Rebecca Loades

As Director, Master's Programs, Rebecca is responsible for developing and delivering the Council's strategy for business master’s programs around the world. She has a keen interest in promoting greater understanding and appreciation for this segment of graduate management education among schools, candidates, and stakeholders.

Recent Posts

Better Market Your Business Master’s Programs to Undergraduates (Now and After COVID-19)

Posted by Rebecca Loades on Jul 8, 2020 12:00:00 PM

Better market your master’s programs to undergrads with actionable tips spanning your website, collaboration, timing, influencers, and strategic messaging.


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Topics: Recruitment & Marketing, Viewpoints

Bachelor’s to Business Master's: What Motivates Certain Students to Make the Leap?

Posted by Rebecca Loades on Jul 1, 2020 11:30:00 AM

Although the pandemic is impacting the plans of many students, their business school aspirations remain intact. This means that, while new considerations, such as the impact of the pandemic on job markets, come into play, the core motivations that drive undergraduates to pursue a business master’s degree remain largely the same.


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Topics: Recruitment & Marketing, Viewpoints

GMAC’s 50th Annual Conference Goes Virtual

Posted by Rebecca Loades on Jul 1, 2020 11:30:00 AM

What an event! The 50th Annual Conference may have moved online but that did not stop 583 business school professionals, exhibitors, and GMAC staff from taking part in 6,784 learning opportunities. And with the event available online for a year, we expect to see that number increase as registered attendees can review the recordings of all 34 education sessions the global advisory committee helped craft (note: networking and social sessions were not recorded).

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Topics: Recruitment & Marketing, GMAC Events

Better Market Your Business Master’s Program to Undergraduates (Now and After COVID-19)

Posted by Rebecca Loades on Jun 3, 2020 11:00:00 AM

Don’t wait for the new academic year, put these tips into action and get a head start on your marketing now. Using findings from a survey of current undergraduates, we’ve compiled actions you can do now that will help you meet the academic year head on. Read on to learn how you can better market your business master’s programs to undergraduate populations.


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Topics: Recruitment & Marketing, Viewpoints