This year, more than half of European business school programs reported a stable or growing number of applications from women, a statistic that represents the progress being made in encouraging women into business. However, to advance further toward gender parity, it is vital that business schools understand and acknowledge this unique demographic.
5 Key Insights into European Women Applying to Business School
Topics: Research Insights, Women, graduate business school candidate, part-time MBA program, graduate business school, MBA Program, MBA admissions, Business school application, business school, Women in Business, Full-time MBA, MBA, candidate insights, candidate research, test scores, research brief, MBA candidate
In-Person Recruitment After COVID: What’s New And 5 Tips to Engage Candidates
After the pandemic forced business schools’ recruiting activities online in 2020 and 2021, in-person events have returned with a renewed focus. GMAC Tours’ summer and fall program saw over 4,000 candidates attend in-person events across 28 cities.
Topics: Recruitment & Marketing, graduate business school candidate, graduate business school, MBA admissions, business school, pandemic, MBA Tour, recruiting, events, MBA, business school admissions, COVID-19, graduate school
GMAC’s New CEO Stands Ready to Lead the Organization to Greater Heights – Q&A with Joy Jones
On August 8, 2022, GMAC announced the appointment of Joy Jones as the organization’s next CEO. Joy, who joined GMAC in July 2017 as chief product officer and general manager of assessments, was unanimously elected by the GMAC board of directors and officially took over as GMAC’s fourth CEO on October 1, 2022.
Topics: GMAC News, graduate business school, business school, graduate management education, GME, Graduate Management Admission Council
How Business Schools in Asia Can Boost Recruitment of Western Students
International students have by and large favored two destinations for GME—Europe and the United States. Today, though, another region is vying for the top spot: Asia.
Topics: Prospective Students, Application Trends, Research Insights, graduate business school candidate, graduate business school, business school, diversity, graduate management education, Student Survey, GMAT exam, candidate insights, candidate research, test scores, research report, research brief
The continent of Africa is home to more than 1 billion people, half of whom will be under 25 by 2050. This constitutes a 1.2-billion-person market for GME, which is facing challenges across numerous fronts, from the continuing fallout of the Covid-19 pandemic to supply chain issues caused by the war in Ukraine.
Topics: Prospective Students, Research Insights, graduate business school candidate, graduate business school, business school, diversity, candidate research
Improving Indian Women’s Representation in GME Programs Domestically and Abroad
The report, “Indian Women Pursuing Graduate Management Degrees Domestically and Abroad – Insights and Inroads for Business Schools” is now out. It has important pointers on how business schools can bring down entry barriers for Indian women and offer them a level playing field in the GME arena, both at home and abroad.
Topics: Prospective Students, Research Insights, graduate business school candidate, graduate business school, MBA Program, business school, diversity, graduate management education, MBA, candidate insights, candidate research
Research Insights for Recruiting Hispanic and Latinx Candidates in 2022
The Hispanic population of the United States is large and growing larger. The number of self-identifying Latinx citizens in the US topped 62 million in 2020, and Latinx students account for a staggering 15 percent of all bachelor’s degrees awarded.
Topics: Recruitment & Marketing, Research Insights, graduate business school candidate, graduate business school, business school, diversity, recruiting, MBA, candidate research
7 Tips for Securing Your Next Business School Cohort
Business school admissions teams are united in a common goal: recruiting the highest quality applicants into their programs. What are some tricks for doing so?
Topics: Recruitment & Marketing, GMASS, graduate business school candidate, graduate business school, Process Tips & Best Practices, Business school application, business school, recruiting, admissions, business school admissions, candidate insights, webinar
New GMAC Report: GME Student Satisfaction Rose as Pandemic Restrictions Eased
The dominant narratives in every aspect of life today have a distinct demarcation – before and after the pandemic. The GME industry is no exception. This is reflected in the Enrolled Students Survey - 2022 Summary Report, which shows a more favorable response to GME across evaluation matrices as the pandemic recedes globally. Eighty-five percent of respondents rated the value of their GME degree between good and outstanding, compared with 82 percent in 2021. Participants’ response to student services is up from 80 percent in 2021 to 85 percent this year; the survey indicated a similar increase respondents’ satisfaction in career services, which grew over the past year from 74 percent to 84 percent. Elsewhere in the survey, 86 percent of the respondents from the GMAC member schools were employed at graduation, compared with 80 percent last year - indicating an improvement in the job market.
Topics: Research Insights, graduate business school, business school, pandemic, Student Survey, GME, COVID-19
Top 5 Things You May Have Missed from GMAC Research This Year
Working in graduate management education (GME), odds are you’re busy, and you may not always have the time to stay up-to-date on the latest news and insights that can help you in your work.
Topics: Prospective Students, Research Insights, graduate business school candidate, graduate business school, business school, graduate management education, GME, MBA, candidate research, STEM, corporate recruiters, survey, blog post, infographic, blog