GMAC Advisor

An all-new report from GMAC Research provides detailed and useful analysis of the state of diversity in the GME pipeline.

Topics: Recruitment & Marketing, Research Insights

GMAC Connect shares best practice marketing advice for business schools during these uncertain times.

Topics: Recruitment & Marketing, Viewpoints

Earlier this month, GMAC Research and industry thought leaders discussed the latest insights and resources for GME diversity recruitment.

Topics: Recruitment & Marketing, Women

Join GMAC Research and industry thought leaders for discussions of the latest data, insights, and best practices related to recruiting women and underrepresented populations to business school.

Topics: Recruitment & Marketing, Women

The report series provides business schools with data to inform marketing and recruitment efforts.

Topics: Recruitment & Marketing, Research Insights

Marketing and communications maestro, Yvonne Martin-Kidd breaks down the marketing fundamentals and the need to answer your customer’s one and only question: “What’s in it for me (WIIFM)?"

Topics: Recruitment & Marketing

Online shopping has become an easy, engaging mobile web experience. Why shouldn’t applying to a university be the same?

Topics: Recruitment & Marketing

The use of data and effective analytical processes can be powerful tools for recruitment and admissions teams.

Topics: Data Analytics, Recruitment & Marketing

The  recording and slides  for the  latest EA  webinar, Is the Executive Assessment Right for Your Program?, are  now available.

Topics: Recruitment & Marketing, GMASS

On February 28,  UT Austin McCombs School of Business and BarkleyREI shared how they built a successful multi-channel campaign, from start to finish. Get the recording and slides from the webinar now. 

Topics: Recruitment & Marketing, GMASS