The value of making those all-important first connections with prospective business school students should never be understated. Email marketing continues to be an efficient means of creating and strengthening these digital connections—but what makes a winning email marketing strategy?
Topics: Recruitment & Marketing, graduate business school candidate, graduate business school, graduate management education, webinar, graduate school, Gen Z, digital content, email marketing
Promoting diversity in business education is not without its challenges, particularly in the current sociopolitical climate. The ongoing effects of the COVID-19 pandemic have intensified imbalances among candidates, with one of the hardest-hit groups being Black professionals.
Topics: Research Insights, graduate business school candidate, graduate business school, MBA Program, business school, pandemic, graduate management education, MBA, business school admissions, candidate insights, candidate research, COVID-19, graduate school, research report, research brief, Graduate Management Admission Council, MBA candidate, COVID
It was almost exactly four years ago in January when GMAC announced the acquisition of The MBA Tour, a well-recognized brand within the graduate management education industry. The Tour, aiming to support business schools and their global recruiting efforts, organizes business education-focused events year-round across the world. GMAC was looking to grow The MBA Tour’s core offering, expand into additional markets, and explore ways to deepen the interaction between business schools and prospective students in a personalized, data-rich manner.
Topics: Recruitment & Marketing, Grad school consideration, graduate business school candidate, graduate business school, MBA Program, business school, pandemic, MBA Tour, recruiting, events, graduate management education, MBA, COVID-19, graduate school, Graduate Management Admission Council, MBA candidate, higher education, education, GMAC Tour, COVID
Latin America is currently experiencing extreme levels of socioeconomic upheaval. The COVID-19 pandemic has accelerated change in the region, while the ongoing war in Ukraine also presents supply chain challenges.
Topics: Research Insights, graduate business school candidate, graduate business school, MBA Program, business school, diversity, graduate management education, GME, MBA, business school admissions, candidate insights, candidate research, graduate school, MBA candidate, education
2022 marked a slow return to a new normalcy in the world of graduate business education. Campuses continued to open and receive incoming cohorts, and virtual classes gradually decreased in favor of in-person learning. At the same time, 2022 brought additional challenges for business school students and schools- most notably, economic uncertainty and an unpredictable job market.
Topics: Research Insights, graduate business school candidate, graduate business school, business school, graduate management education, candidate insights, candidate research, survey, research report, MBA candidate
Graduate management applications are down, but business schools are continuing to attract underrepresented populations to GME programs worldwide. These are the latest findings of the Graduate Management Admission Council’s (GMAC) Application Trends Survey, an overview of application trends to business school programs worldwide.
Topics: Application Trends, Research Insights, graduate business school candidate, graduate business school, MBA Program, MBA admissions, Business school application, graduate management education, MBA, college admissions, business school admissions, candidate research, graduate school, research report
On August 8, 2022, GMAC announced the appointment of Joy Jones as the organization’s next CEO. Joy, who joined GMAC in July 2017 as chief product officer and general manager of assessments, was unanimously elected by the GMAC board of directors and officially took over as GMAC’s fourth CEO on October 1, 2022.
Topics: GMAC News, graduate business school, business school, graduate management education, GME, Graduate Management Admission Council
International students have by and large favored two destinations for GME—Europe and the United States. Today, though, another region is vying for the top spot: Asia.
Topics: Prospective Students, Application Trends, Research Insights, graduate business school candidate, graduate business school, business school, diversity, graduate management education, Student Survey, GMAT exam, candidate insights, candidate research, test scores, research report, research brief
The report, “Indian Women Pursuing Graduate Management Degrees Domestically and Abroad – Insights and Inroads for Business Schools” is now out. It has important pointers on how business schools can bring down entry barriers for Indian women and offer them a level playing field in the GME arena, both at home and abroad.
Topics: Prospective Students, Research Insights, graduate business school candidate, graduate business school, MBA Program, business school, diversity, graduate management education, MBA, candidate insights, candidate research
Working in graduate management education (GME), odds are you’re busy, and you may not always have the time to stay up-to-date on the latest news and insights that can help you in your work.
Topics: Prospective Students, Research Insights, graduate business school candidate, graduate business school, business school, graduate management education, GME, MBA, candidate research, STEM, corporate recruiters, survey, blog post, infographic, blog
