Flexibility, Social Impact Among Top Ways To Attract Women to Business School

Posted by Teresa Hsu on Mar 13, 2024 9:44:07 AM

In addition to the common skills and professional development that attract most candidates to business school, women have unique motivations and goals in their journeys to graduate management education (GME). While candidates are up against entrenched patterns of gender disparity in business and business education, schools are persistent in their objective to reach gender equity.

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Topics: Recruitment & Marketing, Application Trends, Research Insights, graduate management education, Student Survey, GME, MBA, candidate insights, candidate research, survey, research library, alumni

4 Research Insights To Boost Recruitment to Online Programs

Posted by Andrew Walker on Feb 27, 2024 9:30:47 AM

Findings from across GMAC’s survey research program illuminate what GME candidates, current students, and employers think of online and hybrid programs—and how those perceptions translate to application trends.

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Topics: Recruitment & Marketing, Application Trends, Research Insights, graduate management education, Student Survey, GME, MBA, candidate insights, candidate research, survey, research library, alumni

6 Ways GMAC Tours Can Elevate Your Recruitment Strategy in 2024

Posted by Amy Hughes on Feb 20, 2024 9:43:44 AM

When it comes to making strong connections with prospective graduate management education students, GMAC Tours is one of the premier opportunities for business schools. 

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Topics: Recruitment & Marketing, MBA Program, graduate management education, GME, MBA

2 Ways To Attract Business School Talent From Africa

Posted by Amaka Ndubisi on Jan 30, 2024 11:54:15 AM

There has been a real buzz about Africa in the last two decades in the global media. It is the fastest growing but least understood continent due to the complexity of data gathering in the region, amongst several other reasons. The graduate management education (GME) industry also struggles with inadequate insights on the continent. Schools are at a loss on how to recruit from the region, where to focus, how to analyze the risks, and how to select smartly and cost-effectively.

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Topics: Recruitment & Marketing, graduate management education, GME, MBA, candidate insights

Study Shows the Benefits of Content Marketing for Business Schools

Posted by Amy Hughes on Jan 17, 2024 9:30:00 AM

To drive intent and action among the candidates in your pipeline, content marketing with a trusted partner is a necessity in any marketer’s toolkit. A new study shows why.

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Topics: Recruitment & Marketing, MBA Program, graduate management education, GME, MBA

This Year’s Top Five Findings About Graduate Business School

Posted by Andrew Walker on Dec 14, 2023 10:35:44 AM

As 2023 comes to a close, look back at GMAC’s key findings about Gen Z, first-generation candidates, business skills of the future, demand for flexible program delivery, and more.

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Topics: Recruitment & Marketing, Application Trends, Research Insights, graduate management education, Student Survey, GME, MBA, candidate insights, candidate research, survey, research report, research library, alumni

Five Tips to Create A Winning Email Marketing Strategy

Posted by Shannon Cook on May 23, 2023 11:08:02 AM

The value of making those all-important first connections with prospective business school students should never be understated. Email marketing continues to be an efficient means of creating and strengthening these digital connections—but what makes a winning email marketing strategy?

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Topics: Recruitment & Marketing, graduate business school candidate, graduate business school, graduate management education, webinar, graduate school, Gen Z, digital content, email marketing

Newly Branded GMAC Tours Looks to Up Your Recruiting Game in the New Year

Posted by Teresa Hsu on Jan 26, 2023 11:00:00 AM

It was almost exactly four years ago in January when GMAC announced the acquisition of The MBA Tour, a well-recognized brand within the graduate management education industry. The Tour, aiming to support business schools and their global recruiting efforts, organizes business education-focused events year-round across the world. GMAC was looking to grow The MBA Tour’s core offering, expand into additional markets, and explore ways to deepen the interaction between business schools and prospective students in a personalized, data-rich manner.  

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Topics: Recruitment & Marketing, Grad school consideration, graduate business school candidate, graduate business school, MBA Program, business school, pandemic, MBA Tour, recruiting, events, graduate management education, MBA, COVID-19, graduate school, Graduate Management Admission Council, MBA candidate, higher education, education, GMAC Tour, COVID

What’s New with GMASS? Premium Candidate Insights and Best Practices for Recruitment

Posted by Amy Hughes on Jan 12, 2023 11:14:23 AM

The GMASS Search Service™ (GMASS™) has gone from strength to strength in the last 12 months. 64,000 early-stage applicants have entered the system; 118,000 have completed profiles, and a further 62,000 have uploaded GMAT scores.

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Topics: Recruitment & Marketing, GMASS, Prospective Students, graduate business school candidate, graduate business school, business school, recruiting, GME, business school admissions, MBA candidate

In-Person Recruitment After COVID: What’s New And 5 Tips to Engage Candidates

Posted by Amy Hughes on Dec 1, 2022 12:06:29 PM

After the pandemic forced business schools’ recruiting activities online in 2020 and 2021, in-person events have returned with a renewed focus. GMAC Tours’ summer and fall program saw over 4,000 candidates attend in-person events across 28 cities.

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Topics: Recruitment & Marketing, graduate business school candidate, graduate business school, MBA admissions, business school, pandemic, MBA Tour, recruiting, events, MBA, business school admissions, COVID-19, graduate school

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