GMAC Advisor

After the pandemic forced business schools’ recruiting activities online in 2020 and 2021, in-person events have returned with a renewed focus. GMAC Tours’ summer and fall program saw over 4,000 candidates attend in-person events across 28 cities.

Topics: Recruitment & Marketing, graduate business school candidate, graduate business school, MBA admissions, business school, pandemic, MBA Tour, recruiting, events, MBA, business school admissions, COVID-19, graduate school

The Hispanic population of the United States is large and growing larger. The number of self-identifying Latinx citizens in the US topped 62 million in 2020, and Latinx students account for a staggering 15 percent of all bachelor’s degrees awarded.

Topics: Recruitment & Marketing, Research Insights, graduate business school candidate, graduate business school, business school, diversity, recruiting, MBA, candidate research

Business school admissions teams are united in a common goal: recruiting the highest quality applicants into their programs. What are some tricks for doing so?

Topics: Recruitment & Marketing, GMASS, graduate business school candidate, graduate business school, Process Tips & Best Practices, Business school application, business school, recruiting, admissions, business school admissions, candidate insights, webinar

With more than 540,000 candidates worldwide, GradSelect is an essential tool for connecting your business school with prospective GME students. But how can you best engage potential candidates? How can you find those who will be the right fit? Ultimately, what can you do to get the most out of GradSelect for your school?

Topics: Recruitment & Marketing, Prospective Students, graduate business school candidate, graduate business school, business school, recruiting, webinar

In the latest GMAC Connect webinar, Demystifying Privacy in Your Marketing and Advertising Campaigns, we broke down common misconceptions about data compliance and outlined the steps business schools can take to protect themselves and their users.

Topics: Recruitment & Marketing, graduate business school candidate, graduate business school, recruiting, marketing, advertising, User Privacy, Data Privacy, User Data

When lockdown orders canceled 2020 recruiting fairs and online events rushed in to fill the gap, few could have predicted that it would take two years for in-person events to fully bounce back.

Topics: Recruitment & Marketing, graduate business school candidate, graduate business school, business school, pandemic, MBA Tour, recruiting, marketing, admissions, events

55% of full-time MBA programs reported an increase in female applicants in 2021. However, there’s still much more to be done to increase gender parity at business school. It’s up to recruitment teams to engage with women at the early stages of the candidate pipeline and take time to understand women’s motivations for joining business school.

Topics: Recruitment & Marketing, Women, graduate business school candidate, graduate business school, business school, Women in Business

It’s another busy recruiting season with demand for graduate management education on the rise. And, with face-to-face meetings still a challenge, online communications are as important as ever.

Topics: Recruitment & Marketing

GMAC is leveraging data science to empower schools to find a strong pool of candidates with diverse backgrounds. Our mission is to advance the art and science of admissions by providing the products and services that help schools and candidates discover and evaluate each other.

Topics: Data Analytics, Recruitment & Marketing

Good Search Engine Optimization, or SEO, can help boost your website traffic, build brand awareness, and get more prospective students interested in your business school.

Topics: Recruitment & Marketing