GMAC Advisor

The report series provides business schools with data to inform marketing and recruitment efforts.

Marketing and communications maestro, Yvonne Martin-Kidd breaks down the marketing fundamentals and the need to answer your customer’s one and only question: “What’s in it for me (WIIFM)?"

Online shopping has become an easy, engaging mobile web experience. Why shouldn’t applying to a university be the same?

The use of data and effective analytical processes can be powerful tools for recruitment and admissions teams.

On February 28,  UT Austin McCombs School of Business and BarkleyREI shared how they built a successful multi-channel campaign, from start to finish. Get the recording and slides from the webinar now. 

Join us on Wednesday, February 28, to learn from UT Austin McCombs School of Business and BarkleyREI on how they built a successful multi-channel campaign, from start to finish.

In this discussion, you’ll discover how to use GMASS leads in your recruiting and marketing campaigns and see examples of how these schools leveraged these leads in their digital marketing strategies, social media, and how they measured and defined ROI.

Diversity of backgrounds and perspectives adds to the business school classroom experience. In the words of Jindal School of Management professor Sheen S. Levine and David Stark of Columbia University in a December 2015 New York Times op-ed: “Diversity improves the way people think. By disrupting conformity, racial and ethnicity diversity prompts people to scrutinize facts, think more deeply and develop their own opinions.”

Texas Christian University (TCU) saw a need to not only grow its application pipeline, but also attract more diverse, out-of-state students. Director of MBA Admissions at TCU, Peggy Conway, needed creative ways to reach candidates. She turned to the Graduate Management Admission Search Service® (GMASS®) database to help her achieve the program’s recruiting goals, including: