GMASS Insights: 6 Things you Need to Know in 2022

Posted by Matthew Kefford on Jun 14, 2022 11:45:00 AM

With more than 540,000 candidates worldwide, GMASS is an essential tool for connecting your business school with prospective GME students. But how can you best engage potential candidates? How can you find those who will be the right fit? Ultimately, what can you do to get the most out of GMASS for your school?

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Topics: Recruitment & Marketing, GMASS, Prospective Students, graduate business school candidate, graduate business school, business school, recruiting, webinar

Debunking Five Myths About Data Privacy For B-School Marketers

Posted by Amy Hughes on May 16, 2022 3:26:37 PM

In the latest GMAC Connect webinar, Demystifying Privacy in Your Marketing and Advertising Campaigns, we broke down common misconceptions about data compliance and outlined the steps business schools can take to protect themselves and their users.

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Topics: Recruitment & Marketing, graduate business school candidate, graduate business school, recruiting, marketing, advertising, User Privacy, Data Privacy, User Data

In-Person Recruitment Events are Back – and Maybe Even Better Than Ever

Posted by Amy Hughes on Apr 7, 2022 11:00:00 AM

When lockdown orders canceled 2020 recruiting fairs and online events rushed in to fill the gap, few could have predicted that it would take two years for in-person events to fully bounce back.

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Topics: Recruitment & Marketing, graduate business school candidate, graduate business school, business school, pandemic, MBA Tour, recruiting, marketing, admissions, events

Four Ways to Attract Women to Management Degrees

Posted by Shannon Cook on Mar 23, 2022 11:31:29 AM

55% of full-time MBA programs reported an increase in female applicants in 2021. However, there’s still much more to be done to increase gender parity at business school. It’s up to recruitment teams to engage with women at the early stages of the candidate pipeline and take time to understand women’s motivations for joining business school.

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Topics: Recruitment & Marketing, Women, graduate business school candidate, graduate business school, business school, Women in Business

GMASS: Five Strategies for Success

Posted by Marco De Novellis on Oct 6, 2021 2:00:31 AM

It’s another busy recruiting season with demand for graduate management education on the rise. And, with face-to-face meetings still a challenge, online communications are as important as ever.

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Topics: Recruitment & Marketing

How Data Science Can Complement the Art of Recruitment

Posted by Betty Su on Sep 1, 2021 9:00:00 AM

GMAC is leveraging data science to empower schools to find a strong pool of candidates with diverse backgrounds. Our mission is to advance the art and science of admissions by providing the products and services that help schools and candidates discover and evaluate each other.


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Topics: Data Analytics, Recruitment & Marketing

SEO Update: Is Your B-School Website Ready for Google’s New Algorithm?

Posted by Marco De Novellis on Aug 4, 2021 8:34:25 AM

Good Search Engine Optimization, or SEO, can help boost your website traffic, build brand awareness, and get more prospective students interested in your business school.


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Topics: Recruitment & Marketing

Virtual Events: How to Elevate Your Business School Brand

Posted by Simon Lovick on May 12, 2021 11:45:10 AM

With applications on the rise this past year, business schools should not lose sight of keeping their brand top of mind with potential candidates.

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Topics: Recruitment & Marketing, Prospective Students

How to Better Connect With Your Candidate Pool—In 3 Simple Steps

Posted by Marco De Novellis on Apr 7, 2021 11:00:00 AM

Today it might sometimes seem like there’s more data available than you can handle. With candidate leads coming in from a variety of sources, it can be hard to take the time to search for and make genuine connections with prospective business school students.


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Topics: Recruitment & Marketing

5 Ways to Evolve Your Marketing Mix in 2021 - You Don’t Want to Miss

Posted by Matthew Kefford on Mar 10, 2021 11:00:00 AM

The coronavirus pandemic has forced fundamental change for business schools as learning has moved online, and mobility among candidates, particularly internationally, has shrunk. It has also seen budgets squeezed and resources stretched, with headcounts among marketing and admissions teams falling.

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Topics: Recruitment & Marketing