Matthew Kefford

Matt Kefford is a senior writer and masters content lead at BusinessBecause. He has also written for GMAC and news organizations including The Sunday Times.

Recent Posts

GMASS Insights: 6 Things you Need to Know in 2022

Posted by Matthew Kefford on Jun 14, 2022 11:45:00 AM

With more than 540,000 candidates worldwide, GMASS is an essential tool for connecting your business school with prospective GME students. But how can you best engage potential candidates? How can you find those who will be the right fit? Ultimately, what can you do to get the most out of GMASS for your school?

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Topics: Recruitment & Marketing, GMASS, Prospective Students, graduate business school candidate, graduate business school, business school, recruiting, webinar

5 Ways to Evolve Your Marketing Mix in 2021 - You Don’t Want to Miss

Posted by Matthew Kefford on Mar 10, 2021 11:00:00 AM

The coronavirus pandemic has forced fundamental change for business schools as learning has moved online, and mobility among candidates, particularly internationally, has shrunk. It has also seen budgets squeezed and resources stretched, with headcounts among marketing and admissions teams falling.

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Topics: Recruitment & Marketing