Graduate Management Education in Australia

Posted by Rebecca Loades on Jul 15, 2020 11:00:00 AM

Learn about the evolution of business master’s programs in Australia; covers education system features, explores critiques, and presents future outlook.


Read More

Topics: Recruitment & Marketing, Viewpoints

Better Market Your Business Master’s Programs to Undergraduates (Now and After COVID-19)

Posted by Rebecca Loades on Jul 8, 2020 12:00:00 PM

Better market your master’s programs to undergrads with actionable tips spanning your website, collaboration, timing, influencers, and strategic messaging.


Read More

Topics: Recruitment & Marketing, Viewpoints

Bachelor’s to Business Master's: What Motivates Certain Students to Make the Leap?

Posted by Rebecca Loades on Jul 1, 2020 11:30:00 AM

Although the pandemic is impacting the plans of many students, their business school aspirations remain intact. This means that, while new considerations, such as the impact of the pandemic on job markets, come into play, the core motivations that drive undergraduates to pursue a business master’s degree remain largely the same.


Read More

Topics: Recruitment & Marketing, Viewpoints

Better Market Your Business Master’s Program to Undergraduates (Now and After COVID-19)

Posted by Rebecca Loades on Jun 3, 2020 11:00:00 AM

Don’t wait for the new academic year, put these tips into action and get a head start on your marketing now. Using findings from a survey of current undergraduates, we’ve compiled actions you can do now that will help you meet the academic year head on. Read on to learn how you can better market your business master’s programs to undergraduate populations.


Read More

Topics: Recruitment & Marketing, Viewpoints

Pivoting Your Marketing Messages Amid Constant Change

Posted by Marco De Novellis on May 27, 2020 4:30:00 PM

How to quickly pivot your messaging to make it relevant for the candidates in real-time.


Read More

Topics: Recruitment & Marketing, Viewpoints

Marketing & Recruitment During COVID-19

Posted by Betty Su on Mar 30, 2020 1:45:00 PM

GMAC Connect shares best practice marketing advice for business schools during these uncertain times.


Read More

Topics: Recruitment & Marketing, Viewpoints

5 Steps to Creating a Winning Content Marketing Strategy

Posted by Marco De Novellis on Mar 3, 2020 11:30:00 AM

In a crowded market for graduate management education, good content marketing helps connect business schools with prospective students. But how do you create an effective content marketing strategy?


Read More

Topics: Viewpoints

How B-Schools Can Utilize Email Marketing for Student Recruitment

Posted by Paula McKay on Jan 24, 2020 3:01:33 PM

Email marketing can be one of the most effective student recruitment tools for business schools. Learn how your team can use it to reach out to top candidates.


Read More

Topics: Viewpoints

GME Viewpoints 2019: “I Love You, You’re Perfect, Now Change”

Posted by Sangeet Chowfla on Jan 13, 2020 10:13:23 AM

GMAC CEO Sangeet Chowfla looks back at the ups, downs and constant change that happened to the GME industry in 2019. 


Read More

Topics: Viewpoints

Where Are All the B-School Applicants Going?

Posted by Geoffrey Basye on Oct 23, 2019 11:00:00 AM

The Graduate Management Admission Council™ (GMAC™) in partnership with Duke University identifies global and US policy recommendations that can better facilitate the cross-border movement of talent in a knowledge economy.


Read More

Topics: Viewpoints