Better market your master’s programs to undergrads with actionable tips spanning your website, collaboration, timing, influencers, and strategic messaging.
Although the pandemic is impacting the plans of many students, their business school aspirations remain intact. This means that, while new considerations, such as the impact of the pandemic on job markets, come into play, the core motivations that drive undergraduates to pursue a business master’s degree remain largely the same.
Don’t wait for the new academic year, put these tips into action and get a head start on your marketing now. Using findings from a survey of current undergraduates, we’ve compiled actions you can do now that will help you meet the academic year head on. Read on to learn how you can better market your business master’s programs to undergraduate populations.
GMAC Connect shares best practice marketing advice for business schools during these uncertain times.
In a crowded market for graduate management education, good content marketing helps connect business schools with prospective students. But how do you create an effective content marketing strategy?
Email marketing can be one of the most effective student recruitment tools for business schools. Learn how your team can use it to reach out to top candidates.
GMAC CEO Sangeet Chowfla looks back at the ups, downs and constant change that happened to the GME industry in 2019.
The Graduate Management Admission Council™ (GMAC™) in partnership with Duke University identifies global and US policy recommendations that can better facilitate the cross-border movement of talent in a knowledge economy.
Jodi Glickman, who will be giving the Annual Conference 2019 keynote on Searching for Work You Love? Why it’s the Wrong Advice for our Students (& Ourselves), weighs in on the debate between being liked—and being loved—at work, what’s the difference, and why being liked is not enough.