Business schools are exploring various scenarios in response to the impact of COVID-19 to meet their enrollment goals. How would prospective graduate management education candidates respond to a scenario of starting a program in an online format? The latest GMAC™ survey snapshot indicates that candidates are more likely to defer if the program begins online.
How is the impact of COVID-19 on candidates of graduate management education (GME) shifting over time? GMAC’s survey snapshot to monitor the rapidly evolving effect of COVID-19 indicates that while the concerns about the job market are rising among prospective business school students, their aspirations to pursue GME are holding steady.
How does the impact of COVID-19 differ by the region of prospective business school students? A new Graduate Management Admission Council™ (GMAC™) survey suggests that candidates from the Middle East and Africa and Central & South Asia are more concerned about visa and travel restrictions; candidates from the United States and Europe are less likely to report that they are considering alternatives.
What is the impact of COVID-19 on aspirations of prospective business school students? GMAC survey snapshot suggests that aspirations to pursue MBA or business master’s degree remain strong among domestic and international students.
An all-new report from GMAC Research provides detailed and useful analysis of the state of diversity in the GME pipeline.
GMAC Connect shares best practice marketing advice for business schools during these uncertain times.
Earlier this month, GMAC Research and industry thought leaders discussed the latest insights and resources for GME diversity recruitment.
Join GMAC Research and industry thought leaders for discussions of the latest data, insights, and best practices related to recruiting women and underrepresented populations to business school.
Marketing and communications maestro, Yvonne Martin-Kidd breaks down the marketing fundamentals and the need to answer your customer’s one and only question: “What’s in it for me (WIIFM)?"
Topics: Recruitment & Marketing