Marco De Novellis

Senior Editor, BusinessBecause & GMAC Media
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Recent Posts

How to Better Connect With Your Candidate Pool—In 3 Simple Steps

Posted by Marco De Novellis on Apr 7, 2021 11:00:00 AM

Today it might sometimes seem like there’s more data available than you can handle. With candidate leads coming in from a variety of sources, it can be hard to take the time to search for and make genuine connections with prospective business school students.


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Topics: Recruitment & Marketing

Pivoting Your Marketing Messages Amid Constant Change

Posted by Marco De Novellis on May 27, 2020 4:30:00 PM

How to quickly pivot your messaging to make it relevant for the candidates in real-time.


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Topics: Recruitment & Marketing, Viewpoints

5 Steps to Creating a Winning Content Marketing Strategy

Posted by Marco De Novellis on Mar 3, 2020 11:30:00 AM

In a crowded market for graduate management education, good content marketing helps connect business schools with prospective students. But how do you create an effective content marketing strategy?


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Topics: Viewpoints