac-connect/recruit-candidates-with-gradselect) - 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[Market Your Program on mba.com >](https://www.gmac.com/reach-and-recruit-students/market-your-program) - [Undergrad Recruitment Toolkit >](https://www.gmac.com/reach-and-recruit-students/undergrad-recruitment-toolkit) - [Promotional Opportunities >](https://www.gmac.com/reach-and-recruit-students/promotional-opportunities) - [Prepare Candidates for the Classroom >](http://www.gmac.com/reach-and-recruit-students/prepare-candidates-for-the-exam-classroom.aspx) - The GMAT™ Exam & Other Assessments - [The GMAT™ Exam & Other Assessments](http://www.gmac.com/gmat-other-assessments.aspx) - [The GMAT Exam >](https://www.gmac.com/gmat-other-assessments/about-the-gmat-exam) - [Start Accepting GMAT Exam Scores >](http://www.gmac.com/gmat-other-assessments/start-accepting-gmat-exam-scores.aspx) - [Access and Understand GMAT Exam Scores >](http://www.gmac.com/gmat-other-assessments/accessing-gmat-exam-scores-and-reports.aspx) - [The GMAT Exam (10th) Edition >](https://www.gmac.com/gmat-other-assessments/about-the-gmat-exam) - [Validate Admission Decisions >](http://www.gmac.com/gmat-other-assessments/validate-admission-criteria.aspx) - [GMAC's Other Assessments >](https://www.gmac.com/gmat-other-assessments/about-our-other-assessments) - Market Intelligence - [Market Intelligence](http://www.gmac.com/market-intelligence-and-research.aspx) - [Assessment Data >](https://www.gmac.com/market-intelligence-and-research/assessment-data.aspx) - [GMAC Survey Series >](https://www.gmac.com/market-intelligence-and-research/market-research) - [Research Library >](https://www.gmac.com/market-intelligence-and-research/research-library.aspx) - [Stay Up-to-Date with GMAC Research >](https://www.gmac.com/market-intelligence-and-research/gmac-research.aspx) - [Regional Views >](https://www.gmac.com/market-intelligence-and-research/gmac-research-by-region) - Professional Development - [Professional Development](http://www.gmac.com/professional-development-and-careers.aspx) - [Events and Learning Opportunities >](http://www.gmac.com/professional-development-and-careers/pd-opportunities.aspx) - [Learning Library >](https://www.gmac.com/professional-development-and-careers/learning-library) - [Careers in Graduate Management Education >](http://www.gmac.com/professional-development-and-careers/careers.aspx) - [Connect with Your Colleagues & GMAC >](http://www.gmac.com/professional-development-and-careers/connect-with-colleagues.aspx) - [Volunteer Opportunities >](https://www.gmac.com/professional-development-and-careers/volunteer-opportunities-at-gmac) - The Value of GMAC - [The Value of GMAC](http://www.gmac.com/why-gmac.aspx) - [GMAC Advantage >](https://www.gmac.com/why-gmac/the-gmac-advantage) - [GME Segment-Specific Resources >](https://www.gmac.com/why-gmac/tailored-resources-for-gme) - [GMAC News >](http://www.gmac.com/why-gmac/gmac-news.aspx) - [GME Advocacy >](https://www.gmac.com/why-gmac/advocating-for-gme) - [Our Tools >](http://www.gmac.com/why-gmac/tools.aspx) - [Register for the GMAT Exam](http://www.mba.com/the-gmat-exam/register.aspx?__hstc=81503688.c88efb2a64374a8087407ffa02fc4eaa.1491453740510.1491453740510.1491457312569.2&__hssc=81503688.1.1491457312569&__hsfp=1759597752) # [GMAC Advisor](https://blog.gmac.com/gmac-advisor) ### [The Official Blog of the Graduate Management Admission Council](https://blog.gmac.com/gmac-advisor) ## [3 things your school should do to perform best across rankings](https://blog.gmac.com/gmac-advisor/3-things-your-school-should-do-to-perform-best-across-rankings) Posted by [Dr. Chris Moos](https://blog.gmac.com/gmac-advisor/author/dr-chris-moos) on Jul 27, 2026 10:28:29 AM - [Tweet](https://twitter.com/share) [![](https://blog.gmac.com/hubfs/Advisor%20Blog%20-%20OBS%20External%20Paper%20July%202026.png) ](https://blog.gmac.com/gmac-advisor/3-things-your-school-should-do-to-perform-best-across-rankings) Every admissions and marketing team knows the ritual: yet another ranking or accreditation lands, and the school's position becomes the day's crisis or celebration. But how does performance across multiple rankings and accreditations actually shape prospective student interest? My research, newly published in the [Academy of Management Learning & Education](https://journals.aom.org/doi/10.5465/amle.2023.0372), offers some data-driven answers. [Read More](https://blog.gmac.com/gmac-advisor/3-things-your-school-should-do-to-perform-best-across-rankings) 0 Comments [Click here to read/write comments](https://blog.gmac.com/gmac-advisor/3-things-your-school-should-do-to-perform-best-across-rankings#comments-listing) Topics: [Recruitment & Marketing](https://blog.gmac.com/gmac-advisor/topic/recruitment-marketing), [Research Insights](https://blog.gmac.com/gmac-advisor/topic/research-insights), [graduate management education](https://blog.gmac.com/gmac-advisor/topic/graduate-management-education), [GME](https://blog.gmac.com/gmac-advisor/topic/gme), [MBA](https://blog.gmac.com/gmac-advisor/topic/mba), [candidate insights](https://blog.gmac.com/gmac-advisor/topic/candidate-insights), [candidate research](https://blog.gmac.com/gmac-advisor/topic/candidate-research) ## [What employers really want: 5 facts from the Corporate Recruiters Survey](https://blog.gmac.com/gmac-advisor/what-employers-really-want-5-facts-from-the-corporate-recruiters-survey) Posted by [Andrew Walker](https://blog.gmac.com/gmac-advisor/author/andrew-walker) on Jul 20, 2026 12:08:29 PM - [Tweet](https://twitter.com/share) [![](https://blog.gmac.com/hubfs/Advisor%20Blog%20-%20CRS%20July%202026%20(1).png) ](https://blog.gmac.com/gmac-advisor/what-employers-really-want-5-facts-from-the-corporate-recruiters-survey) Every year, the [Corporate Recruiters Survey](https://www.gmac.com/market-intelligence-and-research/market-research/corporate-recruiters-survey) gives business schools a direct line into what employers are actually thinking—what shows up in their hiring plans, their skill priorities, and their budgets. [Read More](https://blog.gmac.com/gmac-advisor/what-employers-really-want-5-facts-from-the-corporate-recruiters-survey) 0 Comments [Click here to read/write comments](https://blog.gmac.com/gmac-advisor/what-employers-really-want-5-facts-from-the-corporate-recruiters-survey#comments-listing) Topics: [Recruitment & Marketing](https://blog.gmac.com/gmac-advisor/topic/recruitment-marketing), [Research Insights](https://blog.gmac.com/gmac-advisor/topic/research-insights), [graduate management education](https://blog.gmac.com/gmac-advisor/topic/graduate-management-education), [GME](https://blog.gmac.com/gmac-advisor/topic/gme), [MBA](https://blog.gmac.com/gmac-advisor/topic/mba), [candidate insights](https://blog.gmac.com/gmac-advisor/topic/candidate-insights), [candidate research](https://blog.gmac.com/gmac-advisor/topic/candidate-research), [survey](https://blog.gmac.com/gmac-advisor/topic/survey), [research report](https://blog.gmac.com/gmac-advisor/topic/research-report) ## [Why China’s top applicants are chasing data, but buying strategy](https://blog.gmac.com/gmac-advisor/why-chinas-top-applicants-are-chasing-data-but-buying-strategy) Posted by [Zhenxuan Chen](https://blog.gmac.com/gmac-advisor/author/zhenxuan-chen) on May 26, 2026 8:41:04 AM - [Tweet](https://twitter.com/share) [![](https://blog.gmac.com/hubfs/Advisor%20Blog%20-%20PSS%20Chinese%20Applicants%20May%202026.png) ](https://blog.gmac.com/gmac-advisor/why-chinas-top-applicants-are-chasing-data-but-buying-strategy) For global business schools, China remains one of the most vital source markets. However, as artificial intelligence (AI) profoundly reshapes the “Glocal” job market, the aspirations and demands of Chinese GME candidates are undergoing a significant evolution. [Read More](https://blog.gmac.com/gmac-advisor/why-chinas-top-applicants-are-chasing-data-but-buying-strategy) 0 Comments [Click here to read/write comments](https://blog.gmac.com/gmac-advisor/why-chinas-top-applicants-are-chasing-data-but-buying-strategy#comments-listing) Topics: [Recruitment & Marketing](https://blog.gmac.com/gmac-advisor/topic/recruitment-marketing), [Research Insights](https://blog.gmac.com/gmac-advisor/topic/research-insights), [graduate management education](https://blog.gmac.com/gmac-advisor/topic/graduate-management-education), [GME](https://blog.gmac.com/gmac-advisor/topic/gme), [MBA](https://blog.gmac.com/gmac-advisor/topic/mba), [candidate insights](https://blog.gmac.com/gmac-advisor/topic/candidate-insights), [candidate research](https://blog.gmac.com/gmac-advisor/topic/candidate-research), [survey](https://blog.gmac.com/gmac-advisor/topic/survey), [research report](https://blog.gmac.com/gmac-advisor/topic/research-report) ## [Business school candidates’ demand for sustainability in 3 interactive charts](https://blog.gmac.com/gmac-advisor/sustainability-interactive-charts) Posted by [Andrew Walker](https://blog.gmac.com/gmac-advisor/author/andrew-walker) on Apr 22, 2026 10:55:01 AM - [Tweet](https://twitter.com/share) [![](https://blog.gmac.com/hubfs/Advisor%20Blog%20-%20Earth%20Day%20April%202026.png) ](https://blog.gmac.com/gmac-advisor/sustainability-interactive-charts) According to the [GMAC Prospective Students Survey](https://www.gmac.com/market-intelligence-and-research/market-research/gmac-prospective-students-survey), 57 percent of business school candidates say it is important or very important to incorporate sustainability into their business school curricular or co-curricular learning. [Read More](https://blog.gmac.com/gmac-advisor/sustainability-interactive-charts) 0 Comments [Click here to read/write comments](https://blog.gmac.com/gmac-advisor/sustainability-interactive-charts#comments-listing) Topics: [Recruitment & Marketing](https://blog.gmac.com/gmac-advisor/topic/recruitment-marketing), [Research Insights](https://blog.gmac.com/gmac-advisor/topic/research-insights), [graduate management education](https://blog.gmac.com/gmac-advisor/topic/graduate-management-education), [GME](https://blog.gmac.com/gmac-advisor/topic/gme), [MBA](https://blog.gmac.com/gmac-advisor/topic/mba), [candidate insights](https://blog.gmac.com/gmac-advisor/topic/candidate-insights), [candidate research](https://blog.gmac.com/gmac-advisor/topic/candidate-research), [survey](https://blog.gmac.com/gmac-advisor/topic/survey), [research report](https://blog.gmac.com/gmac-advisor/topic/research-report) ## [5 things business schools need to know about prospective students in 2026](https://blog.gmac.com/gmac-advisor/5-things-business-schools-need-to-know-about-prospective-students-in-2026) Posted by [Andrew Walker](https://blog.gmac.com/gmac-advisor/author/andrew-walker) on Apr 21, 2026 7:59:59 AM - [Tweet](https://twitter.com/share) [![](https://blog.gmac.com/hubfs/Advisor%20Blog%20-%20PSS%20April%202026.png) ](https://blog.gmac.com/gmac-advisor/5-things-business-schools-need-to-know-about-prospective-students-in-2026) Based on results from more than 4,200 candidates in 145 countries over the full calendar year of 2025, the latest [GMAC Prospective Students Survey report](https://www.gmac.com/market-intelligence-and-research/market-research/gmac-prospective-students-survey) offers new insights into the mindset of graduate management education (GME) candidates. [Read More](https://blog.gmac.com/gmac-advisor/5-things-business-schools-need-to-know-about-prospective-students-in-2026) 0 Comments [Click here to read/write comments](https://blog.gmac.com/gmac-advisor/5-things-business-schools-need-to-know-about-prospective-students-in-2026#comments-listing) Topics: [Recruitment & Marketing](https://blog.gmac.com/gmac-advisor/topic/recruitment-marketing), [Research Insights](https://blog.gmac.com/gmac-advisor/topic/research-insights), [graduate management education](https://blog.gmac.com/gmac-advisor/topic/graduate-management-education), [GME](https://blog.gmac.com/gmac-advisor/topic/gme), [MBA](https://blog.gmac.com/gmac-advisor/topic/mba), [candidate insights](https://blog.gmac.com/gmac-advisor/topic/candidate-insights), [candidate research](https://blog.gmac.com/gmac-advisor/topic/candidate-research), [survey](https://blog.gmac.com/gmac-advisor/topic/survey), [research report](https://blog.gmac.com/gmac-advisor/topic/research-report) ## [2025’s Top 10 Trends in Graduate Business School Research](https://blog.gmac.com/gmac-advisor/2025-top-10-trends-in-graduate-business-school-research) Posted by [Andrew Walker](https://blog.gmac.com/gmac-advisor/author/andrew-walker) on Dec 19, 2025 11:23:33 AM - [Tweet](https://twitter.com/share) [![](https://blog.gmac.com/hubfs/Advisor%20Blog%20-%202025%20Research%20Recap%20December%202025.png) ](https://blog.gmac.com/gmac-advisor/2025-top-10-trends-in-graduate-business-school-research) What factors defined graduate management education (GME) in 2025, and how will they shape your decision-making in 2026? [Read More](https://blog.gmac.com/gmac-advisor/2025-top-10-trends-in-graduate-business-school-research) 0 Comments [Click here to read/write comments](https://blog.gmac.com/gmac-advisor/2025-top-10-trends-in-graduate-business-school-research#comments-listing) Topics: [Recruitment & Marketing](https://blog.gmac.com/gmac-advisor/topic/recruitment-marketing), [Research Insights](https://blog.gmac.com/gmac-advisor/topic/research-insights), [graduate management education](https://blog.gmac.com/gmac-advisor/topic/graduate-management-education), [GME](https://blog.gmac.com/gmac-advisor/topic/gme), [MBA](https://blog.gmac.com/gmac-advisor/topic/mba), [candidate insights](https://blog.gmac.com/gmac-advisor/topic/candidate-insights), [candidate research](https://blog.gmac.com/gmac-advisor/topic/candidate-research), [survey](https://blog.gmac.com/gmac-advisor/topic/survey), [research report](https://blog.gmac.com/gmac-advisor/topic/research-report) ## [Top 5 Ways to Leverage Your Location to Strengthen Graduate Admissions: Lessons from Dallas](https://blog.gmac.com/gmac-advisor/top-5-ways-to-leverage-your-location-to-strengthen-graduate-admissions) Posted by [Debbie Macedonia and Radhika Brinkopf](https://blog.gmac.com/gmac-advisor/author/debbie-macedonia-and-radhika-brinkopf) on Dec 4, 2025 1:55:26 PM - [Tweet](https://twitter.com/share) [![](https://blog.gmac.com/hubfs/Advisor%20Blog%20-%20SMU%20Collab%20December%202025%20Updated.png) ](https://blog.gmac.com/gmac-advisor/top-5-ways-to-leverage-your-location-to-strengthen-graduate-admissions) As graduate admissions professionals, the story we tell about our graduate business school must extend beyond faculty and curriculum. [Read More](https://blog.gmac.com/gmac-advisor/top-5-ways-to-leverage-your-location-to-strengthen-graduate-admissions) 0 Comments [Click here to read/write comments](https://blog.gmac.com/gmac-advisor/top-5-ways-to-leverage-your-location-to-strengthen-graduate-admissions#comments-listing) Topics: [Recruitment & Marketing](https://blog.gmac.com/gmac-advisor/topic/recruitment-marketing), [Employment Outlook](https://blog.gmac.com/gmac-advisor/topic/employment-outlook), [Process Tips & Best Practices](https://blog.gmac.com/gmac-advisor/topic/process-tips-best-practices), [MBA admissions](https://blog.gmac.com/gmac-advisor/topic/mba-admissions), [Business school application](https://blog.gmac.com/gmac-advisor/topic/business-school-application), [graduate management education](https://blog.gmac.com/gmac-advisor/topic/graduate-management-education), [GME](https://blog.gmac.com/gmac-advisor/topic/gme), [MBA](https://blog.gmac.com/gmac-advisor/topic/mba) ## [4 Reasons Why Business School Applications Rose as Visa Policies Changed](https://blog.gmac.com/gmac-advisor/4-reasons-why-business-school-applications-rose-as-visa-policies-changed) Posted by [Andrew Walker](https://blog.gmac.com/gmac-advisor/author/andrew-walker) on Nov 13, 2025 1:28:05 PM - [Tweet](https://twitter.com/share) [![](https://blog.gmac.com/hubfs/Advisor%20Blog%20-%20ATS%20November%202025.png) ](https://blog.gmac.com/gmac-advisor/4-reasons-why-business-school-applications-rose-as-visa-policies-changed) According to GMAC’s annual [Application Trends Survey](https://www.gmac.com/market-intelligence-and-research/market-research/application-trends-survey), total applications to graduate management education (GME) programs rose seven percent in 2025, despite reported concerns with economic and political volatility. [Read More](https://blog.gmac.com/gmac-advisor/4-reasons-why-business-school-applications-rose-as-visa-policies-changed) 0 Comments [Click here to read/write comments](https://blog.gmac.com/gmac-advisor/4-reasons-why-business-school-applications-rose-as-visa-policies-changed#comments-listing) Topics: [Recruitment & Marketing](https://blog.gmac.com/gmac-advisor/topic/recruitment-marketing), [Research Insights](https://blog.gmac.com/gmac-advisor/topic/research-insights), [graduate management education](https://blog.gmac.com/gmac-advisor/topic/graduate-management-education), [GME](https://blog.gmac.com/gmac-advisor/topic/gme), [MBA](https://blog.gmac.com/gmac-advisor/topic/mba), [candidate insights](https://blog.gmac.com/gmac-advisor/topic/candidate-insights), [candidate research](https://blog.gmac.com/gmac-advisor/topic/candidate-research), [survey](https://blog.gmac.com/gmac-advisor/topic/survey), [research report](https://blog.gmac.com/gmac-advisor/topic/research-report) ## [How business schools can help Chinese candidates and returnees compete and win](https://blog.gmac.com/gmac-advisor/how-business-schools-can-help-chinese-candidates-and-returnees-compete-and-win) Posted by [Zhenxuan Chen](https://blog.gmac.com/gmac-advisor/author/zhenxuan-chen) on Oct 13, 2025 9:00:03 AM - [Tweet](https://twitter.com/share) [![](https://blog.gmac.com/hubfs/Advisor%20Blog%20-%20Chinese%20Candidates%20October%202025.png) ](https://blog.gmac.com/gmac-advisor/how-business-schools-can-help-chinese-candidates-and-returnees-compete-and-win) In recent years, China has undergone a remarkable transformation in the global talent landscape. Once the world’s largest exporter of international students, China is now rapidly becoming the leading country for talent returning home. [Read More](https://blog.gmac.com/gmac-advisor/how-business-schools-can-help-chinese-candidates-and-returnees-compete-and-win) 0 Comments [Click here to read/write comments](https://blog.gmac.com/gmac-advisor/how-business-schools-can-help-chinese-candidates-and-returnees-compete-and-win#comments-listing) Topics: [Recruitment & Marketing](https://blog.gmac.com/gmac-advisor/topic/recruitment-marketing), [Research Insights](https://blog.gmac.com/gmac-advisor/topic/research-insights), [graduate management education](https://blog.gmac.com/gmac-advisor/topic/graduate-management-education), [GME](https://blog.gmac.com/gmac-advisor/topic/gme), [MBA](https://blog.gmac.com/gmac-advisor/topic/mba), [candidate insights](https://blog.gmac.com/gmac-advisor/topic/candidate-insights), [candidate research](https://blog.gmac.com/gmac-advisor/topic/candidate-research), [survey](https://blog.gmac.com/gmac-advisor/topic/survey), [research report](https://blog.gmac.com/gmac-advisor/topic/research-report) ## [6 Back-to-School Tips and Resources for Starting the Year off Right](https://blog.gmac.com/gmac-advisor/6-back-to-school-tips-and-resources-for-starting-the-year-off-right) Posted by [Andrew Walker](https://blog.gmac.com/gmac-advisor/author/andrew-walker) on Aug 29, 2025 12:15:50 PM - [Tweet](https://twitter.com/share) [![](https://blog.gmac.com/hubfs/Advisor%20Blog%20-%20BTS%20August%202025.png) ](https://blog.gmac.com/gmac-advisor/6-back-to-school-tips-and-resources-for-starting-the-year-off-right) As students return to classrooms, GMAC provides resources for business school practitioners and administrators to sharpen their strategies, discover new insights, and identify new solutions that refine their craft. [Read More](https://blog.gmac.com/gmac-advisor/6-back-to-school-tips-and-resources-for-starting-the-year-off-right) 0 Comments [Click here to read/write comments](https://blog.gmac.com/gmac-advisor/6-back-to-school-tips-and-resources-for-starting-the-year-off-right#comments-listing) Topics: [Recruitment & Marketing](https://blog.gmac.com/gmac-advisor/topic/recruitment-marketing), [Research Insights](https://blog.gmac.com/gmac-advisor/topic/research-insights), [graduate management education](https://blog.gmac.com/gmac-advisor/topic/graduate-management-education), [GME](https://blog.gmac.com/gmac-advisor/topic/gme), [MBA](https://blog.gmac.com/gmac-advisor/topic/mba), [candidate insights](https://blog.gmac.com/gmac-advisor/topic/candidate-insights), [candidate research](https://blog.gmac.com/gmac-advisor/topic/candidate-research), [survey](https://blog.gmac.com/gmac-advisor/topic/survey), [research report](https://blog.gmac.com/gmac-advisor/topic/research-report) [All posts](https://blog.gmac.com/gmac-advisor/all) [Next](https://blog.gmac.com/gmac-advisor/topic/recruitment-marketing/page/2) ### Subscribe to Email Updates ### Recent Posts ### Contribute to the GMAC Advisor Blog ### Posts by Topic - 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