Diversity is a popular buzzword in MBA recruiting. From achieving gender parity to building an international cohort, business school experts agree that a diverse class is a strong one. To achieve this diversity, B-school marketers not only need to appeal to international applicants, but also to candidates with academic backgrounds beyond business and economics.
3 Key Things to Know About Recruiting Non-Business Undergraduates
Topics: Prospective Students, Research Insights, graduate business school candidate, graduate business school, candidate research
GMASS Insights: 6 Things you Need to Know in 2022
With more than 540,000 candidates worldwide, GMASS is an essential tool for connecting your business school with prospective GME students. But how can you best engage potential candidates? How can you find those who will be the right fit? Ultimately, what can you do to get the most out of GMASS for your school?
Topics: Recruitment & Marketing, GMASS, Prospective Students, graduate business school candidate, graduate business school, business school, recruiting, webinar
New Insights on Candidate Research and Decision Making
Before going to business school, prospective students engage with all sorts of information sources to research and pick the best-suited program for themselves. Whether they are undergraduates hoping to go straight into business school, or experienced professionals seeking to expand their management skills, prospective students research extensively to assess the program decision factors that matter most to them.
Topics: Prospective Students, Research Insights, graduate business school candidate, graduate business school, candidate insights, candidate research
The Most Powerful & Free GMAC Research Tool You’re Probably Not Using
More than ever, understanding GME industry trends is critical to staying ahead of the curve and positioning your programs for success in today’s dynamic and competitive landscape. While our recently published GMAC Prospective Students Survey – 2022 Summary Report is a fantastic resource for giving you insights into the market as a whole, you likely have questions not answered in the report that are more specific to the candidate populations you target for your programs.
Topics: Prospective Students, Research Insights, graduate business school candidate, graduate business school, Student Survey
5 Takeaways from This Year’s GMAC Prospective Students Survey
How has COVID-19 changed the preferences of prospective students? That’s the question I’ve been hearing most often in my interactions with business school professionals, and that’s exactly the question we sought to answer in the GMAC Prospective Students Survey – 2022 Summary Report, published to GMAC.com last week.
Topics: Prospective Students, Part-time MBA, graduate business school candidate, graduate business school, business school, Full-time MBA, graduate management education, Student Survey, GME
How Prospective Students Perceive the Value of Admissions Tests
A new GMAC survey snapshot of nearly 1,800 respondents shows that more than half of prospective students believe that admissions exams improve reliability, fairness, and transparency in evaluating graduate business school candidates. The data collected through mba.com Prospective Students Survey also highlights the diversity of candidates as their perceptions vary by region of citizenship and by preferred study destination (domestic or international). This data addresses questions raised by schools in the Information Needs Survey released earlier this year. It also provides insights to inform schools as they shape their global recruitment strategy.
Topics: Prospective Students, Research Insights
Virtual Events: How to Elevate Your Business School Brand
With applications on the rise this past year, business schools should not lose sight of keeping their brand top of mind with potential candidates.
UK Business Schools Remain Attractive to Prospective International Students
International students comprise nearly two in three students enrolled in master’s level business programs at British business schools. As a result, Brexit uncertainties coupled with COVID-19 travel restrictions have been particularly severe for many business schools in the UK as international student mobility faced more disruption. Yet, data shows that demand for pursuing graduate business programs in the UK remains strong among international candidates.
Topics: Prospective Students, Application Trends, Research Insights
Demand for Graduate Management Education Accelerates in 2021
A new GMAC research report based on the data collected through mba.com Prospective Students Survey provides insights into the diverse choices and preferences of prospective students planning to pursue graduate management education (GME) in 2021. The findings suggest that demand for GME continues to accelerate as the concerns about the impact of COVID-19 wane. The report identifies at least three notable growth drivers for GME related to employability, flexibility, and regional mobility.
Topics: Prospective Students, Research Insights, Women
New Report Examines Candidate Choices in an Increasingly Complex and Global GME Marketplace
Ten years of data from the mba.com Prospective Students Survey reveal insights and trends on candidate decision making.
Topics: Prospective Students, Research Insights