Shannon Cook

Shannon Cook is a writer for BusinessBecause and GMAC Media. She is responsible for writing and managing sponsored and non-sponsored editorial content relating to the business school journey as well as covering the latest business news trends. She also heads up the video series, building brand awareness of BusinessBecause across social media channels and the website. Shannon earned a B.A. in English Literature with Legal Studies from the University of Sussex and an M.A. in International Journalism from the University of Leeds.

Recent Posts

How Business Schools Can Maximize the ROI of GMAC’s GradSelect

Posted by Shannon Cook on Dec 7, 2023 9:00:00 AM

Creating meaningful connections with prospective candidates this recruitment season starts with having the right data at your fingertips. GradSelect is a 560k-strong database of qualified global candidates who are serious about pursuing graduate management education.

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Topics: MBA Program, graduate management education, GME, MBA, candidate insights, GMAC GradSelect

Five Tips to Create A Winning Email Marketing Strategy

Posted by Shannon Cook on May 23, 2023 11:08:02 AM

The value of making those all-important first connections with prospective business school students should never be understated. Email marketing continues to be an efficient means of creating and strengthening these digital connections—but what makes a winning email marketing strategy?

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Topics: Recruitment & Marketing, graduate business school candidate, graduate business school, graduate management education, webinar, graduate school, Gen Z, digital content, email marketing

Four Ways to Attract Women to Management Degrees

Posted by Shannon Cook on Mar 23, 2022 11:31:29 AM

55% of full-time MBA programs reported an increase in female applicants in 2021. However, there’s still much more to be done to increase gender parity at business school. It’s up to recruitment teams to engage with women at the early stages of the candidate pipeline and take time to understand women’s motivations for joining business school.

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Topics: Recruitment & Marketing, Women, graduate business school candidate, graduate business school, business school, Women in Business

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