Marco De Novellis

Senior Editor, BusinessBecause & GMAC Media
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Recent Posts

GMASS: Five Strategies for Success

Posted by Marco De Novellis on Oct 6, 2021 2:00:31 AM

It’s another busy recruiting season with demand for graduate management education on the rise. And, with face-to-face meetings still a challenge, online communications are as important as ever.

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Topics: Recruitment & Marketing

SEO Update: Is Your B-School Website Ready for Google’s New Algorithm?

Posted by Marco De Novellis on Aug 4, 2021 8:34:25 AM

Good Search Engine Optimization, or SEO, can help boost your website traffic, build brand awareness, and get more prospective students interested in your business school.


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Topics: Recruitment & Marketing

How to Better Connect With Your Candidate Pool—In 3 Simple Steps

Posted by Marco De Novellis on Apr 7, 2021 11:00:00 AM

Today it might sometimes seem like there’s more data available than you can handle. With candidate leads coming in from a variety of sources, it can be hard to take the time to search for and make genuine connections with prospective business school students.


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Topics: Recruitment & Marketing

Pivoting Your Marketing Messages Amid Constant Change

Posted by Marco De Novellis on May 27, 2020 4:30:00 PM

How to quickly pivot your messaging to make it relevant for the candidates in real-time.


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Topics: Recruitment & Marketing, Viewpoints

5 Steps to Creating a Winning Content Marketing Strategy

Posted by Marco De Novellis on Mar 3, 2020 11:30:00 AM

In a crowded market for graduate management education, good content marketing helps connect business schools with prospective students. But how do you create an effective content marketing strategy?


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Topics: Viewpoints