Marketing and communications maestro, Yvonne Martin-Kidd breaks down the marketing fundamentals and the need to answer your customer’s one and only question: “What’s in it for me (WIIFM)?"
Yvonne Martin-Kidd
- Reach & Recruit Candidates
- The GMAT™ Exam & Other Assessments
- Market Intelligence
- Professional Development
- The Value of GMAC
- Register for the GMAT Exam
