---
title: "GMASS Webinar Recording: Learn to Build a Successful Multi-Channel Campaign"
description: On February 28,  UT Austin McCombs School of Business and BarkleyREI shared how they built a successful multi-channel campaign, from start to finish. Get the recording and slides from the webinar now.
image: https://blog.gmac.com/hubfs/GMAC%20Advisor_IMAGE%209_February%202018.jpg
---

Search

[![GMACLogo-FullColor-1](https://blog.gmac.com/hubfs/GMACLogo-FullColor-1.svg)](http://www.gmac.com/)

 

[![GMACLogo-FullColor-1](https://blog.gmac.com/hubfs/GMACLogo-FullColor-1.svg)](http://www.gmac.com/)

 

Search

# [GMAC Advisor](https://blog.gmac.com/gmac-advisor)

### The Official Blog of the Graduate Management Admission Council

# GMASS Webinar Recording: Learn to Build a Successful Multi-Channel Campaign

Posted by [GMASS](https://blog.gmac.com/gmac-advisor/author/gmass)   
Helping schools recruit the right mix of candidates for their programs

Posted on Mar 15, 2018 11:30:00 AM

![](https://blog.gmac.com/hubfs/gmass_logo_270x200.jpg)

- [Tweet](https://twitter.com/share)

![GMAC Advisor_IMAGE 9_February 2018](https://blog.gmac.com/hs-fs/hubfs/GMAC%20Advisor_IMAGE%209_February%202018.jpg?width=636&height=304&name=GMAC%20Advisor_IMAGE%209_February%202018.jpg)On February 28,  UT Austin McCombs School of Business and BarkleyREI shared how they built a successful multi-channel campaign, from start to finish. [Get the recording and slides](https://www.gmac.com/professional-development-and-careers/pd-opportunities/event-archive/webinar-archive/gmass-multi-channel-marketing-webinar) from the webinar now. 

The presenters provided in-depth information and illustrative examples of the steps they took to create marketing campaigns using GMASS names. Surveyed attendees found the case studies to be informative and actionable.

GMAC members and representatives from schools that accept the GMAT exam now have another opportunity to learn how UT Austin McCombs School of Business and BarkleyREI leveraged GMASS leads in their digital marketing strategies, social media, as well as measured and defined ROI.

 Topics: [Recruitment & Marketing](https://blog.gmac.com/gmac-advisor/topic/recruitment-marketing), [GMASS](https://blog.gmac.com/gmac-advisor/topic/gmass)

### Recommended Posts for You:

[![2018_GMACAdvisorBlog_Mar_AnnualConferenceAd_800x200.png](https://blog.gmac.com/hs-fs/hubfs/2018_GMACAdvisorBlog_Mar_AnnualConferenceAd_800x200.png?width=800&name=2018_GMACAdvisorBlog_Mar_AnnualConferenceAd_800x200.png "2018_GMACAdvisorBlog_Mar_AnnualConferenceAd_800x200.png")](http://www.cvent.com/events/annual-conference-2018/event-summary-5cbcb8c199874870897bee28fa4a7533.aspx?utm_campaign=global%7Call%7Cawareness%7CAnnual_conference_2018&utm_source=gmac_advisor&utm_medium=ad)

### Subscribe to Email Updates

### Recent GME Jobs

### Recent Posts

### Posts by Topic

- [Research Insights (132)](https://blog.gmac.com/gmac-advisor/topic/research-insights)
- [Recruitment & Marketing (76)](https://blog.gmac.com/gmac-advisor/topic/recruitment-marketing)
- [MBA (52)](https://blog.gmac.com/gmac-advisor/topic/mba)
- [graduate management education (45)](https://blog.gmac.com/gmac-advisor/topic/graduate-management-education)
- [GME (41)](https://blog.gmac.com/gmac-advisor/topic/gme)
- [candidate insights (41)](https://blog.gmac.com/gmac-advisor/topic/candidate-insights)
- [candidate research (40)](https://blog.gmac.com/gmac-advisor/topic/candidate-research)
- [graduate business school (37)](https://blog.gmac.com/gmac-advisor/topic/graduate-business-school)
- [graduate business school candidate (34)](https://blog.gmac.com/gmac-advisor/topic/graduate-business-school-candidate)
- [business school (32)](https://blog.gmac.com/gmac-advisor/topic/business-school)
- [survey (28)](https://blog.gmac.com/gmac-advisor/topic/survey)
- [research report (25)](https://blog.gmac.com/gmac-advisor/topic/research-report)
- [Viewpoints (24)](https://blog.gmac.com/gmac-advisor/topic/viewpoints)
- [Application Trends (21)](https://blog.gmac.com/gmac-advisor/topic/application-trends)
- [Prospective Students (20)](https://blog.gmac.com/gmac-advisor/topic/prospective-students)
- [GMAC Assessments (19)](https://blog.gmac.com/gmac-advisor/topic/gmac-assessments)
- [MBA Program (18)](https://blog.gmac.com/gmac-advisor/topic/mba-program)
- [Employment Outlook (17)](https://blog.gmac.com/gmac-advisor/topic/employment-outlook)
- [GMAC News (16)](https://blog.gmac.com/gmac-advisor/topic/gmac-news)
- [GMAC Events (11)](https://blog.gmac.com/gmac-advisor/topic/gmac-events)
- [Student Survey (11)](https://blog.gmac.com/gmac-advisor/topic/student-survey)
- [Women (10)](https://blog.gmac.com/gmac-advisor/topic/women)
- [business school admissions (9)](https://blog.gmac.com/gmac-advisor/topic/business-school-admissions)
- [recruiting (9)](https://blog.gmac.com/gmac-advisor/topic/recruiting)
- [MBA candidate (8)](https://blog.gmac.com/gmac-advisor/topic/mba-candidate)
- [diversity (8)](https://blog.gmac.com/gmac-advisor/topic/diversity)
- [pandemic (8)](https://blog.gmac.com/gmac-advisor/topic/pandemic)
- [Executive Assessment (7)](https://blog.gmac.com/gmac-advisor/topic/executive-assessment)
- [GMASS (7)](https://blog.gmac.com/gmac-advisor/topic/gmass)
- [MBA admissions (7)](https://blog.gmac.com/gmac-advisor/topic/mba-admissions)
- [graduate school (7)](https://blog.gmac.com/gmac-advisor/topic/graduate-school)
- [research library (7)](https://blog.gmac.com/gmac-advisor/topic/research-library)
- [Business school application (6)](https://blog.gmac.com/gmac-advisor/topic/business-school-application)
- [COVID-19 (6)](https://blog.gmac.com/gmac-advisor/topic/covid-19)
- [alumni (6)](https://blog.gmac.com/gmac-advisor/topic/alumni)
- [Chart of the Month (5)](https://blog.gmac.com/gmac-advisor/topic/chart-of-the-month)
- [events (5)](https://blog.gmac.com/gmac-advisor/topic/events)
- [Women in Business (4)](https://blog.gmac.com/gmac-advisor/topic/women-in-business)
- [admissions (4)](https://blog.gmac.com/gmac-advisor/topic/admissions)
- [graduate business school test (4)](https://blog.gmac.com/gmac-advisor/topic/graduate-business-school-test)
- [research brief (4)](https://blog.gmac.com/gmac-advisor/topic/research-brief)
- [B-School Outcomes (3)](https://blog.gmac.com/gmac-advisor/topic/b-school-outcomes)
- [GMAT exam (3)](https://blog.gmac.com/gmac-advisor/topic/gmat-exam)
- [Graduate Management Admission Council (3)](https://blog.gmac.com/gmac-advisor/topic/graduate-management-admission-council)
- [MBA Tour (3)](https://blog.gmac.com/gmac-advisor/topic/mba-tour)
- [Make it Happen (3)](https://blog.gmac.com/gmac-advisor/topic/make-it-happen)
- [marketing (3)](https://blog.gmac.com/gmac-advisor/topic/marketing)
- [standardized testing (3)](https://blog.gmac.com/gmac-advisor/topic/standardized-testing)
- [test scores (3)](https://blog.gmac.com/gmac-advisor/topic/test-scores)
- [webinar (3)](https://blog.gmac.com/gmac-advisor/topic/webinar)
- [COVID (2)](https://blog.gmac.com/gmac-advisor/topic/covid)
- [Data Analytics (2)](https://blog.gmac.com/gmac-advisor/topic/data-analytics)
- [Financing (2)](https://blog.gmac.com/gmac-advisor/topic/financing)
- [Full-time MBA (2)](https://blog.gmac.com/gmac-advisor/topic/full-time-mba)
- [GMAC GradSelect (2)](https://blog.gmac.com/gmac-advisor/topic/gmac-gradselect)
- [Gen Z (2)](https://blog.gmac.com/gmac-advisor/topic/gen-z)
- [Process Tips & Best Practices (2)](https://blog.gmac.com/gmac-advisor/topic/process-tips-best-practices)
- [STEM (2)](https://blog.gmac.com/gmac-advisor/topic/stem)
- [blog (2)](https://blog.gmac.com/gmac-advisor/topic/blog)
- [blog post (2)](https://blog.gmac.com/gmac-advisor/topic/blog-post)
- [college admissions (2)](https://blog.gmac.com/gmac-advisor/topic/college-admissions)
- [corporate recruiters (2)](https://blog.gmac.com/gmac-advisor/topic/corporate-recruiters)
- [digital content (2)](https://blog.gmac.com/gmac-advisor/topic/digital-content)
- [education (2)](https://blog.gmac.com/gmac-advisor/topic/education)
- [graduate business school assessment (2)](https://blog.gmac.com/gmac-advisor/topic/graduate-business-school-assessment)
- [graduate business school exam (2)](https://blog.gmac.com/gmac-advisor/topic/graduate-business-school-exam)
- [infographic (2)](https://blog.gmac.com/gmac-advisor/topic/infographic)
- [online mba (2)](https://blog.gmac.com/gmac-advisor/topic/online-mba)
- [test (2)](https://blog.gmac.com/gmac-advisor/topic/test)
- [Curriculum & Delivery (1)](https://blog.gmac.com/gmac-advisor/topic/curriculum-delivery)
- [Data Privacy (1)](https://blog.gmac.com/gmac-advisor/topic/data-privacy)
- [Data-Driven (1)](https://blog.gmac.com/gmac-advisor/topic/data-driven)
- [Disability Inclusion (1)](https://blog.gmac.com/gmac-advisor/topic/disability-inclusion)
- [GMAC Tour (1)](https://blog.gmac.com/gmac-advisor/topic/gmac-tour)
- [GMAT (1)](https://blog.gmac.com/gmac-advisor/topic/gmat)
- [GMAT News (1)](https://blog.gmac.com/gmac-advisor/topic/gmat-news)
- [Grad school consideration (1)](https://blog.gmac.com/gmac-advisor/topic/grad-school-consideration)
- [Inclusion (1)](https://blog.gmac.com/gmac-advisor/topic/inclusion)
- [MBA ranking (1)](https://blog.gmac.com/gmac-advisor/topic/mba-ranking)
- [MSTEM (1)](https://blog.gmac.com/gmac-advisor/topic/mstem)
- [Part-time MBA (1)](https://blog.gmac.com/gmac-advisor/topic/part-time-mba)
- [STEM MBA (1)](https://blog.gmac.com/gmac-advisor/topic/stem-mba)
- [TikTok (1)](https://blog.gmac.com/gmac-advisor/topic/tiktok)
- [Training Materials (1)](https://blog.gmac.com/gmac-advisor/topic/training-materials)
- [User Data (1)](https://blog.gmac.com/gmac-advisor/topic/user-data)
- [User Privacy (1)](https://blog.gmac.com/gmac-advisor/topic/user-privacy)
- [admissions test (1)](https://blog.gmac.com/gmac-advisor/topic/admissions-test)
- [advertising (1)](https://blog.gmac.com/gmac-advisor/topic/advertising)
- [business management (1)](https://blog.gmac.com/gmac-advisor/topic/business-management)
- [career (1)](https://blog.gmac.com/gmac-advisor/topic/career)
- [cheating (1)](https://blog.gmac.com/gmac-advisor/topic/cheating)
- [coronavirus (1)](https://blog.gmac.com/gmac-advisor/topic/coronavirus)
- [deans summary (1)](https://blog.gmac.com/gmac-advisor/topic/deans-summary)
- [edtech (1)](https://blog.gmac.com/gmac-advisor/topic/edtech)
- [email marketing (1)](https://blog.gmac.com/gmac-advisor/topic/email-marketing)
- [executive business program evaluation (1)](https://blog.gmac.com/gmac-advisor/topic/executive-business-program-evaluation)
- [executive mba admissions (1)](https://blog.gmac.com/gmac-advisor/topic/executive-mba-admissions)
- [graduate business school requirements (1)](https://blog.gmac.com/gmac-advisor/topic/graduate-business-school-requirements)
- [higher education (1)](https://blog.gmac.com/gmac-advisor/topic/higher-education)
- [hybrid MBA (1)](https://blog.gmac.com/gmac-advisor/topic/hybrid-mba)
- [hybrid learning (1)](https://blog.gmac.com/gmac-advisor/topic/hybrid-learning)
- [hybrid program (1)](https://blog.gmac.com/gmac-advisor/topic/hybrid-program)
- [leadership (1)](https://blog.gmac.com/gmac-advisor/topic/leadership)
- [mba skill test (1)](https://blog.gmac.com/gmac-advisor/topic/mba-skill-test)
- [part-time MBA program (1)](https://blog.gmac.com/gmac-advisor/topic/part-time-mba-program)
- [scholarship (1)](https://blog.gmac.com/gmac-advisor/topic/scholarship)
- [social media (1)](https://blog.gmac.com/gmac-advisor/topic/social-media)
- [testing (1)](https://blog.gmac.com/gmac-advisor/topic/testing)
- [workforce (1)](https://blog.gmac.com/gmac-advisor/topic/workforce)

[see all](https://blog.gmac.com/gmac-advisor/gmass-webinar-recording-learn-to-build-a-successful-multi-channel-campaign#)

### Contribute to the GMAC Advisor Blog

©2025-2026, Graduate Management Admission Council™ (GMAC™).

- [® & ©](http://www.gmac.com/about-us/trademarks-and-copyrights.aspx)
- [Terms of Use](http://www.gmac.com/about-us/terms-of-use.aspx)
- [Privacy Statement](http://www.gmac.com/about-us/privacy-statement.aspx)