How to quickly pivot your messaging to make it relevant for the candidates in real-time.
Business schools are exploring various scenarios in response to the impact of COVID-19 to meet their enrollment goals. How would prospective graduate management education candidates respond to a scenario of starting a program in an online format? The latest GMAC™ survey snapshot indicates that candidates are more likely to defer if the program begins online.
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Topics: Recruitment & Marketing, Research Insights
How is the impact of COVID-19 on candidates of graduate management education (GME) shifting over time? GMAC’s survey snapshot to monitor the rapidly evolving effect of COVID-19 indicates that while the concerns about the job market are rising among prospective business school students, their aspirations to pursue GME are holding steady.
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Topics: Recruitment & Marketing, Research Insights
How does the impact of COVID-19 differ by the region of prospective business school students? A new Graduate Management Admission Council™ (GMAC™) survey suggests that candidates from the Middle East and Africa and Central & South Asia are more concerned about visa and travel restrictions; candidates from the United States and Europe are less likely to report that they are considering alternatives.
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Topics: Recruitment & Marketing, Research Insights
What is the impact of COVID-19 on aspirations of prospective business school students? GMAC survey snapshot suggests that aspirations to pursue MBA or business master’s degree remain strong among domestic and international students.
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Topics: Recruitment & Marketing, Research Insights
An all-new report from GMAC Research provides detailed and useful analysis of the state of diversity in the GME pipeline.
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Topics: Recruitment & Marketing, Research Insights
GMAC Connect shares best practice marketing advice for business schools during these uncertain times.
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Topics: Recruitment & Marketing, Viewpoints
Earlier this month, GMAC Research and industry thought leaders discussed the latest insights and resources for GME diversity recruitment.
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Topics: Recruitment & Marketing, Women
Join GMAC Research and industry thought leaders for discussions of the latest data, insights, and best practices related to recruiting women and underrepresented populations to business school.
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Topics: Recruitment & Marketing, Women
The report series provides business schools with data to inform marketing and recruitment efforts.
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Topics: Recruitment & Marketing, Research Insights
