According to GMAC’s annual Application Trends Survey, applications were more likely to grow among flexible graduate management education (GME) programs while more selective programs faced declines.
Do Applicants Want Flexibility More Than Prestige From Business School?
Topics: Research Insights, MBA Program, graduate management education, Student Survey, GME, MBA, candidate insights, candidate research, survey, research report, research library, alumni
Nurturing Excellence: The Inspiring 2023 GMAT Scholarship Winners
Few things are as inspiring as the pursuit of excellence. It's a journey filled with dedication, resilience, and a relentless drive to make a positive impact. Selected from nearly 300 applicants, the 2023 GMAT Talent and Opportunity Scholarship winners are shining examples of individuals who embody these qualities. The 10 winners have earned the GMAT Exam or GMAT Focus Edition, fully paid for, a GMAT Official Practice Exam package, a GMAT prep course with an instructor, sessions with a professional admissions consultant, online cultural classes for studying abroad, and a one-year subscription to a meditation app. Each award winner has a commitment to educational and professional excellence, and their own unique story to tell.
Topics: diversity, MBA, GMAT, scholarship, leadership
Why Students Say They Are Happy With Graduate Business School
Like in previous years, nearly all current graduate business school students and recent alumni report satisfaction with their graduate management education (GME) experience. New GMAC research shows why.
Topics: Research Insights, MBA Program, graduate management education, Student Survey, GME, MBA, candidate insights, candidate research, survey, research report, research library, alumni
Five New Ways GMAC Makes It Easy to Find Research Insights
As summer comes to a close and students return to campuses and classrooms, head to GMAC’s updated Research Library to find new, easy ways to sort through our latest releases.
Topics: Research Insights, candidate insights, infographic, research report, research brief, deans summary, research library
Recruiters and Career Experts Share Four Top Skill Demands and Hiring Trends
Based on responses from more than 1,000 corporate recruiters and staffing firms around the world, GMAC’s 2023 Corporate Recruiters Survey explores which skills employers think will characterize the future workplace and how macroeconomic conditions are influencing hiring and salary decisions across industries and around the globe.
Topics: graduate business school, business school, business management, career, workforce
Five Things You Might Have Missed About Gen Z From GMAC’s Annual Conference
Authenticity, flexibility, and personalization are key themes when crafting engaging messages for a Gen Z audience, according to speakers at GMAC’s Annual Conference.
GMAC™ GradSelect - The Tool Business Schools Need Today for Tomorrow’s Diverse Classroom
Recovery from a prolonged global pandemic. Inflation-prompted economic uncertainty. Slowing job market. These are just a few worries business school graduates are contemplating as commencement season came and went. Alternatives to graduate management education (GME), or higher education in general, have no doubt entered the mind of many business school aspirants. For those graduating this summer – and those thinking about or are going back to school this fall, the road ahead to career satisfaction and success can seem conflicting as ever before.
Topics: business school, GMAC GradSelect
Five Tips to Create A Winning Email Marketing Strategy
The value of making those all-important first connections with prospective business school students should never be understated. Email marketing continues to be an efficient means of creating and strengthening these digital connections—but what makes a winning email marketing strategy?
Topics: Recruitment & Marketing, graduate business school candidate, graduate business school, graduate management education, webinar, graduate school, Gen Z, digital content, email marketing
What are the Barriers to Women Entering MBAs - and How Can They Be Overcome?
It is no secret that women are still not at parity in the business world. Only 8.8% of Fortune 500 CEOs are female, and women at the executive level earn 95 cents for every dollar earned by men, according to Forbes.
Topics: graduate business school candidate, graduate business school, MBA Program, Business school application, business school, Women in Business, MBA, business school admissions, candidate insights, MBA candidate
Six Ways to Boost Your School’s Brand Among Gen Z
Generation Z—people born between 1997 and 2012—currently make up around 50% of the candidate pipeline for graduate management education*. Those aged between 18-24 are of particular interest to business schools as they’re still shaping their early careers and ideal candidates for postgrad Master’s programs or to be guided toward an MBA application.
Topics: graduate business school candidate, MBA Program, business school, MBA, candidate insights, blog post, blog, Gen Z, social media, TikTok, digital content