GMAC Advisor

Findings from across GMAC’s survey research program illuminate what GME candidates, current students, and employers think of online and hybrid programs—and how those perceptions translate to application trends.

Topics: Recruitment & Marketing, Application Trends, Research Insights, graduate management education, Student Survey, GME, MBA, candidate insights, candidate research, survey, research library, alumni

When it comes to making strong connections with prospective graduate management education students, GMAC Tours is one of the premier opportunities for business schools. 

Topics: Recruitment & Marketing, MBA Program, graduate management education, GME, MBA

There has been a real buzz about Africa in the last two decades in the global media. It is the fastest growing but least understood continent due to the complexity of data gathering in the region, amongst several other reasons. The graduate management education (GME) industry also struggles with inadequate insights on the continent. Schools are at a loss on how to recruit from the region, where to focus, how to analyze the risks, and how to select smartly and cost-effectively.

Topics: Recruitment & Marketing, graduate management education, GME, MBA, candidate insights

To drive intent and action among the candidates in your pipeline, content marketing with a trusted partner is a necessity in any marketer’s toolkit. A new study shows why.

Topics: Recruitment & Marketing, MBA Program, graduate management education, GME, MBA

As 2023 comes to a close, look back at GMAC’s key findings about Gen Z, first-generation candidates, business skills of the future, demand for flexible program delivery, and more.

Topics: Recruitment & Marketing, Application Trends, Research Insights, graduate management education, Student Survey, GME, MBA, candidate insights, candidate research, survey, research report, research library, alumni

Creating meaningful connections with prospective candidates this recruitment season starts with having the right data at your fingertips. GradSelect is a 560k-strong database of qualified global candidates who are serious about pursuing graduate management education.

Topics: MBA Program, graduate management education, GME, MBA, candidate insights, GMAC GradSelect

According to GMAC’s annual Application Trends Survey, applications were more likely to grow among flexible graduate management education (GME) programs while more selective programs faced declines.

Topics: Research Insights, MBA Program, graduate management education, Student Survey, GME, MBA, candidate insights, candidate research, survey, research report, research library, alumni

Like in previous years, nearly all current graduate business school students and recent alumni report satisfaction with their graduate management education (GME) experience. New GMAC research shows why.

Topics: Research Insights, MBA Program, graduate management education, Student Survey, GME, MBA, candidate insights, candidate research, survey, research report, research library, alumni

The value of making those all-important first connections with prospective business school students should never be understated. Email marketing continues to be an efficient means of creating and strengthening these digital connections—but what makes a winning email marketing strategy?

Topics: Recruitment & Marketing, graduate business school candidate, graduate business school, graduate management education, webinar, graduate school, Gen Z, digital content, email marketing

Promoting diversity in business education is not without its challenges, particularly in the current sociopolitical climate. The ongoing effects of the COVID-19 pandemic have intensified imbalances among candidates, with one of the hardest-hit groups being Black professionals.

Topics: Research Insights, graduate business school candidate, graduate business school, MBA Program, business school, pandemic, graduate management education, MBA, business school admissions, candidate insights, candidate research, COVID-19, graduate school, research report, research brief, Graduate Management Admission Council, MBA candidate, COVID