GMAC Advisor

Business schools in China are aiming to expand their global recruitment by leveraging economic trends, advancing cross-cultural awareness, and building stronger brands.

Topics: Recruitment & Marketing, Research Insights, graduate management education, GME, MBA, candidate insights, candidate research, survey

Based on results from more than 4,000 candidates from 132 countries, the latest GMAC Prospective Students Survey offers new insights into candidate expectations for artificial intelligence (AI) and social impact along with ongoing patterns in their modality preferences, mobility trends, and more. 

Topics: Recruitment & Marketing, Research Insights, graduate management education, Student Survey, GME, MBA, candidate insights, candidate research, survey, research library, alumni

As a Nigerian who was an MBA applicant and is now an admissions professional, I wear the hats of both the GME applicant and the admissions officer comfortably.  Building on the tips from my January publication, this blog shares two more ways to help you increase your recruiting success in Africa.

Topics: Recruitment & Marketing, graduate management education, GME, MBA, candidate insights

In addition to the common skills and professional development that attract most candidates to business school, women have unique motivations and goals in their journeys to graduate management education (GME). While candidates are up against entrenched patterns of gender disparity in business and business education, schools are persistent in their objective to reach gender equity.

Topics: Recruitment & Marketing, Application Trends, Research Insights, graduate management education, Student Survey, GME, MBA, candidate insights, candidate research, survey, research library, alumni

Findings from across GMAC’s survey research program illuminate what GME candidates, current students, and employers think of online and hybrid programs—and how those perceptions translate to application trends.

Topics: Recruitment & Marketing, Application Trends, Research Insights, graduate management education, Student Survey, GME, MBA, candidate insights, candidate research, survey, research library, alumni

When it comes to making strong connections with prospective graduate management education students, GMAC Tours is one of the premier opportunities for business schools. 

Topics: Recruitment & Marketing, MBA Program, graduate management education, GME, MBA

There has been a real buzz about Africa in the last two decades in the global media. It is the fastest growing but least understood continent due to the complexity of data gathering in the region, amongst several other reasons. The graduate management education (GME) industry also struggles with inadequate insights on the continent. Schools are at a loss on how to recruit from the region, where to focus, how to analyze the risks, and how to select smartly and cost-effectively.

Topics: Recruitment & Marketing, graduate management education, GME, MBA, candidate insights

To drive intent and action among the candidates in your pipeline, content marketing with a trusted partner is a necessity in any marketer’s toolkit. A new study shows why.

Topics: Recruitment & Marketing, MBA Program, graduate management education, GME, MBA

As 2023 comes to a close, look back at GMAC’s key findings about Gen Z, first-generation candidates, business skills of the future, demand for flexible program delivery, and more.

Topics: Recruitment & Marketing, Application Trends, Research Insights, graduate management education, Student Survey, GME, MBA, candidate insights, candidate research, survey, research report, research library, alumni

The value of making those all-important first connections with prospective business school students should never be understated. Email marketing continues to be an efficient means of creating and strengthening these digital connections—but what makes a winning email marketing strategy?

Topics: Recruitment & Marketing, graduate business school candidate, graduate business school, graduate management education, webinar, graduate school, Gen Z, digital content, email marketing