The Official Blog of the Graduate Management Admission Council

Diversity in Graduate Management Education 2020

Posted by Matt Hazenbush
Matt is the research communications senior manager at GMAC. He supports our commitment to advance the art and science of admissions through writing research-focused reports and other content on issues affecting graduate management education.

Posted on Apr 1, 2020 11:45:00 AM

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An all-new report from GMAC Research provides detailed and useful analysis of the state of diversity in the GME pipeline.

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As the key pipeline and training ground for global business leadership, graduate management education (GME) has a critical role to play in ensuring that future business leaders understand and appreciate diversity, as well as reflect the diversity of the society they will serve. As an association of leading graduate business schools, the Graduate Management Admission Council (GMAC) recognizes the critical importance of diversity in GME and is committed to supplying the industry with timely market intelligence to advise school’s recruitment initiatives.

This week GMAC Research published an all-new report, titled Diversity in Graduate Management Education 2020, which curates information from across GMAC Research data touchpoints and external sources to provide business school professionals with detailed and useful analysis of the state of diversity in the GME pipeline in the context of a diverse world.

Access the report  

Within this report, diversity is defined broadly as the representation of variation in peoples’ identities, backgrounds, and experiences. Beyond the traditional diversity lenses of gender and race/ethnicity, the report features analysis and discussion of business school candidate diversity from the perspectives of nationality, academic background, and level of professional experience. This is in recognition of the value that diversity of cultures, disciplines, and lived experiences can add to business classrooms, supplying nutrients to the soil in which rich discussions and learnings can take root.

Each section of this first-of-its-kind report is structured around the following market-sizing framework:

  • The Addressable Market is an assessment of the total potential customer base for master’s-level education, providing insights that inform our understanding of who proceeds further down the GME candidate funnel.
  • The Serviceable Market is an evaluation of individuals considering a GME degree program, examining the representation of the populations of interest currently in the GMAT exam pipeline and providing insights into their preferences, decision making, and professional goals.
  • The Served Market is a look at individuals who have earned a GME degree, featuring survey data related to the GME outcomes of the populations of interest.

Earlier this month GMAC Professional Education and Training convened thought leaders from prominent industry diversity organizations for a series of two webinars focused on representation in the GME pipeline of women and US race/ethnicity underrepresented populations, including Black or African American and Hispanic or Latino American candidates. The recordings and slides from these webinars are now available at the links below.

Underrepresented Populations and GME

Women and GME

Topics: Recruitment & Marketing, Research Insights

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