Shannon Cook

Shannon Cook is a writer for BusinessBecause and GMAC Media. She is responsible for writing and managing sponsored and non-sponsored editorial content relating to the business school journey as well as covering the latest business news trends. She also heads up the video series, building brand awareness of BusinessBecause across social media channels and the website. Shannon earned a B.A. in English Literature with Legal Studies from the University of Sussex and an M.A. in International Journalism from the University of Leeds.

Recent Posts

Four Ways to Attract Women to Management Degrees

Posted by Shannon Cook on Mar 23, 2022 11:31:29 AM

55% of full-time MBA programs reported an increase in female applicants in 2021. However, there’s still much more to be done to increase gender parity at business school. It’s up to recruitment teams to engage with women at the early stages of the candidate pipeline and take time to understand women’s motivations for joining business school.

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Topics: Recruitment & Marketing, Women, graduate business school candidate, graduate business school, business school, Women in Business