GMAC Advisor

To drive intent and action among the candidates in your pipeline, content marketing with a trusted partner is a necessity in any marketer’s toolkit. A new study shows why.

Topics: Recruitment & Marketing, MBA Program, graduate management education, GME, MBA

As 2023 comes to a close, look back at GMAC’s key findings about Gen Z, first-generation candidates, business skills of the future, demand for flexible program delivery, and more.

Topics: Recruitment & Marketing, Application Trends, Research Insights, graduate management education, Student Survey, GME, MBA, candidate insights, candidate research, survey, research report, research library, alumni

Creating meaningful connections with prospective candidates this recruitment season starts with having the right data at your fingertips. GradSelect is a 560k-strong database of qualified global candidates who are serious about pursuing graduate management education.

Topics: MBA Program, graduate management education, GME, MBA, candidate insights, GMAC GradSelect

According to GMAC’s annual Application Trends Survey, applications were more likely to grow among flexible graduate management education (GME) programs while more selective programs faced declines.

Topics: Research Insights, MBA Program, graduate management education, Student Survey, GME, MBA, candidate insights, candidate research, survey, research report, research library, alumni

Like in previous years, nearly all current graduate business school students and recent alumni report satisfaction with their graduate management education (GME) experience. New GMAC research shows why.

Topics: Research Insights, MBA Program, graduate management education, Student Survey, GME, MBA, candidate insights, candidate research, survey, research report, research library, alumni

The value of making those all-important first connections with prospective business school students should never be understated. Email marketing continues to be an efficient means of creating and strengthening these digital connections—but what makes a winning email marketing strategy?

Topics: Recruitment & Marketing, graduate business school candidate, graduate business school, graduate management education, webinar, graduate school, Gen Z, digital content, email marketing

Promoting diversity in business education is not without its challenges, particularly in the current sociopolitical climate. The ongoing effects of the COVID-19 pandemic have intensified imbalances among candidates, with one of the hardest-hit groups being Black professionals.

Topics: Research Insights, graduate business school candidate, graduate business school, MBA Program, business school, pandemic, graduate management education, MBA, business school admissions, candidate insights, candidate research, COVID-19, graduate school, research report, research brief, Graduate Management Admission Council, MBA candidate, COVID

It was almost exactly four years ago in January when GMAC announced the acquisition of The MBA Tour, a well-recognized brand within the graduate management education industry. The Tour, aiming to support business schools and their global recruiting efforts, organizes business education-focused events year-round across the world. GMAC was looking to grow The MBA Tour’s core offering, expand into additional markets, and explore ways to deepen the interaction between business schools and prospective students in a personalized, data-rich manner.  

Topics: Recruitment & Marketing, Grad school consideration, graduate business school candidate, graduate business school, MBA Program, business school, pandemic, MBA Tour, recruiting, events, graduate management education, MBA, COVID-19, graduate school, Graduate Management Admission Council, MBA candidate, higher education, education, GMAC Tour, COVID

Latin America is currently experiencing extreme levels of socioeconomic upheaval. The COVID-19 pandemic has accelerated change in the region, while the ongoing war in Ukraine also presents supply chain challenges.

Topics: Research Insights, graduate business school candidate, graduate business school, MBA Program, business school, diversity, graduate management education, GME, MBA, business school admissions, candidate insights, candidate research, graduate school, MBA candidate, education

2022 marked a slow return to a new normalcy in the world of graduate business education. Campuses continued to open and receive incoming cohorts, and virtual classes gradually decreased in favor of in-person learning. At the same time, 2022 brought additional challenges for business school students and schools- most notably, economic uncertainty and an unpredictable job market.

Topics: Research Insights, graduate business school candidate, graduate business school, business school, graduate management education, candidate insights, candidate research, survey, research report, MBA candidate