--- title: The GMAC Advisor Blog | Prospective Students (2) description: Prospective Students | The Official Blog of the Graduate Management Admission Council (2) --- Search - [Contact Us](http://www.gmac.com/service/contact-us.aspx) - [About Us](http://www.gmac.com/about-us.aspx) - [Careers at GMAC](https://www.gmac.com/about-us/careers-at-gmac) - [News Center](http://www.gmac.com/newscenter) - [Register](http://www.gmac.com/service/gmac-registration/registration.aspx) - [Login](http://www.gmac.com/service/gmac-login.aspx) [![GMACLogo-FullColor-1](https://blog.gmac.com/hubfs/GMACLogo-FullColor-1.svg)](http://www.gmac.com/)   - Reach & Recruit Candidates - [Reach & Recruit Candidates ](https://www.gmac.com/reach-and-recruit-students) - [GMAC Connect Recruiting Solutions >](https://www.gmac.com/reach-and-recruit-students/gmac-connect) - [GMAC Media Solutions](https://www.gmac.com/reach-and-recruit-students/gmac-connect/gmac-media-solutions) - [Recruit with GradSelect](https://www.gmac.com/reach-and-recruit-students/gmac-connect/recruit-candidates-with-gradselect) - [Introducing New GradSelect Premium Insights](https://www.gmac.com/reach-and-recruit-students/gmac-connect/gradselect-premium-insights) - [Marketing Advice and Best Practices](https://www.gmac.com/reach-and-recruit-students/gmac-connect/marketing-advice-and-best-practices) - [Customer Success Stories](https://www.gmac.com/reach-and-recruit-students/gmac-connect/customer-success-stories) - [GMAC Tours](https://www.gmac.com/reach-and-recruit-students/gmac-connect/gmac-tours) - [Market Your Program on mba.com >](https://www.gmac.com/reach-and-recruit-students/market-your-program) - [Market Your Program on mba.com with Program Finder](https://www.gmac.com/reach-and-recruit-students/market-your-program/program-finder-tool) - [List Your Recruiting Events (Calendar of Events)](http://www.gmac.com/reach-and-recruit-students/market-your-program/list-your-recruiting-events.aspx) - [Marketing & Research Collateral](http://www.gmac.com/reach-and-recruit-students/market-your-program/marketing-and-research-collateral.aspx) - [Undergrad Recruitment Toolkit >](https://www.gmac.com/reach-and-recruit-students/undergrad-recruitment-toolkit) - [Strategies and Best Practices](https://www.gmac.com/reach-and-recruit-students/undergrad-recruitment-toolkit/strategies-and-best-practices) - [Resources and Tools](https://www.gmac.com/reach-and-recruit-students/undergrad-recruitment-toolkit/resources-and-tools) - [Promotional Opportunities >](https://www.gmac.com/reach-and-recruit-students/promotional-opportunities) - [Feature Students & Alumni (Meet B-School Students & Alumni)](https://www.gmac.com/reach-and-recruit-students/promotional-opportunities/nominate-students) - [Official GMAT™ Bloggers](https://www.gmac.com/reach-and-recruit-students/promotional-opportunities/official-gmat-bloggers) - [Prepare Candidates for the Classroom >](http://www.gmac.com/reach-and-recruit-students/prepare-candidates-for-the-exam-classroom.aspx) - [GMAC™ Business Fundamentals, powered by Kaplan](https://www.gmac.com/reach-and-recruit-students/prepare-candidates-for-the-exam-classroom/business-fundamentals) - [Assist Candidates with GMAT Exam Fees](http://www.gmac.com/reach-and-recruit-students/prepare-candidates-for-the-exam-classroom/assist-candidates-with-gmat-exam-fees.aspx) - [GMAT Fee Waivers](http://www.gmac.com/reach-and-recruit-students/prepare-candidates-for-the-exam-classroom/gmat-fee-waivers.aspx) - [The Common Letter of Recommendation (LOR)](https://www.gmac.com/reach-and-recruit-students/prepare-candidates-for-the-exam-classroom/common-letter-of-recommendation-lor.aspx) - The GMAT™ Exam & Other Assessments - [The GMAT™ Exam & Other Assessments](http://www.gmac.com/gmat-other-assessments.aspx) - [The GMAT Exam >](https://www.gmac.com/gmat-other-assessments/about-the-gmat-exam) - [About The GMAT Exam](https://www.gmac.com/gmat-other-assessments/about-the-gmat-exam/about-the-gmat-exam) - [Exam Structure, Content & Features](https://www.gmac.com/gmat-other-assessments/about-the-gmat-focus-edition/exam-overview) - [Exam Scores](https://www.gmac.com/gmat-other-assessments/about-the-gmat-focus-edition/exam-scores) - [GMAT Official Prep](https://www.gmac.com/gmat-other-assessments/about-the-gmat-focus-edition/exam-prep) - [GMAT Exam Security](https://www.gmac.com/gmat-other-assessments/about-the-gmat-focus-edition/gmat-exam-security) - [School Resources](https://www.gmac.com/gmat-other-assessments/about-the-gmat-focus-edition/school-resources) - [Start Accepting GMAT Exam Scores >](http://www.gmac.com/gmat-other-assessments/start-accepting-gmat-exam-scores.aspx) - [GMAT Score Application - Institutions](http://www.gmac.com/gmat-other-assessments/start-accepting-gmat-exam-scores/app-for-institutions.aspx) - [GMAT Score Application - Organizations](http://www.gmac.com/gmat-other-assessments/start-accepting-gmat-exam-scores/application-for-organizations.aspx) - [Add or Update a GMAT Program Code](http://www.gmac.com/gmat-other-assessments/start-accepting-gmat-exam-scores/add-or-update-a-gmat-program-code.aspx) - [Access and Understand GMAT Exam Scores >](http://www.gmac.com/gmat-other-assessments/accessing-gmat-exam-scores-and-reports.aspx) - [Access GMAT Scores (Score Report Portal)](https://www.gmac.com/gmat-other-assessments/accessing-gmat-exam-scores-and-reports/access-gmat-scores) - [GMAT Score Application - Institutions](https://www.gmac.com/service/online-forms/institution-application-for-gmat-scores) - [GMAT Score Application - Organizations](https://www.gmac.com/service/online-forms/organization-application-for-gmat-scores) - [Add a GMAT Program Code](https://www.gmac.com/gmat-other-assessments/accessing-gmat-exam-scores-and-reports/add-a-gmat-program-code) - [See Who Uses the GMAT Exam](https://www.gmac.com/gmat-other-assessments/accessing-gmat-exam-scores-and-reports/gmat-using-programs-schools) - [The GMAT Exam (10th) Edition >](https://www.gmac.com/gmat-other-assessments/about-the-gmat-exam) - [About the GMAT (10th Ed.)](https://www.gmac.com/gmat-other-assessments/about-the-gmat-exam) - [GMAT Scoring & Benchmarking](https://www.gmac.com/gmat-other-assessments/about-the-gmat-exam/gmat-scoring-by-exam-section-normal-view) - [User Guide for Institutions](https://www.gmac.com/gmat-other-assessments/about-the-gmat-exam/gmat-exam-user-guide-for-institutions) - [Management Reports](https://www.gmac.com/gmat-other-assessments/about-the-gmat-exam/analysis-of-gmat-scores-and-management-reports) - [Using the GMAT Exam to Predict Performance](https://www.gmac.com/gmat-other-assessments/about-the-gmat-exam/using-the-gmat-to-predict-performance) - [Validate Admission Decisions >](http://www.gmac.com/gmat-other-assessments/validate-admission-criteria.aspx) - [Personalized Validity Studies](http://www.gmac.com/gmat-other-assessments/validate-admission-criteria/validatity-study-overview-tool.aspx) - [Validity for Subgroups](http://www.gmac.com/gmat-other-assessments/validate-admission-criteria/validity-and-us-subgroups.aspx) - [GMAC's Other Assessments >](https://www.gmac.com/gmat-other-assessments/about-our-other-assessments) - [About the NMAT by GMAC™](https://www.gmac.com/gmat-other-assessments/about-our-other-assessments/nmat-by-gmac) - [About the Executive Assessment](https://www.gmac.com/gmat-other-assessments/about-our-other-assessments/executive-assessment) - [About the Executive Assessment Online](https://www.gmac.com/gmat-other-assessments/about-our-other-assessments/executive-assessment-online) - [Business Writing Assessment](https://www.gmac.com/gmat-other-assessments/about-our-other-assessments/gmac-business-writing-assessment) - [Why Accept the Executive Assessment?](https://www.gmac.com/gmat-other-assessments/about-our-other-assessments/why-accept-the-executive-assessment) - [Already Accept the Executive Assessment?](https://www.gmac.com/gmat-other-assessments/about-our-other-assessments/already-accept-the-executive-assessment) - [Executive Assessment Resources](https://www.gmac.com/gmat-other-assessments/about-our-other-assessments/executive-assessment-school-resources) - [Access Your Executive Assessment Results](https://www.gmac.com/gmat-other-assessments/about-our-other-assessments/ea-results-website) - Market Intelligence - [Market Intelligence](http://www.gmac.com/market-intelligence-and-research.aspx) - [Assessment Data >](https://www.gmac.com/market-intelligence-and-research/assessment-data.aspx) - [Current GMAT Volume](https://www.gmac.com/market-intelligence-and-research/assessment-data/current-gmat-volume.aspx) - [GMAC Geographic Trend Reports](https://www.gmac.com/market-intelligence-and-research/assessment-data/about-the-geographic-trend-reports.aspx) - [Profile of GMAT Testing](http://www.gmac.com/market-intelligence-and-research/gmat-statistics/profile-of-gmat-candidates.aspx) - [GMAC Survey Series >](https://www.gmac.com/market-intelligence-and-research/market-research) - [Global GME Candidate Segmentation](https://www.gmac.com/market-intelligence-and-research/market-research/global-gme-candidate-segmentation.aspx) - [GMAC Prospective Students Survey](https://www.gmac.com/market-intelligence-and-research/market-research/gmac-prospective-students-survey) - [Application Trends Survey](https://www.gmac.com/market-intelligence-and-research/market-research/application-trends-survey.aspx) - [Alumni Perspectives Survey](https://www.gmac.com/market-intelligence-and-research/market-research/2018-alumni-perspectives-survey.aspx) - [Corporate Recruiters Survey](https://www.gmac.com/market-intelligence-and-research/market-research/corporate-recruiters-survey.aspx) - [Enrolled Students Survey](https://www.gmac.com/market-intelligence-and-research/market-research/enrolled-student-survey) - [Research Library >](https://www.gmac.com/market-intelligence-and-research/research-library.aspx) - [Analysis at a Glance](https://www.gmac.com/market-intelligence-and-research/research-library/analysis-at-a-glance) - [Inforgraphic](https://www.gmac.com/market-intelligence-and-research/research-library/infographics) - [Psychometric Reports](https://www.gmac.com/market-intelligence-and-research/research-library/psychometric-reports) - [Research Briefs](https://www.gmac.com/market-intelligence-and-research/research-library/research-briefs) - [Research Webinars](https://www.gmac.com/market-intelligence-and-research/research-library/research-webinars) - [White Papers](https://www.gmac.com/market-intelligence-and-research/research-library/white-papers.aspx) - [Stay Up-to-Date with GMAC Research >](https://www.gmac.com/market-intelligence-and-research/gmac-research.aspx) - [AI in Graduate Management Education](https://www.gmac.com/market-intelligence-and-research/gmac-research/ai-in-graduate-management-education) - [Gen Z at Business School](https://www.gmac.com/market-intelligence-and-research/gmac-research/gen-z-at-b-school) - [Research Calendar](https://www.gmac.com/market-intelligence-and-research/gmac-research/research-calendar) - [GMAC Advisor Blog](https://www.gmac.com/market-intelligence-and-research/gmac-research/gmac-advisor) - [Regional Views >](https://www.gmac.com/market-intelligence-and-research/gmac-research-by-region) - [Africa and the Middle East](https://www.gmac.com/market-intelligence-and-research/gmac-research-by-region/regional-focus-africa-middle-east) - [Asia and the Pacific Islands](https://www.gmac.com/market-intelligence-and-research/gmac-research-by-region/regional-focus-apac) - [Europe](https://www.gmac.com/market-intelligence-and-research/gmac-research-by-region/regional-focus-europe) - [Latin America](https://www.gmac.com/market-intelligence-and-research/gmac-research-by-region/regional-focus-latin-america) - [United States and Canada](https://www.gmac.com/market-intelligence-and-research/gmac-research-by-region/regional-focus-us-canada) - Professional Development - [Professional Development](http://www.gmac.com/professional-development-and-careers.aspx) - [Events and Learning Opportunities >](http://www.gmac.com/professional-development-and-careers/pd-opportunities.aspx) - [Upcoming Events](https://www.gmac.com/professional-development-and-careers/pd-opportunities) - [Upcoming GMAC Webinars](https://www.gmac.com/professional-development-and-careers/pd-opportunities/gmac-upcoming-webinar-schedule) - [Leadership Conference 2025](https://web.cvent.com/event/f79f32ff-76c1-49a4-b87c-af0254551efe/summary) - [AINP Europe 2025](https://www.gmac.com/professional-development-and-careers/pd-opportunities/gmac-insight-series) - [Masters Leadership Symposium 2025](https://www.gmac.com/professional-development-and-careers/pd-opportunities/mls-2025) - [Annual Conference 2025](https://www.gmac.com/professional-development-and-careers/pd-opportunities/gmac-annual-conference-2025) - [Learning Library >](https://www.gmac.com/professional-development-and-careers/learning-library) - [GMAC Webinars](https://www.gmac.com/professional-development-and-careers/learning-library/search-results?s=&cp=1&ct=webinar&t=&y=&sf=2&ps=10&d=False&so=False&st=&lb=true) - [Online Learning Library](https://web.cvent.com/event/8edb48c0-5886-42f2-920c-cb79d878c296/summary?RefId=MegaMenu) - [Careers in Graduate Management Education >](http://www.gmac.com/professional-development-and-careers/careers.aspx) - [Job Seekers: Search Openings](http://www.gmac.com/professional-development-and-careers/careers/employee.aspx) - [Employers: Post Openings](http://www.gmac.com/professional-development-and-careers/careers/employer.aspx) - [Connect with Your Colleagues & GMAC >](http://www.gmac.com/professional-development-and-careers/connect-with-colleagues.aspx) - [Member Directory](http://www.gmac.com/professional-development-and-careers/connect-with-colleagues/member-directory.aspx) - [Ways to Connect](http://www.gmac.com/professional-development-and-careers/connect-with-colleagues/ways-to-connect.aspx) - [Volunteer Opportunities >](https://www.gmac.com/professional-development-and-careers/volunteer-opportunities-at-gmac) - The Value of GMAC - [The Value of GMAC](http://www.gmac.com/why-gmac.aspx) - [GMAC Advantage >](https://www.gmac.com/why-gmac/the-gmac-advantage) - [GMAC Report to Schools](https://www.gmac.com/why-gmac/the-gmac-advantage/gmac-report-to-schools) - [Benefits of Registering](http://www.gmac.com/why-gmac/the-gmac-advantage/benefits-of-registering.aspx) - [Alliances & Partnerships](http://www.gmac.com/why-gmac/the-gmac-advantage/alliances-partnerships.aspx) - [GME Segment-Specific Resources >](https://www.gmac.com/why-gmac/tailored-resources-for-gme) - [Business Master’s Programs](https://www.gmac.com/why-gmac/tailored-resources-for-gme/business-masters-programs) - [Under-Represented Populations](https://www.gmac.com/why-gmac/tailored-resources-for-gme/under-represented-populations) - [Executive Programs](https://www.gmac.com/why-gmac/tailored-resources-for-gme/executive-programs) - [Gen Z at Business School](https://www.gmac.com/market-intelligence-and-research/gmac-research/gen-z-at-b-school) - [GMAC News >](http://www.gmac.com/why-gmac/gmac-news.aspx) - [Hot Topics](https://www.gmac.com/why-gmac/gmac-news/hot-topics) - [New & Noteworthy](https://www.gmac.com/why-gmac/gmac-news/new-and-noteworthy) - [GMAC Press Releases](https://www.gmac.com/why-gmac/gmac-news/gmac-press-releases) - [Media Toolkit](https://www.gmac.com/why-gmac/gmac-news/media-toolkit) - [GME Advocacy >](https://www.gmac.com/why-gmac/advocating-for-gme) - [GME Admissions Reporting Standards](https://www.gmac.com/why-gmac/advocating-for-gme/gme-admissions-reporting-guidelines) - [The PhD Project](https://www.gmac.com/why-gmac/advocating-for-gme/the-phd-project) - [Our Tools >](http://www.gmac.com/why-gmac/tools.aspx) - [Program Finder](https://www.gmac.com/why-gmac/tools/program-finder) - [Calendar of Events](http://www.gmac.com/why-gmac/tools/calendar-of-events.aspx) - [GradSelect](https://www.gmac.com/service/gmac-login?ReturnURL=https%3a%2f%2fgradselect.gmac.com%2f%2fworkspace%3ft%3d1) - [Member Directory](https://www.gmac.com/service/gmac-login) - [Register for the GMAT Exam](http://www.mba.com/the-gmat-exam/register.aspx?__hstc=81503688.c88efb2a64374a8087407ffa02fc4eaa.1491453740510.1491453740510.1491457312569.2&__hssc=81503688.1.1491457312569&__hsfp=1759597752) [![GMACLogo-FullColor-1](https://blog.gmac.com/hubfs/GMACLogo-FullColor-1.svg)](http://www.gmac.com/)   - [About Us](http://www.gmac.com/about-us.aspx) - [Contact Us](http://www.gmac.com/service/contact-us.aspx) - [News Center](http://www.gmac.com/newscenter) Search - Reach & Recruit Candidates - [Reach & Recruit Candidates ](https://www.gmac.com/reach-and-recruit-students) - [GMAC Connect Recruiting Solutions >](https://www.gmac.com/reach-and-recruit-students/gmac-connect) - [Market Your Program on mba.com >](https://www.gmac.com/reach-and-recruit-students/market-your-program) - [Undergrad Recruitment Toolkit >](https://www.gmac.com/reach-and-recruit-students/undergrad-recruitment-toolkit) - [Promotional Opportunities >](https://www.gmac.com/reach-and-recruit-students/promotional-opportunities) - [Prepare Candidates for the Classroom >](http://www.gmac.com/reach-and-recruit-students/prepare-candidates-for-the-exam-classroom.aspx) - The GMAT™ Exam & Other Assessments - [The GMAT™ Exam & Other Assessments](http://www.gmac.com/gmat-other-assessments.aspx) - [The GMAT Exam >](https://www.gmac.com/gmat-other-assessments/about-the-gmat-exam) - [Start Accepting GMAT Exam Scores >](http://www.gmac.com/gmat-other-assessments/start-accepting-gmat-exam-scores.aspx) - [Access and Understand GMAT Exam Scores >](http://www.gmac.com/gmat-other-assessments/accessing-gmat-exam-scores-and-reports.aspx) - [The GMAT Exam (10th) Edition >](https://www.gmac.com/gmat-other-assessments/about-the-gmat-exam) - [Validate Admission Decisions >](http://www.gmac.com/gmat-other-assessments/validate-admission-criteria.aspx) - [GMAC's Other Assessments >](https://www.gmac.com/gmat-other-assessments/about-our-other-assessments) - Market Intelligence - [Market Intelligence](http://www.gmac.com/market-intelligence-and-research.aspx) - [Assessment Data >](https://www.gmac.com/market-intelligence-and-research/assessment-data.aspx) - [GMAC Survey Series >](https://www.gmac.com/market-intelligence-and-research/market-research) - [Research Library >](https://www.gmac.com/market-intelligence-and-research/research-library.aspx) - [Stay Up-to-Date with GMAC Research >](https://www.gmac.com/market-intelligence-and-research/gmac-research.aspx) - [Regional Views >](https://www.gmac.com/market-intelligence-and-research/gmac-research-by-region) - Professional Development - [Professional Development](http://www.gmac.com/professional-development-and-careers.aspx) - [Events and Learning Opportunities >](http://www.gmac.com/professional-development-and-careers/pd-opportunities.aspx) - [Learning Library >](https://www.gmac.com/professional-development-and-careers/learning-library) - [Careers in Graduate Management Education >](http://www.gmac.com/professional-development-and-careers/careers.aspx) - [Connect with Your Colleagues & GMAC >](http://www.gmac.com/professional-development-and-careers/connect-with-colleagues.aspx) - [Volunteer Opportunities >](https://www.gmac.com/professional-development-and-careers/volunteer-opportunities-at-gmac) - The Value of GMAC - [The Value of GMAC](http://www.gmac.com/why-gmac.aspx) - [GMAC Advantage >](https://www.gmac.com/why-gmac/the-gmac-advantage) - [GME Segment-Specific Resources >](https://www.gmac.com/why-gmac/tailored-resources-for-gme) - [GMAC News >](http://www.gmac.com/why-gmac/gmac-news.aspx) - [GME Advocacy >](https://www.gmac.com/why-gmac/advocating-for-gme) - [Our Tools >](http://www.gmac.com/why-gmac/tools.aspx) - [Register for the GMAT Exam](http://www.mba.com/the-gmat-exam/register.aspx?__hstc=81503688.c88efb2a64374a8087407ffa02fc4eaa.1491453740510.1491453740510.1491457312569.2&__hssc=81503688.1.1491457312569&__hsfp=1759597752) # [GMAC Advisor](https://blog.gmac.com/gmac-advisor) ### [The Official Blog of the Graduate Management Admission Council](https://blog.gmac.com/gmac-advisor) ## [The Most Powerful & Free GMAC Research Tool You’re Probably Not Using](https://blog.gmac.com/gmac-advisor/the-most-powerful-free-gmac-research-tool-youre-probably-not-using) Posted by [Matt Hazenbush](https://blog.gmac.com/gmac-advisor/author/matt-hazenbush) on May 11, 2022 1:22:16 PM - [Tweet](https://twitter.com/share) [![](https://blog.gmac.com/hubfs/TW_GMAC%20research%20tool_blog%20image.png) ](https://blog.gmac.com/gmac-advisor/the-most-powerful-free-gmac-research-tool-youre-probably-not-using) More than ever, understanding GME industry trends is critical to staying ahead of the curve and positioning your programs for success in today’s dynamic and competitive landscape. While our recently published [GMAC Prospective Students Survey – 2022 Summary Report](https://www.gmac.com/market-intelligence-and-research/research-library/admissions-and-application-trends/2022-gmac-prospective-students-survey-summary-report) is a fantastic resource for giving you insights into the market as a whole, you likely have questions not answered in the report that are more specific to the candidate populations you target for your programs. [Read More](https://blog.gmac.com/gmac-advisor/the-most-powerful-free-gmac-research-tool-youre-probably-not-using) 0 Comments [Click here to read/write comments](https://blog.gmac.com/gmac-advisor/the-most-powerful-free-gmac-research-tool-youre-probably-not-using#comments-listing) Topics: [Prospective Students](https://blog.gmac.com/gmac-advisor/topic/prospective-students), [Research Insights](https://blog.gmac.com/gmac-advisor/topic/research-insights), [graduate business school candidate](https://blog.gmac.com/gmac-advisor/topic/graduate-business-school-candidate), [graduate business school](https://blog.gmac.com/gmac-advisor/topic/graduate-business-school), [Student Survey](https://blog.gmac.com/gmac-advisor/topic/student-survey) ## [5 Takeaways from This Year’s GMAC Prospective Students Survey](https://blog.gmac.com/gmac-advisor/5-takeaways-from-this-years-gmac-prospective-students-survey) Posted by [Matt Hazenbush](https://blog.gmac.com/gmac-advisor/author/matt-hazenbush) on Apr 26, 2022 10:13:49 AM - [Tweet](https://twitter.com/share) [![](https://blog.gmac.com/hubfs/TW_girl%20using%20laptop_grey.png) ](https://blog.gmac.com/gmac-advisor/5-takeaways-from-this-years-gmac-prospective-students-survey) How has COVID-19 changed the preferences of prospective students? That’s the question I’ve been hearing most often in my interactions with business school professionals, and that’s exactly the question we sought to answer in the [GMAC Prospective Students Survey – 2022 Summary Report](https://www.gmac.com/market-intelligence-and-research/research-library/admissions-and-application-trends/2022-gmac-prospective-students-survey-summary-report), published to GMAC.com last week. [Read More](https://blog.gmac.com/gmac-advisor/5-takeaways-from-this-years-gmac-prospective-students-survey) 0 Comments [Click here to read/write comments](https://blog.gmac.com/gmac-advisor/5-takeaways-from-this-years-gmac-prospective-students-survey#comments-listing) Topics: [Prospective Students](https://blog.gmac.com/gmac-advisor/topic/prospective-students), [Part-time MBA](https://blog.gmac.com/gmac-advisor/topic/part-time-mba), [graduate business school candidate](https://blog.gmac.com/gmac-advisor/topic/graduate-business-school-candidate), [graduate business school](https://blog.gmac.com/gmac-advisor/topic/graduate-business-school), [business school](https://blog.gmac.com/gmac-advisor/topic/business-school), [Full-time MBA](https://blog.gmac.com/gmac-advisor/topic/full-time-mba), [graduate management education](https://blog.gmac.com/gmac-advisor/topic/graduate-management-education), [Student Survey](https://blog.gmac.com/gmac-advisor/topic/student-survey), [GME](https://blog.gmac.com/gmac-advisor/topic/gme) ## [How Prospective Students Perceive the Value of Admissions Tests](https://blog.gmac.com/gmac-advisor/how-prospective-students-perceive-the-value-of-admissions-tests) Posted by [Rahul Choudaha](https://blog.gmac.com/gmac-advisor/author/rahul-choudaha) on May 17, 2021 8:00:00 AM - [Tweet](https://twitter.com/share) [![](https://blog.gmac.com/hubfs/2021_Connections_Apr_SubfeatureImage_540x255_A.jpg) ](https://blog.gmac.com/gmac-advisor/how-prospective-students-perceive-the-value-of-admissions-tests) A new GMAC survey snapshot of nearly 1,800 respondents shows that more than half of prospective students believe that admissions exams improve reliability, fairness, and transparency in evaluating graduate business school candidates. The data collected through mba.com Prospective Students Survey also highlights the diversity of candidates as their perceptions vary by region of citizenship and by preferred study destination (domestic or international). This data addresses questions raised by schools in the Information Needs Survey released earlier this year. It also provides insights to inform schools as they shape their global recruitment strategy. [Read More](https://blog.gmac.com/gmac-advisor/how-prospective-students-perceive-the-value-of-admissions-tests) 0 Comments [Click here to read/write comments](https://blog.gmac.com/gmac-advisor/how-prospective-students-perceive-the-value-of-admissions-tests#comments-listing) Topics: [Prospective Students](https://blog.gmac.com/gmac-advisor/topic/prospective-students), [Research Insights](https://blog.gmac.com/gmac-advisor/topic/research-insights) ## [Virtual Events: How to Elevate Your Business School Brand](https://blog.gmac.com/gmac-advisor/virtual-events-how-to-elevate-your-business-school-brand) Posted by [Simon Lovick](https://blog.gmac.com/gmac-advisor/author/simon-lovick) on May 12, 2021 11:45:10 AM - [Tweet](https://twitter.com/share) [![](https://blog.gmac.com/hubfs/2021_Connections_Apr_SubfeatureImage_540x255_B.jpg) ](https://blog.gmac.com/gmac-advisor/virtual-events-how-to-elevate-your-business-school-brand) With applications on the rise this past year, business schools should not lose sight of keeping their brand top of mind with potential candidates. [Read More](https://blog.gmac.com/gmac-advisor/virtual-events-how-to-elevate-your-business-school-brand) 0 Comments [Click here to read/write comments](https://blog.gmac.com/gmac-advisor/virtual-events-how-to-elevate-your-business-school-brand#comments-listing) Topics: [Recruitment & Marketing](https://blog.gmac.com/gmac-advisor/topic/recruitment-marketing), [Prospective Students](https://blog.gmac.com/gmac-advisor/topic/prospective-students) ## [UK Business Schools Remain Attractive to Prospective International Students](https://blog.gmac.com/gmac-advisor/uk-business-schools-remain-attractive-to-prospective-international-students) Posted by [Rahul Choudaha](https://blog.gmac.com/gmac-advisor/author/rahul-choudaha) on May 3, 2021 2:31:42 PM - [Tweet](https://twitter.com/share) [![](https://blog.gmac.com/hubfs/2021_Connections_Jan_SubfeatureImage_540x255_C.jpg) ](https://blog.gmac.com/gmac-advisor/uk-business-schools-remain-attractive-to-prospective-international-students) International students comprise nearly two in three students enrolled in master’s level business programs at British business schools. As a result, Brexit uncertainties coupled with COVID-19 travel restrictions have been particularly severe for many business schools in the UK as international student mobility faced more disruption. Yet, data shows that demand for pursuing graduate business programs in the UK remains strong among international candidates. [Read More](https://blog.gmac.com/gmac-advisor/uk-business-schools-remain-attractive-to-prospective-international-students) 0 Comments [Click here to read/write comments](https://blog.gmac.com/gmac-advisor/uk-business-schools-remain-attractive-to-prospective-international-students#comments-listing) Topics: [Prospective Students](https://blog.gmac.com/gmac-advisor/topic/prospective-students), [Application Trends](https://blog.gmac.com/gmac-advisor/topic/application-trends), [Research Insights](https://blog.gmac.com/gmac-advisor/topic/research-insights) ## [Demand for Graduate Management Education Accelerates in 2021](https://blog.gmac.com/gmac-advisor/demand-for-graduate-management-education-accelerates-in-2021) Posted by [Rahul Choudaha](https://blog.gmac.com/gmac-advisor/author/rahul-choudaha) on Mar 30, 2021 8:00:00 AM - [Tweet](https://twitter.com/share) A new GMAC research report based on the data collected through [mba.com Prospective Students Survey](https://www.gmac.com/market-intelligence-and-research/market-research/mbacom-prospective-students-survey.aspx) provides insights into the diverse choices and preferences of prospective students planning to pursue graduate management education (GME) in 2021. The findings suggest that demand for GME continues to accelerate as the concerns about the impact of COVID-19 wane. The report identifies at least three notable growth drivers for GME related to employability, flexibility, and regional mobility. [Read More](https://blog.gmac.com/gmac-advisor/demand-for-graduate-management-education-accelerates-in-2021) 0 Comments [Click here to read/write comments](https://blog.gmac.com/gmac-advisor/demand-for-graduate-management-education-accelerates-in-2021#comments-listing) Topics: [Prospective Students](https://blog.gmac.com/gmac-advisor/topic/prospective-students), [Research Insights](https://blog.gmac.com/gmac-advisor/topic/research-insights), [Women](https://blog.gmac.com/gmac-advisor/topic/women) ## [New Report Examines Candidate Choices in an Increasingly Complex and Global GME Marketplace](https://blog.gmac.com/gmac-advisor/new-report-examines-candidate-choices-in-an-increasingly-complex-and-global-gme-marketplace) Posted by [GMAC Research](https://blog.gmac.com/gmac-advisor/author/gmac-research) on Apr 24, 2019 11:15:00 AM - [Tweet](https://twitter.com/share) [![](https://blog.gmac.com/hubfs/GMAC%20Advisor_IMAGE%2020_June2018.jpg) ](https://blog.gmac.com/gmac-advisor/new-report-examines-candidate-choices-in-an-increasingly-complex-and-global-gme-marketplace) Ten years of data from the mba.com Prospective Students Survey reveal insights and trends on candidate decision making. [Read More](https://blog.gmac.com/gmac-advisor/new-report-examines-candidate-choices-in-an-increasingly-complex-and-global-gme-marketplace) 3 Comments [Click here to read/write comments](https://blog.gmac.com/gmac-advisor/new-report-examines-candidate-choices-in-an-increasingly-complex-and-global-gme-marketplace#comments-listing) Topics: [Prospective Students](https://blog.gmac.com/gmac-advisor/topic/prospective-students), [Research Insights](https://blog.gmac.com/gmac-advisor/topic/research-insights) ## [How the Mix of GME Candidates’ Career Expectations Has Shifted Over Time](https://blog.gmac.com/gmac-advisor/how-the-mix-of-gme-candidates-career-expectations-has-shifted-over-time) Posted by [GMAC Research](https://blog.gmac.com/gmac-advisor/author/gmac-research) on Jun 15, 2018 11:44:53 AM - [Tweet](https://twitter.com/share) [![](https://blog.gmac.com/hubfs/GMAC%20Advisor_IMAGE%2015_February%202018-1.jpg) ](https://blog.gmac.com/gmac-advisor/how-the-mix-of-gme-candidates-career-expectations-has-shifted-over-time) A new survey report details shifts in candidate career goals based on the findings of the 2018 mba.com Prospective Students Survey. [Read More](https://blog.gmac.com/gmac-advisor/how-the-mix-of-gme-candidates-career-expectations-has-shifted-over-time) 0 Comments [Click here to read/write comments](https://blog.gmac.com/gmac-advisor/how-the-mix-of-gme-candidates-career-expectations-has-shifted-over-time#comments-listing) Topics: [Prospective Students](https://blog.gmac.com/gmac-advisor/topic/prospective-students), [Research Insights](https://blog.gmac.com/gmac-advisor/topic/research-insights) ## [GMAC Research Chart of the Month: Candidate Decision-Making Timeline](https://blog.gmac.com/gmac-advisor/gmac-research-chart-of-the-month-candidate-decision-making-timeline) Posted by [GMAC Research](https://blog.gmac.com/gmac-advisor/author/gmac-research) on Jun 5, 2018 11:00:00 AM - [Tweet](https://twitter.com/share) [![](https://blog.gmac.com/hubfs/GMAC%20Advisor_IMAGE%2013_February%202018-1.jpg) ](https://blog.gmac.com/gmac-advisor/gmac-research-chart-of-the-month-candidate-decision-making-timeline) Understanding when the average candidate makes major business school decisions can help optimize the timing of your messaging. [Read More](https://blog.gmac.com/gmac-advisor/gmac-research-chart-of-the-month-candidate-decision-making-timeline) 1 Comment [Click here to read/write comments](https://blog.gmac.com/gmac-advisor/gmac-research-chart-of-the-month-candidate-decision-making-timeline#comments-listing) Topics: [Prospective Students](https://blog.gmac.com/gmac-advisor/topic/prospective-students), [Research Insights](https://blog.gmac.com/gmac-advisor/topic/research-insights) ## [Demand for MBA and Business Master’s Programs](https://blog.gmac.com/gmac-advisor/demand-for-mba-and-business-masters-programs) Posted by [GMAC Research](https://blog.gmac.com/gmac-advisor/author/gmac-research) on May 15, 2018 11:00:00 AM - [Tweet](https://twitter.com/share) [![](https://www.gmac.com/~/media/Images/gmac/WhyGMAC/GMNews/2017/june/2017_gmnews_june_articleheader_executiveassessment_470x225.jpg) ](https://blog.gmac.com/gmac-advisor/demand-for-mba-and-business-masters-programs) A new research report explores prospective students’ preferences for program types, structures, and curriculums based on the 2018 mba.com Prospective Students Survey. [Read More](https://blog.gmac.com/gmac-advisor/demand-for-mba-and-business-masters-programs) 0 Comments [Click here to read/write comments](https://blog.gmac.com/gmac-advisor/demand-for-mba-and-business-masters-programs#comments-listing) Topics: [Prospective Students](https://blog.gmac.com/gmac-advisor/topic/prospective-students), [Research Insights](https://blog.gmac.com/gmac-advisor/topic/research-insights) [Previous](https://blog.gmac.com/gmac-advisor/topic/prospective-students/page/1) [All posts](https://blog.gmac.com/gmac-advisor/all) ### Subscribe to Email Updates ### Recent Posts ### Contribute to the GMAC Advisor Blog ### Posts by Topic - [Research Insights (134)](https://blog.gmac.com/gmac-advisor/topic/research-insights) - [Recruitment & Marketing (78)](https://blog.gmac.com/gmac-advisor/topic/recruitment-marketing) - [MBA (54)](https://blog.gmac.com/gmac-advisor/topic/mba) - [graduate management education (47)](https://blog.gmac.com/gmac-advisor/topic/graduate-management-education) - [GME (43)](https://blog.gmac.com/gmac-advisor/topic/gme) - [candidate insights (43)](https://blog.gmac.com/gmac-advisor/topic/candidate-insights) - [candidate research (42)](https://blog.gmac.com/gmac-advisor/topic/candidate-research) - [graduate business school (37)](https://blog.gmac.com/gmac-advisor/topic/graduate-business-school) - [graduate business school candidate (34)](https://blog.gmac.com/gmac-advisor/topic/graduate-business-school-candidate) - [business school (32)](https://blog.gmac.com/gmac-advisor/topic/business-school) - [survey (29)](https://blog.gmac.com/gmac-advisor/topic/survey) - [research report (26)](https://blog.gmac.com/gmac-advisor/topic/research-report) - [Viewpoints (24)](https://blog.gmac.com/gmac-advisor/topic/viewpoints) - [Application Trends (21)](https://blog.gmac.com/gmac-advisor/topic/application-trends) - [Prospective Students (20)](https://blog.gmac.com/gmac-advisor/topic/prospective-students) - [GMAC Assessments (19)](https://blog.gmac.com/gmac-advisor/topic/gmac-assessments) - [MBA Program (18)](https://blog.gmac.com/gmac-advisor/topic/mba-program) - [Employment Outlook (17)](https://blog.gmac.com/gmac-advisor/topic/employment-outlook) - [GMAC News (16)](https://blog.gmac.com/gmac-advisor/topic/gmac-news) - [GMAC Events (11)](https://blog.gmac.com/gmac-advisor/topic/gmac-events) - [Student Survey (11)](https://blog.gmac.com/gmac-advisor/topic/student-survey) - [Women (10)](https://blog.gmac.com/gmac-advisor/topic/women) - [business school admissions (9)](https://blog.gmac.com/gmac-advisor/topic/business-school-admissions) - [recruiting (9)](https://blog.gmac.com/gmac-advisor/topic/recruiting) - [MBA candidate (8)](https://blog.gmac.com/gmac-advisor/topic/mba-candidate) - [diversity (8)](https://blog.gmac.com/gmac-advisor/topic/diversity) - [pandemic (8)](https://blog.gmac.com/gmac-advisor/topic/pandemic) - [Executive Assessment (7)](https://blog.gmac.com/gmac-advisor/topic/executive-assessment) - [GMASS (7)](https://blog.gmac.com/gmac-advisor/topic/gmass) - [MBA admissions (7)](https://blog.gmac.com/gmac-advisor/topic/mba-admissions) - [graduate school (7)](https://blog.gmac.com/gmac-advisor/topic/graduate-school) - [research library (7)](https://blog.gmac.com/gmac-advisor/topic/research-library) - [Business school application (6)](https://blog.gmac.com/gmac-advisor/topic/business-school-application) - [COVID-19 (6)](https://blog.gmac.com/gmac-advisor/topic/covid-19) - [alumni (6)](https://blog.gmac.com/gmac-advisor/topic/alumni) - [Chart of the Month (5)](https://blog.gmac.com/gmac-advisor/topic/chart-of-the-month) - [events (5)](https://blog.gmac.com/gmac-advisor/topic/events) - [Women in Business (4)](https://blog.gmac.com/gmac-advisor/topic/women-in-business) - [admissions (4)](https://blog.gmac.com/gmac-advisor/topic/admissions) - [graduate business school test (4)](https://blog.gmac.com/gmac-advisor/topic/graduate-business-school-test) - [research brief (4)](https://blog.gmac.com/gmac-advisor/topic/research-brief) - [B-School Outcomes (3)](https://blog.gmac.com/gmac-advisor/topic/b-school-outcomes) - [GMAT exam (3)](https://blog.gmac.com/gmac-advisor/topic/gmat-exam) - [Graduate Management Admission Council (3)](https://blog.gmac.com/gmac-advisor/topic/graduate-management-admission-council) - [MBA Tour (3)](https://blog.gmac.com/gmac-advisor/topic/mba-tour) - [Make it Happen (3)](https://blog.gmac.com/gmac-advisor/topic/make-it-happen) - [marketing (3)](https://blog.gmac.com/gmac-advisor/topic/marketing) - [standardized testing (3)](https://blog.gmac.com/gmac-advisor/topic/standardized-testing) - [test scores (3)](https://blog.gmac.com/gmac-advisor/topic/test-scores) - [webinar (3)](https://blog.gmac.com/gmac-advisor/topic/webinar) - [COVID (2)](https://blog.gmac.com/gmac-advisor/topic/covid) - [Data Analytics (2)](https://blog.gmac.com/gmac-advisor/topic/data-analytics) - [Financing (2)](https://blog.gmac.com/gmac-advisor/topic/financing) - [Full-time MBA (2)](https://blog.gmac.com/gmac-advisor/topic/full-time-mba) - [GMAC GradSelect (2)](https://blog.gmac.com/gmac-advisor/topic/gmac-gradselect) - [Gen Z (2)](https://blog.gmac.com/gmac-advisor/topic/gen-z) - [Process Tips & Best Practices (2)](https://blog.gmac.com/gmac-advisor/topic/process-tips-best-practices) - [STEM (2)](https://blog.gmac.com/gmac-advisor/topic/stem) - [blog (2)](https://blog.gmac.com/gmac-advisor/topic/blog) - [blog post (2)](https://blog.gmac.com/gmac-advisor/topic/blog-post) - [college admissions (2)](https://blog.gmac.com/gmac-advisor/topic/college-admissions) - [corporate recruiters (2)](https://blog.gmac.com/gmac-advisor/topic/corporate-recruiters) - [digital content (2)](https://blog.gmac.com/gmac-advisor/topic/digital-content) - [education (2)](https://blog.gmac.com/gmac-advisor/topic/education) - [graduate business school assessment (2)](https://blog.gmac.com/gmac-advisor/topic/graduate-business-school-assessment) - [graduate business school exam (2)](https://blog.gmac.com/gmac-advisor/topic/graduate-business-school-exam) - [infographic (2)](https://blog.gmac.com/gmac-advisor/topic/infographic) - [online mba (2)](https://blog.gmac.com/gmac-advisor/topic/online-mba) - [test (2)](https://blog.gmac.com/gmac-advisor/topic/test) - [Curriculum & Delivery (1)](https://blog.gmac.com/gmac-advisor/topic/curriculum-delivery) - [Data Privacy (1)](https://blog.gmac.com/gmac-advisor/topic/data-privacy) - [Data-Driven (1)](https://blog.gmac.com/gmac-advisor/topic/data-driven) - [Disability Inclusion (1)](https://blog.gmac.com/gmac-advisor/topic/disability-inclusion) - [GMAC Tour (1)](https://blog.gmac.com/gmac-advisor/topic/gmac-tour) - [GMAT (1)](https://blog.gmac.com/gmac-advisor/topic/gmat) - [GMAT News (1)](https://blog.gmac.com/gmac-advisor/topic/gmat-news) - [Grad school consideration (1)](https://blog.gmac.com/gmac-advisor/topic/grad-school-consideration) - [Inclusion (1)](https://blog.gmac.com/gmac-advisor/topic/inclusion) - [MBA ranking (1)](https://blog.gmac.com/gmac-advisor/topic/mba-ranking) - [MSTEM (1)](https://blog.gmac.com/gmac-advisor/topic/mstem) - [Part-time MBA (1)](https://blog.gmac.com/gmac-advisor/topic/part-time-mba) - [STEM MBA (1)](https://blog.gmac.com/gmac-advisor/topic/stem-mba) - [TikTok (1)](https://blog.gmac.com/gmac-advisor/topic/tiktok) - [Training Materials (1)](https://blog.gmac.com/gmac-advisor/topic/training-materials) - [User Data (1)](https://blog.gmac.com/gmac-advisor/topic/user-data) - [User Privacy (1)](https://blog.gmac.com/gmac-advisor/topic/user-privacy) - [admissions test (1)](https://blog.gmac.com/gmac-advisor/topic/admissions-test) - [advertising (1)](https://blog.gmac.com/gmac-advisor/topic/advertising) - [business management (1)](https://blog.gmac.com/gmac-advisor/topic/business-management) - [career (1)](https://blog.gmac.com/gmac-advisor/topic/career) - [cheating (1)](https://blog.gmac.com/gmac-advisor/topic/cheating) - [coronavirus (1)](https://blog.gmac.com/gmac-advisor/topic/coronavirus) - [deans summary (1)](https://blog.gmac.com/gmac-advisor/topic/deans-summary) - [edtech (1)](https://blog.gmac.com/gmac-advisor/topic/edtech) - [email marketing (1)](https://blog.gmac.com/gmac-advisor/topic/email-marketing) - [executive business program evaluation (1)](https://blog.gmac.com/gmac-advisor/topic/executive-business-program-evaluation) - [executive mba admissions (1)](https://blog.gmac.com/gmac-advisor/topic/executive-mba-admissions) - [graduate business school requirements (1)](https://blog.gmac.com/gmac-advisor/topic/graduate-business-school-requirements) - [higher education (1)](https://blog.gmac.com/gmac-advisor/topic/higher-education) - [hybrid MBA (1)](https://blog.gmac.com/gmac-advisor/topic/hybrid-mba) - [hybrid learning (1)](https://blog.gmac.com/gmac-advisor/topic/hybrid-learning) - [hybrid program (1)](https://blog.gmac.com/gmac-advisor/topic/hybrid-program) - [leadership (1)](https://blog.gmac.com/gmac-advisor/topic/leadership) - [mba skill test (1)](https://blog.gmac.com/gmac-advisor/topic/mba-skill-test) - [part-time MBA program (1)](https://blog.gmac.com/gmac-advisor/topic/part-time-mba-program) - [scholarship (1)](https://blog.gmac.com/gmac-advisor/topic/scholarship) - [social media (1)](https://blog.gmac.com/gmac-advisor/topic/social-media) - [testing (1)](https://blog.gmac.com/gmac-advisor/topic/testing) - [workforce (1)](https://blog.gmac.com/gmac-advisor/topic/workforce) [see all](https://blog.gmac.com/gmac-advisor/topic/prospective-students/page/2#) ### Recent GME Jobs ©2025-2026, Graduate Management Admission Council™ (GMAC™). - [® & ©](http://www.gmac.com/about-us/trademarks-and-copyrights.aspx) - [Terms of Use](http://www.gmac.com/about-us/terms-of-use.aspx) - [Privacy Statement](http://www.gmac.com/about-us/privacy-statement.aspx)