With more than 540,000 candidates worldwide, GMASS is an essential tool for connecting your business school with prospective GME students. But how can you best engage potential candidates? How can you find those who will be the right fit? Ultimately, what can you do to get the most out of GMASS for your school?
Topics: Recruitment & Marketing, GMASS, Prospective Students, graduate business school candidate, graduate business school, business school, recruiting, webinar
In the latest GMAC Connect webinar, Demystifying Privacy in Your Marketing and Advertising Campaigns, we broke down common misconceptions about data compliance and outlined the steps business schools can take to protect themselves and their users.
Topics: Recruitment & Marketing, graduate business school candidate, graduate business school, recruiting, marketing, advertising, User Privacy, Data Privacy, User Data
When lockdown orders canceled 2020 recruiting fairs and online events rushed in to fill the gap, few could have predicted that it would take two years for in-person events to fully bounce back.
Topics: Recruitment & Marketing, graduate business school candidate, graduate business school, business school, pandemic, MBA Tour, recruiting, marketing, admissions, events
55% of full-time MBA programs reported an increase in female applicants in 2021. However, there’s still much more to be done to increase gender parity at business school. It’s up to recruitment teams to engage with women at the early stages of the candidate pipeline and take time to understand women’s motivations for joining business school.
Topics: Recruitment & Marketing, Women, graduate business school candidate, graduate business school, business school, Women in Business
It’s another busy recruiting season with demand for graduate management education on the rise. And, with face-to-face meetings still a challenge, online communications are as important as ever.
Topics: Recruitment & Marketing
GMAC is leveraging data science to empower schools to find a strong pool of candidates with diverse backgrounds. Our mission is to advance the art and science of admissions by providing the products and services that help schools and candidates discover and evaluate each other.
Topics: Data Analytics, Recruitment & Marketing
Good Search Engine Optimization, or SEO, can help boost your website traffic, build brand awareness, and get more prospective students interested in your business school.
Topics: Recruitment & Marketing
With applications on the rise this past year, business schools should not lose sight of keeping their brand top of mind with potential candidates.
Today it might sometimes seem like there’s more data available than you can handle. With candidate leads coming in from a variety of sources, it can be hard to take the time to search for and make genuine connections with prospective business school students.
Topics: Recruitment & Marketing
The coronavirus pandemic has forced fundamental change for business schools as learning has moved online, and mobility among candidates, particularly internationally, has shrunk. It has also seen budgets squeezed and resources stretched, with headcounts among marketing and admissions teams falling.
Topics: Recruitment & Marketing
