Impact of COVID-19 on Prospective Students Considering European Business Schools

Posted by Rahul Choudaha on Aug 4, 2020 10:30:00 AM

European business schools have been a beneficiary of higher education reforms and the increasing pace of globalization. GMAT test-taker data shows sustained growth in the proportion of candidates considering pursuing graduate management education (GME) in Europe. As the impact of COVID-19 intensifies, how are prospective students adapting their choices, and what could be the implications for the communication strategies of European business schools?


Read More

Topics: Recruitment & Marketing, Viewpoints, Research Insights

Decoding Money Hesitations: Why Undergraduates Really Say ‘No’ to Graduate School

Posted by Rebecca Loades on Jul 29, 2020 3:00:00 PM

Money concerns stop students entering b-school but can be addressed. Get 16 actionable tips to overcome the “too expensive” and “cannot afford” hurdles.


Read More

Topics: Recruitment & Marketing, Viewpoints

Graduate Management Education in Australia

Posted by Rebecca Loades on Jul 15, 2020 11:00:00 AM

Learn about the evolution of business master’s programs in Australia; covers education system features, explores critiques, and presents future outlook.


Read More

Topics: Recruitment & Marketing, Viewpoints

Better Market Your Business Master’s Programs to Undergraduates (Now and After COVID-19)

Posted by Rebecca Loades on Jul 8, 2020 12:00:00 PM

Better market your master’s programs to undergrads with actionable tips spanning your website, collaboration, timing, influencers, and strategic messaging.


Read More

Topics: Recruitment & Marketing, Viewpoints

Bachelor’s to Business Master's: What Motivates Certain Students to Make the Leap?

Posted by Rebecca Loades on Jul 1, 2020 11:30:00 AM

Although the pandemic is impacting the plans of many students, their business school aspirations remain intact. This means that, while new considerations, such as the impact of the pandemic on job markets, come into play, the core motivations that drive undergraduates to pursue a business master’s degree remain largely the same.


Read More

Topics: Recruitment & Marketing, Viewpoints

GMAC’s 50th Annual Conference Goes Virtual

Posted by Rebecca Loades on Jul 1, 2020 11:30:00 AM

What an event! The 50th Annual Conference may have moved online but that did not stop 583 business school professionals, exhibitors, and GMAC staff from taking part in 6,784 learning opportunities. And with the event available online for a year, we expect to see that number increase as registered attendees can review the recordings of all 34 education sessions the global advisory committee helped craft (note: networking and social sessions were not recorded).

Read More

Topics: Recruitment & Marketing, GMAC Events

The Virtual MBA Tour Is a Gamechanger for B-School Student Recruitment

Posted by Petia Whitmore on Jun 24, 2020 11:00:00 AM

GMAC is launching the first ever virtual MBA Tour this summer, and it’s poised to be a gamechanger for student recruitment.


Read More

Topics: Recruitment & Marketing, GMAC Events

Better Market Your Business Master’s Program to Undergraduates (Now and After COVID-19)

Posted by Rebecca Loades on Jun 3, 2020 11:00:00 AM

Don’t wait for the new academic year, put these tips into action and get a head start on your marketing now. Using findings from a survey of current undergraduates, we’ve compiled actions you can do now that will help you meet the academic year head on. Read on to learn how you can better market your business master’s programs to undergraduate populations.


Read More

Topics: Recruitment & Marketing, Viewpoints

Pivoting Your Marketing Messages Amid Constant Change

Posted by Marco De Novellis on May 27, 2020 4:30:00 PM

How to quickly pivot your messaging to make it relevant for the candidates in real-time.


Read More

Topics: Recruitment & Marketing, Viewpoints

Would Prospective Business School Students Accept and Enroll in 2020 if Programs Start with Online Learning?

Posted by Rahul Choudaha on May 13, 2020 11:00:00 AM

Business schools are exploring various scenarios in response to the impact of COVID-19 to meet their enrollment goals. How would prospective graduate management education candidates respond to a scenario of starting a program in an online format? The latest GMAC™ survey snapshot indicates that candidates are more likely to defer if the program begins online.


Read More

Topics: Recruitment & Marketing, Research Insights