Virtual Events: How to Elevate Your Business School Brand

Posted by Simon Lovick on May 12, 2021 11:45:10 AM

With applications on the rise this past year, business schools should not lose sight of keeping their brand top of mind with potential candidates.

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Topics: Recruitment & Marketing, Prospective Students

UK Business Schools Remain Attractive to Prospective International Students

Posted by Rahul Choudaha on May 3, 2021 2:31:42 PM

International students comprise nearly two in three students enrolled in master’s level business programs at British business schools. As a result, Brexit uncertainties coupled with COVID-19 travel restrictions have been particularly severe for many business schools in the UK as international student mobility faced more disruption. Yet, data shows that demand for pursuing graduate business programs in the UK remains strong among international candidates.

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Topics: Prospective Students, Application Trends, Research Insights

Demand for Graduate Management Education Accelerates in 2021

Posted by Rahul Choudaha on Mar 30, 2021 8:00:00 AM

A new GMAC research report based on the data collected through mba.com Prospective Students Survey provides insights into the diverse choices and preferences of prospective students planning to pursue graduate management education (GME) in 2021. The findings suggest that demand for GME continues to accelerate as the concerns about the impact of COVID-19 wane. The report identifies at least three notable growth drivers for GME related to employability, flexibility, and regional mobility.

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Topics: Prospective Students, Research Insights, Women

New Report Examines Candidate Choices in an Increasingly Complex and Global GME Marketplace

Posted by GMAC Research on Apr 24, 2019 11:15:00 AM

Ten years of data from the mba.com Prospective Students Survey reveal insights and trends on candidate decision making.


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Topics: Prospective Students, Research Insights

How the Mix of GME Candidates’ Career Expectations Has Shifted Over Time

Posted by GMAC Research on Jun 15, 2018 11:44:53 AM

A new survey report details shifts in candidate career goals based on the findings of the 2018 mba.com Prospective Students Survey.

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Topics: Prospective Students, Research Insights

GMAC Research Chart of the Month: Candidate Decision-Making Timeline

Posted by GMAC Research on Jun 5, 2018 11:00:00 AM

Understanding when the average candidate makes major business school decisions can help optimize the timing of your messaging.

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Topics: Prospective Students, Research Insights

Demand for MBA and Business Master’s Programs

Posted by GMAC Research on May 15, 2018 11:00:00 AM

A new research report explores prospective students’ preferences for program types, structures, and curriculums based on the 2018 mba.com Prospective Students Survey.

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Topics: Prospective Students, Research Insights