How is the impact of COVID-19 on candidates of graduate management education (GME) shifting over time? GMAC’s survey snapshot to monitor the rapidly evolving effect of COVID-19 indicates that while the concerns about the job market are rising among prospective business school students, their aspirations to pursue GME are holding steady.
COVID-19 Intensifies Job Market Concerns for Prospective Business School Students
Topics: Recruitment & Marketing, Research Insights
Impact of Coronavirus Pandemic on Prospective Business School Students Differs by Regions
How does the impact of COVID-19 differ by the region of prospective business school students? A new Graduate Management Admission Council™ (GMAC™) survey suggests that candidates from the Middle East and Africa and Central & South Asia are more concerned about visa and travel restrictions; candidates from the United States and Europe are less likely to report that they are considering alternatives.
Topics: Recruitment & Marketing, Research Insights
Coronavirus Pandemic Disrupts Plans but Not Aspirations of Prospective Business School Students
What is the impact of COVID-19 on aspirations of prospective business school students? GMAC survey snapshot suggests that aspirations to pursue MBA or business master’s degree remain strong among domestic and international students.
Topics: Recruitment & Marketing, Research Insights
An all-new report from GMAC Research provides detailed and useful analysis of the state of diversity in the GME pipeline.
Topics: Recruitment & Marketing, Research Insights
GMAC Connect shares best practice marketing advice for business schools during these uncertain times.
Topics: Recruitment & Marketing, Viewpoints
Diversity Webinar Recordings and Slides Now Available
Earlier this month, GMAC Research and industry thought leaders discussed the latest insights and resources for GME diversity recruitment.
Topics: Recruitment & Marketing, Women
GMAC to Host a Pair of Diversity Webinars
Join GMAC Research and industry thought leaders for discussions of the latest data, insights, and best practices related to recruiting women and underrepresented populations to business school.
Topics: Recruitment & Marketing, Women
Newly Updated Profiles of GMAT Testing Reports Detail Global Candidate Markets
Topics: Recruitment & Marketing, Research Insights
Want to Attract Your Ideal B-School Candidate? First, Let’s Talk About WIIFM
Marketing and communications maestro, Yvonne Martin-Kidd breaks down the marketing fundamentals and the need to answer your customer’s one and only question: “What’s in it for me (WIIFM)?"
Topics: Recruitment & Marketing
Increase Applicants by Upgrading Your Application Portal
Online shopping has become an easy, engaging mobile web experience. Why shouldn’t applying to a university be the same?
Topics: Recruitment & Marketing