GMAC Advisor

Diversity is a popular buzzword in MBA recruiting. From achieving gender parity to building an international cohort, business school experts agree that a diverse class is a strong one. To achieve this diversity, B-school marketers not only need to appeal to international applicants, but also to candidates with academic backgrounds beyond business and economics.

Topics: Prospective Students, Research Insights, graduate business school candidate, graduate business school, candidate research

With more than 540,000 candidates worldwide, GMASS is an essential tool for connecting your business school with prospective GME students. But how can you best engage potential candidates? How can you find those who will be the right fit? Ultimately, what can you do to get the most out of GMASS for your school?

Topics: Recruitment & Marketing, GMASS, Prospective Students, graduate business school candidate, graduate business school, business school, recruiting, webinar

Before going to business school, prospective students engage with all sorts of information sources to research and pick the best-suited program for themselves. Whether they are undergraduates hoping to go straight into business school, or experienced professionals seeking to expand their management skills, prospective students research extensively to assess the program decision factors that matter most to them.

Topics: Prospective Students, Research Insights, graduate business school candidate, graduate business school, candidate insights, candidate research

More than ever, understanding GME industry trends is critical to staying ahead of the curve and positioning your programs for success in today’s dynamic and competitive landscape. While our recently published GMAC Prospective Students Survey – 2022 Summary Report is a fantastic resource for giving you insights into the market as a whole, you likely have questions not answered in the report that are more specific to the candidate populations you target for your programs.

Topics: Prospective Students, Research Insights, graduate business school candidate, graduate business school, Student Survey

How has COVID-19 changed the preferences of prospective students? That’s the question I’ve been hearing most often in my interactions with business school professionals, and that’s exactly the question we sought to answer in the GMAC Prospective Students Survey – 2022 Summary Report, published to GMAC.com last week.

Topics: Prospective Students, Part-time MBA, graduate business school candidate, graduate business school, business school, Full-time MBA, graduate management education, Student Survey, GME

A new GMAC survey snapshot of nearly 1,800 respondents shows that more than half of prospective students believe that admissions exams improve reliability, fairness, and transparency in evaluating graduate business school candidates. The data collected through mba.com Prospective Students Survey also highlights the diversity of candidates as their perceptions vary by region of citizenship and by preferred study destination (domestic or international). This data addresses questions raised by schools in the Information Needs Survey released earlier this year. It also provides insights to inform schools as they shape their global recruitment strategy.

Topics: Prospective Students, Research Insights

With applications on the rise this past year, business schools should not lose sight of keeping their brand top of mind with potential candidates.

Topics: Recruitment & Marketing, Prospective Students

International students comprise nearly two in three students enrolled in master’s level business programs at British business schools. As a result, Brexit uncertainties coupled with COVID-19 travel restrictions have been particularly severe for many business schools in the UK as international student mobility faced more disruption. Yet, data shows that demand for pursuing graduate business programs in the UK remains strong among international candidates.

Topics: Prospective Students, Application Trends, Research Insights

Topics: Prospective Students, Research Insights, Women

Ten years of data from the mba.com Prospective Students Survey reveal insights and trends on candidate decision making.

Topics: Prospective Students, Research Insights