The Official Blog of the Graduate Management Admission Council

Can the Executive Assessment Help Business Schools Maintain a Strong Reputation?

Posted by Graduate Management Admission Council

Posted on Oct 30, 2019 11:15:00 AM

When it comes to attracting the best students, reputation matters. Find out how the Executive Assessment can help your business school maintain its reputation.


Maintaining an excellent reputation is important for business schools. It helps attract the best students and faculty to your programs and that, in turn, helps further boost your school’s standing. When looking to maintain and enhance your business school’s reputation, the Executive Assessment can play an important role.

That’s because the Executive Assessment is a unique business school admissions assessment that gives you greater access to the best candidates and puts your institution in league with some of the best schools in the world. Check out how the Executive Assessment could help your school’s reputation.

The best business schools in the world are embracing the Executive Assessment

One indication of how the Executive Assessment can help your business school maintain its strong reputation is by looking at how the world’s top business schools are currently using the assessment. Many of the world’s most elite business schools, from INSEAD to London Business School, utilize the Executive Assessment in their admissions processes.

But it’s not just for EMBAs that business schools are embracing the Executive Assessment. It is even used in the admissions process for some full-time MBA programs, including at Columbia Business School and the University of Amsterdam.

In fact, NYU Stern recently announced that it would begin accepting Executive Assessment results when assessing applicants to its full-time MBA program. As NYU Stern Executive Director of MBA Admissions Rabia Ahmed said of the decision, “As a school on the move, we recognize that business is rapidly evolving, and we’ve responded with new program options as well as innovations in our admissions process.”

Want to learn more about how business schools are incorporating the Executive Assessment? Check out How Is the Executive Assessment Used in Graduate Business School Admissions?

The Executive Assessment can help schools assess a candidate’s commitment

Having a student cohort that is committed and driven to succeed goes a long way towards maintaining the overall quality and reputation of your program. After all, when students excel both during and after their programs, their success reflects on the quality of your school. Simply taking an Executive MBA test like the Executive Assessment is a demonstration that candidates are committed to their studies.

As Haresh Sapra, Coordinator the Executive MBA Program at Chicago Booth says, “…By willing to take the test, the students or prospective applicant is, in a way, signaling to us that they share our common values around academic rigor, and also they indicate to us their willingness, essentially, to thrive and succeed in this program.” By being able to identify candidates who are highly committed, you can also create a more efficient admissions process by better understanding which applicants are more likely to enroll in and finish their studies. Identifying candidates early on who are highly committed also means you can better assess which applicants are most likely to have successful careers as alumni and become ambassadors for your institution.

With the Executive Assessment, your business school can expand its applicant pool

Finally, an Executive MBA evaluation like the Executive Assessment can help you not only increase the depth of your candidate pool, but the breadth of it as well. That’s because the Executive Assessment differs fundamentally from other business school assessments. It is only a 90-minute exam and requires minimal preparation, unlike other exams that can require months of preparation and take hours to write. These aspects make it uniquely appealing to experienced professionals who may have the qualifications and determination to complete a business school program, but who may have difficulty finding the time to prepare and sit for a long exam. By offering an assessment that is more practical for them, you can broaden your applicant pool so that you are better able to choose from the very best candidates.

Are you looking to attract top candidates to your program?

Find out how the Executive Assessment can help!

Topics: GMAC Assessments, Executive Assessment

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