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3 Ways an Executive MBA Exam Helps Business Schools Find Their Dream Students

Posted by Graduate Management Admission Council

Posted on Oct 2, 2019 11:15:00 AM

Are you looking to attract the very best candidates to your EMBA program? Find out how the Executive Assessment can help your school find its dream students.


Attracting top students is a constant pursuit for business schools. You want students who are well-matched to your institution and who are going to be able to thrive in your programs. After all, finding candidates who are a good fit for your institution helps to strengthen its reputation.

The Executive Assessment is highly effective at helping your school find those dream candidates. Whether it’s by broadening your applicant pool or assessing candidate readiness, the Executive Assessment can help. Here are three ways how:

1. An Executive MBA exam can help broaden your EMBA’s applicant pool

While you may think of an assessment as a tool for narrowing your applicant pool, in fact the opposite is true with the Executive Assessment.

Unlike other tests, the Executive Assessment takes only 90 minutes to complete and requires only minimal preparation. That means it can broaden your applicant pool because it tends to be more attractive to busy professionals. “I would absolutely recommend my colleagues taking the EA,” says Skip, who now studies with the Darden Executive Program, “especially for executives that don't have the ability to study, you know, four to five hours a night [...] or take the month or two-month-long classes.”

Want to know more about your applicants? Check out Discover Who's Applying to Business School for more insights!

2. The Executive Assessment can help you identify candidates who may need extra preparation

For many EMBA programs, the most important consideration when assessing applicants is their work experience. EMBA programs, after all, are designed for professionals who are already established in their careers. However, experienced professionals have often been out of school for a long time, and may need additional support to transition into an academic environment.

Utilizing an Executive MBA exam like the Executive Assessment can help you identify candidates who are well-suited to your school, but who may still need some additional foundational support. You can use the insights gained from the Executive Assessment to determine what, if any, additional steps a candidate may need to complete in order to enroll in a program. For example, the results can help you identify prerequisite courses that a candidate could benefit from before their program start date so that they feel better prepared.

3. You can better predict academic success with the Executive Assessment

While professional experience is important to EMBA programs, this experience on its own may not always be a reliable predictor of whether candidates will thrive in an academic environment. Fortunately, a test like the Executive Assessment takes a lot of the guesswork out of your executive business program admissions process.

That’s because the Executive Assessment can help predict how well students will do in their program once enrolled. In fact, Executive Assessment results correlate highly to classroom performance. This is not only because results are a good indicator of readiness, but because they also indicate how committed a student is to the program. Simply completing the test demonstrates that students are serious about their studies and are willing to put in the extra effort to succeed. Because you will have a better idea of how well applicants are likely to perform in their program, you can more easily maintain a consistent classroom experience and admissions process.

Are you looking to attract top candidates to your program?

Find out how the Executive Assessment can help!

Learn more  

Topics: GMAC Assessments, Executive Assessment

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