2 Ways To Attract Business School Talent From Africa

Posted by Amaka Ndubisi on Jan 30, 2024 11:54:15 AM

There has been a real buzz about Africa in the last two decades in the global media. It is the fastest growing but least understood continent due to the complexity of data gathering in the region, amongst several other reasons. The graduate management education (GME) industry also struggles with inadequate insights on the continent. Schools are at a loss on how to recruit from the region, where to focus, how to analyze the risks, and how to select smartly and cost-effectively.

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Topics: Recruitment & Marketing, graduate management education, GME, MBA, candidate insights

Study Shows the Benefits of Content Marketing for Business Schools

Posted by Amy Hughes on Jan 17, 2024 9:30:00 AM

To drive intent and action among the candidates in your pipeline, content marketing with a trusted partner is a necessity in any marketer’s toolkit. A new study shows why.

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Topics: Recruitment & Marketing, MBA Program, graduate management education, GME, MBA

This Year’s Top Five Findings About Graduate Business School

Posted by Andrew Walker on Dec 14, 2023 10:35:44 AM

As 2023 comes to a close, look back at GMAC’s key findings about Gen Z, first-generation candidates, business skills of the future, demand for flexible program delivery, and more.

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Topics: Recruitment & Marketing, Application Trends, Research Insights, graduate management education, Student Survey, GME, MBA, candidate insights, candidate research, survey, research report, research library, alumni

How Business Schools Can Maximize the ROI of GMAC’s GradSelect

Posted by Shannon Cook on Dec 7, 2023 9:00:00 AM

Creating meaningful connections with prospective candidates this recruitment season starts with having the right data at your fingertips. GradSelect is a 560k-strong database of qualified global candidates who are serious about pursuing graduate management education.

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Topics: MBA Program, graduate management education, GME, MBA, candidate insights, GMAC GradSelect

Do Applicants Want Flexibility More Than Prestige From Business School?

Posted by Andrew Walker on Nov 27, 2023 11:42:39 AM

According to GMAC’s annual Application Trends Survey, applications were more likely to grow among flexible graduate management education (GME) programs while more selective programs faced declines.

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Topics: Research Insights, MBA Program, graduate management education, Student Survey, GME, MBA, candidate insights, candidate research, survey, research report, research library, alumni

Why Students Say They Are Happy With Graduate Business School

Posted by Andrew Walker on Oct 4, 2023 12:35:05 PM

Like in previous years, nearly all current graduate business school students and recent alumni report satisfaction with their graduate management education (GME) experience. New GMAC research shows why.

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Topics: Research Insights, MBA Program, graduate management education, Student Survey, GME, MBA, candidate insights, candidate research, survey, research report, research library, alumni

Five Tips to Create A Winning Email Marketing Strategy

Posted by Shannon Cook on May 23, 2023 11:08:02 AM

The value of making those all-important first connections with prospective business school students should never be understated. Email marketing continues to be an efficient means of creating and strengthening these digital connections—but what makes a winning email marketing strategy?

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Topics: Recruitment & Marketing, graduate business school candidate, graduate business school, graduate management education, webinar, graduate school, Gen Z, digital content, email marketing

Research Insights on African American GME Candidates

Posted by Amy Hughes on Jan 31, 2023 11:51:46 AM

Promoting diversity in business education is not without its challenges, particularly in the current sociopolitical climate. The ongoing effects of the COVID-19 pandemic have intensified imbalances among candidates, with one of the hardest-hit groups being Black professionals.

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Topics: Research Insights, graduate business school candidate, graduate business school, MBA Program, business school, pandemic, graduate management education, MBA, business school admissions, candidate insights, candidate research, COVID-19, graduate school, research report, research brief, Graduate Management Admission Council, MBA candidate, COVID

Newly Branded GMAC Tours Looks to Up Your Recruiting Game in the New Year

Posted by Teresa Hsu on Jan 26, 2023 11:00:00 AM

It was almost exactly four years ago in January when GMAC announced the acquisition of The MBA Tour, a well-recognized brand within the graduate management education industry. The Tour, aiming to support business schools and their global recruiting efforts, organizes business education-focused events year-round across the world. GMAC was looking to grow The MBA Tour’s core offering, expand into additional markets, and explore ways to deepen the interaction between business schools and prospective students in a personalized, data-rich manner.  

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Topics: Recruitment & Marketing, Grad school consideration, graduate business school candidate, graduate business school, MBA Program, business school, pandemic, MBA Tour, recruiting, events, graduate management education, MBA, COVID-19, graduate school, Graduate Management Admission Council, MBA candidate, higher education, education, GMAC Tour, COVID

Research Insights: Latin American GME Candidates

Posted by Amy Hughes on Jan 24, 2023 1:03:23 PM

Latin America is currently experiencing extreme levels of socioeconomic upheaval. The COVID-19 pandemic has accelerated change in the region, while the ongoing war in Ukraine also presents supply chain challenges.

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Topics: Research Insights, graduate business school candidate, graduate business school, MBA Program, business school, diversity, graduate management education, GME, MBA, business school admissions, candidate insights, candidate research, graduate school, MBA candidate, education

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