Money concerns stop students entering b-school but can be addressed. Get 16 actionable tips to overcome the “too expensive” and “cannot afford” hurdles.
Learn about the evolution of business master’s programs in Australia; covers education system features, explores critiques, and presents future outlook.
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Topics: Recruitment & Marketing, Viewpoints
Better market your master’s programs to undergrads with actionable tips spanning your website, collaboration, timing, influencers, and strategic messaging.
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Topics: Recruitment & Marketing, Viewpoints
Although the pandemic is impacting the plans of many students, their business school aspirations remain intact. This means that, while new considerations, such as the impact of the pandemic on job markets, come into play, the core motivations that drive undergraduates to pursue a business master’s degree remain largely the same.
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Topics: Recruitment & Marketing, Viewpoints
Don’t wait for the new academic year, put these tips into action and get a head start on your marketing now. Using findings from a survey of current undergraduates, we’ve compiled actions you can do now that will help you meet the academic year head on. Read on to learn how you can better market your business master’s programs to undergraduate populations.
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Topics: Recruitment & Marketing, Viewpoints
How to quickly pivot your messaging to make it relevant for the candidates in real-time.
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Topics: Recruitment & Marketing, Viewpoints
GMAC Connect shares best practice marketing advice for business schools during these uncertain times.
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Topics: Recruitment & Marketing, Viewpoints
In a crowded market for graduate management education, good content marketing helps connect business schools with prospective students. But how do you create an effective content marketing strategy?
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Topics: Viewpoints
Email marketing can be one of the most effective student recruitment tools for business schools. Learn how your team can use it to reach out to top candidates.
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Topics: Viewpoints
GMAC CEO Sangeet Chowfla looks back at the ups, downs and constant change that happened to the GME industry in 2019.
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Topics: Viewpoints
