New Report Examines Candidate Choices in an Increasingly Complex and Global GME Marketplace

Posted by GMAC Research on Apr 24, 2019 11:15:00 AM

Ten years of data from the mba.com Prospective Students Survey reveal insights and trends on candidate decision making.


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Topics: Prospective Students, Research Insights

How the Mix of GME Candidates’ Career Expectations Has Shifted Over Time

Posted by GMAC Research on Jun 15, 2018 11:44:53 AM

A new survey report details shifts in candidate career goals based on the findings of the 2018 mba.com Prospective Students Survey.

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Topics: Prospective Students, Research Insights

GMAC Research Chart of the Month: Candidate Decision-Making Timeline

Posted by GMAC Research on Jun 5, 2018 11:00:00 AM

Understanding when the average candidate makes major business school decisions can help optimize the timing of your messaging.

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Topics: Prospective Students, Research Insights

Demand for MBA and Business Master’s Programs

Posted by GMAC Research on May 15, 2018 11:00:00 AM

A new research report explores prospective students’ preferences for program types, structures, and curriculums based on the 2018 mba.com Prospective Students Survey.

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Topics: Prospective Students, Research Insights