GMAC Advisor

European business schools have been a beneficiary of higher education reforms and the increasing pace of globalization. GMAT test-taker data shows sustained growth in the proportion of candidates considering pursuing graduate management education (GME) in Europe. As the impact of COVID-19 intensifies, how are prospective students adapting their choices, and what could be the implications for the communication strategies of European business schools?

Money concerns stop students entering b-school but can be addressed. Get 16 actionable tips to overcome the “too expensive” and “cannot afford” hurdles.

Learn about the evolution of business master’s programs in Australia; covers education system features, explores critiques, and presents future outlook.

Better market your master’s programs to undergrads with actionable tips spanning your website, collaboration, timing, influencers, and strategic messaging.

Although the pandemic is impacting the plans of many students, their business school aspirations remain intact. This means that, while new considerations, such as the impact of the pandemic on job markets, come into play, the core motivations that drive undergraduates to pursue a business master’s degree remain largely the same.

What an event! The 50^th Annual Conference may have moved online but that did not stop 583 business school professionals, exhibitors, and GMAC staff from taking part in 6,784 learning opportunities. And with the event available online for a year, we expect to see that number increase as registered attendees can review the recordings of all 34 education sessions the global advisory committee helped craft (note: networking and social sessions were not recorded).

GMAC is launching the first ever virtual MBA Tour this summer, and it’s poised to be a gamechanger for student recruitment.

Don’t wait for the new academic year, put these tips into action and get a head start on your marketing now. Using findings from a survey of current undergraduates, we’ve compiled actions you can do now that will help you meet the academic year head on. Read on to learn how you can better market your business master’s programs to undergraduate populations.

How to quickly pivot your messaging to make it relevant for the candidates in real-time.

Business schools are exploring various scenarios in response to the impact of COVID-19 to meet their enrollment goals. How would prospective graduate management education candidates respond to a scenario of starting a program in an online format? The latest GMAC™ survey snapshot indicates that candidates are more likely to defer if the program begins online.