GMASS: Five Strategies for Success

Posted by Marco De Novellis on Oct 6, 2021 2:00:31 AM

It’s another busy recruiting season with demand for graduate management education on the rise. And, with face-to-face meetings still a challenge, online communications are as important as ever.

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Topics: Recruitment & Marketing

How Data Science Can Complement the Art of Recruitment

Posted by Betty Su on Sep 1, 2021 9:00:00 AM

GMAC is leveraging data science to empower schools to find a strong pool of candidates with diverse backgrounds. Our mission is to advance the art and science of admissions by providing the products and services that help schools and candidates discover and evaluate each other.


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Topics: Data Analytics, Recruitment & Marketing

SEO Update: Is Your B-School Website Ready for Google’s New Algorithm?

Posted by Marco De Novellis on Aug 4, 2021 8:34:25 AM

Good Search Engine Optimization, or SEO, can help boost your website traffic, build brand awareness, and get more prospective students interested in your business school.


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Topics: Recruitment & Marketing

Virtual Events: How to Elevate Your Business School Brand

Posted by Simon Lovick on May 12, 2021 11:45:10 AM

With applications on the rise this past year, business schools should not lose sight of keeping their brand top of mind with potential candidates.

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Topics: Recruitment & Marketing, Prospective Students

How to Better Connect With Your Candidate Pool—In 3 Simple Steps

Posted by Marco De Novellis on Apr 7, 2021 11:00:00 AM

Today it might sometimes seem like there’s more data available than you can handle. With candidate leads coming in from a variety of sources, it can be hard to take the time to search for and make genuine connections with prospective business school students.


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Topics: Recruitment & Marketing

5 Ways to Evolve Your Marketing Mix in 2021 - You Don’t Want to Miss

Posted by Matthew Kefford on Mar 10, 2021 11:00:00 AM

The coronavirus pandemic has forced fundamental change for business schools as learning has moved online, and mobility among candidates, particularly internationally, has shrunk. It has also seen budgets squeezed and resources stretched, with headcounts among marketing and admissions teams falling.

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Topics: Recruitment & Marketing

GMASS™ Data Enhancement and Price Update

Posted by GMASS on Dec 9, 2020 11:00:00 AM

The Graduate Management Admission Search Service (GMASS™) tool helps schools recruit the right mix of talent for their graduate business programs. As the largest global source of qualified candidates, GMASS is also the only source for candidates worldwide who are interested specifically in graduate business programs. GMASS candidates are highly motivated to connect with your business programs and can provide you with access to more than 500,000 active candidates that have identified themselves as wanting to be contacted by schools about graduate management education opportunities. 


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Topics: Recruitment & Marketing, GMASS

Shaping 2021 Enrollment Strategies with Application Trends and Candidate Insights

Posted by Rahul Choudaha on Dec 9, 2020 11:00:00 AM

GMAC’s annual Application Trends Survey of over 1,000 programs worldwide uncovered nuances in the demand for graduate management education and identified growth variations by regions, schools, and candidates. A combination of factors—including regional contexts, barriers faced by candidates, and strategies adopted by business schools— influenced the enrollment outcomes. Looking ahead, a survey snapshot of prospective students suggests business schools need to continue to innovate and adapt to the candidates’ shifting journeys.

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Topics: Recruitment & Marketing, Application Trends, Research Insights

Reconfiguration of the Enrollment Funnel: Survey of Applications to Graduate Business Schools

Posted by Rahul Choudaha on Nov 10, 2020 8:00:00 AM

How is the demand for MBA and business master’s programs shifting in the context of COVID-19? GMAC’s annual Application Trends Survey uncovered nuances of the global demand for graduate management education and identified growth variations by program locations and types. One of the key takeaways is that decision-making, for schools and candidates, in this pandemic-induced economic downturn is about hedging risk and managing uncertainty. The reconfiguration of the enrollment funnel in terms of a higher number of applications and a lower yield shows that the 2020 application season for business schools was unlike any other.

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Topics: Recruitment & Marketing, Application Trends, Research Insights

Results of the US Presidential Elections to Shape Mobility of International Students

Posted by Rahul Choudaha on Nov 10, 2020 7:00:00 AM

How are prospective international students considering MBA and business master’s programs for the 2021 application season responding to US elections' outcomes? A pre-election poll suggests that international candidates are more likely to study in the US if Biden is elected president. In addition to direct implications for the US, alternative destinations competing to attract global talent are also likely to experience the impact of this shift in preferences.

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Topics: Recruitment & Marketing, Application Trends, Research Insights