The value of making those all-important first connections with prospective business school students should never be understated. Email marketing continues to be an efficient means of creating and strengthening these digital connections—but what makes a winning email marketing strategy?
It was almost exactly four years ago in January when GMAC announced the acquisition of The MBA Tour, a well-recognized brand within the graduate management education industry. The Tour, aiming to support business schools and their global recruiting efforts, organizes business education-focused events year-round across the world. GMAC was looking to grow The MBA Tour’s core offering, expand into additional markets, and explore ways to deepen the interaction between business schools and prospective students in a personalized, data-rich manner.
Topics: Recruitment & Marketing, Grad school consideration, graduate business school candidate, graduate business school, MBA Program, business school, pandemic, MBA Tour, recruiting, events, graduate management education, MBA, COVID-19, graduate school, Graduate Management Admission Council, MBA candidate, higher education, education, GMAC Tour, COVID
The GMASS Search Service™ (GMASS™) has gone from strength to strength in the last 12 months. 64,000 early-stage applicants have entered the system; 118,000 have completed profiles, and a further 62,000 have uploaded GMAT scores.
After the pandemic forced business schools’ recruiting activities online in 2020 and 2021, in-person events have returned with a renewed focus. GMAC Tours’ summer and fall program saw over 4,000 candidates attend in-person events across 28 cities.
Topics: Recruitment & Marketing, graduate business school candidate, graduate business school, MBA admissions, business school, pandemic, MBA Tour, recruiting, events, MBA, business school admissions, COVID-19, graduate school
The Hispanic population of the United States is large and growing larger. The number of self-identifying Latinx citizens in the US topped 62 million in 2020, and Latinx students account for a staggering 15 percent of all bachelor’s degrees awarded.
Business school admissions teams are united in a common goal: recruiting the highest quality applicants into their programs. What are some tricks for doing so?
Topics: Recruitment & Marketing, GMASS, graduate business school candidate, graduate business school, Process Tips & Best Practices, Business school application, business school, recruiting, admissions, business school admissions, candidate insights, webinar
With more than 540,000 candidates worldwide, GradSelect is an essential tool for connecting your business school with prospective GME students. But how can you best engage potential candidates? How can you find those who will be the right fit? Ultimately, what can you do to get the most out of GradSelect for your school?
In the latest GMAC Connect webinar, Demystifying Privacy in Your Marketing and Advertising Campaigns, we broke down common misconceptions about data compliance and outlined the steps business schools can take to protect themselves and their users.
When lockdown orders canceled 2020 recruiting fairs and online events rushed in to fill the gap, few could have predicted that it would take two years for in-person events to fully bounce back.
55% of full-time MBA programs reported an increase in female applicants in 2021. However, there’s still much more to be done to increase gender parity at business school. It’s up to recruitment teams to engage with women at the early stages of the candidate pipeline and take time to understand women’s motivations for joining business school.