Yvonne Martin-Kidd

Marketing and communications maestro and former Chief Marketing Officer at Vanderbilt Owen Graduate School of Management
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Recent Posts

Want to Attract Your Ideal B-School Candidate? First, Let’s Talk About WIIFM

Posted by Yvonne Martin-Kidd on Mar 20, 2019 11:00:00 AM

Marketing and communications maestro, Yvonne Martin-Kidd breaks down the marketing fundamentals and the need to answer your customer’s one and only question: “What’s in it for me (WIIFM)?"


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Topics: Recruitment & Marketing