Interest in Executive Master of Business Administration (EMBA) programs is growing. According to our own research, 50% of EMBA programs worldwide have seen an increase in application volume, a rate that is higher than any other graduate management education program we surveyed.
While many factors are considered during the admissions process, the Executive Assessment is one that can give your business school a number of benefits in terms of attracting high-quality candidates. Let’s take a look at some of the ways that business schools use the Executive Assessment in their own admissions process.
The Executive Assessment allows business schools to assess candidate readiness
A common misconception about the Executive Assessment is that it is primarily used to screen out applicants. While it is up to individual schools how they use Executive Assessment results, many find that they are best utilized as a way to assess candidate readiness. Instead of the Executive Assessment being a barrier to Executive MBA admissions at your school, it can be an opportunity for applicants to demonstrate what their strengths and weaknesses are. Using their Executive Assessment results, you can work with candidates to determine what they may need to do in order to become ready to enroll in your EMBA program.
For example, a candidate may demonstrate exceptional verbal skills on the Executive Assessment, but may need some brushing up on their quantitative skills. You may be able to recommend that the candidate take a prerequisite course before enrollment to ensure that they are better prepared. Likewise, if a candidate has little academic experience but plenty of professional experience, the Executive Assessment can help you determine if they are ready to undertake graduate management education.
Interested in learning what candidates consider when determining if they’re ready for an EMBA? Check out Are You a Good Candidate for an Executive MBA?
The Executive Assessment is a demonstration of how committed candidates are
While the Executive Assessment requires only modest preparation, completing it is nonetheless an indication that candidates are committed to undertaking an EMBA. Candidates for EMBA programs typically lead busy lives. The ones who are willing to complete the Executive Assessment show significant dedication to pursuing their education, even while juggling other commitments.
Because completing the Executive Assessment is an indication of candidate commitment, you can use the results in your executive management admissions process to determine which candidates are most likely to accept offers of admission. This insight can help you gain greater visibility into your admissions pipeline earlier on.
Business schools can use the Executive Assessment to help boost their brand
GMAC™ is a leader in graduate management education assessments and a brand that both business schools and candidates recognize and trust. Accepting the Executive Assessment as part of your school’s Executive MBA admissions may help to bolster the reputation of its programs thanks to the excellent quality associated with the GMAC™ name.
Candidates want reassurance that the programs they are applying to are of a high caliber. By utilizing an assessment test in your admissions process that is based on scientific, peer-reviewed research, you help boost your school’s own brand and reputation. For that reason and others, the Executive Assessment is already accepted by many of the top business schools in Europe, North America, Asia, and elsewhere.
Are you looking to attract top candidates to your program?
Find out how the Executive Assessment can help: