In the latest GMAC Connect webinar, Demystifying Privacy in Your Marketing and Advertising Campaigns, we broke down common misconceptions about data compliance and outlined the steps business schools can take to protect themselves and their users.
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Topics: Recruitment & Marketing, graduate business school candidate, graduate business school, recruiting, marketing, advertising, User Privacy, Data Privacy, User Data
More than ever, understanding GME industry trends is critical to staying ahead of the curve and positioning your programs for success in today’s dynamic and competitive landscape. While our recently published GMAC Prospective Students Survey – 2022 Summary Report is a fantastic resource for giving you insights into the market as a whole, you likely have questions not answered in the report that are more specific to the candidate populations you target for your programs.
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Topics: Prospective Students, Research Insights, graduate business school candidate, graduate business school, Student Survey
Diversity of all forms adds to the richness of the business school classroom experience, exposing students to peers with perspectives and lived experiences that differ from their own. A facet of diversity that has been historically under-discussed within graduate management education (GME) is students with disabilities. For business school leaders, as well as admissions and recruitment professionals, gaining a deeper understanding of the experiences candidates with disabilities face in GME is essential to elevating your class diversity.
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Topics: graduate business school candidate, diversity, GME, Disability Inclusion, Inclusion, MBA
How has COVID-19 changed the preferences of prospective students? That’s the question I’ve been hearing most often in my interactions with business school professionals, and that’s exactly the question we sought to answer in the GMAC Prospective Students Survey – 2022 Summary Report, published to GMAC.com last week.
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Topics: Prospective Students, Part-time MBA, graduate business school candidate, graduate business school, business school, Full-time MBA, graduate management education, Student Survey, GME
When lockdown orders canceled 2020 recruiting fairs and online events rushed in to fill the gap, few could have predicted that it would take two years for in-person events to fully bounce back.
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Topics: Recruitment & Marketing, graduate business school candidate, graduate business school, business school, pandemic, MBA Tour, recruiting, marketing, admissions, events
55% of full-time MBA programs reported an increase in female applicants in 2021. However, there’s still much more to be done to increase gender parity at business school. It’s up to recruitment teams to engage with women at the early stages of the candidate pipeline and take time to understand women’s motivations for joining business school.
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Topics: Recruitment & Marketing, Women, graduate business school candidate, graduate business school, business school, Women in Business
It’s been another disruptive year for graduate management education (GME). Between travel restrictions, hybrid learning, and limitations on face-to-face events, how you connect with and engage candidates is constantly changing. So, what’s next?
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Business school alumni overwhelmingly report that their graduate business education was a highly worthwhile and valuable experience – 94% of business school alumni rate their graduate business education as good, excellent or outstanding, and report a favorable Net Promoter Score® (NPS) of 30, indicating that a high percentage of alums are likely to recommend graduate management education (GME) to friends and family.
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Topics: graduate business school candidate, graduate business school, MBA Program, MBA admissions
In full swing with demand for graduate management education (GME) up among international candidates and application volume sustaining last year’s boom. To reach, match with, and recruit candidates you’ll need to align your recruiting goals with a successful strategy when it comes to candidate-facing tour events. In the 2020/2021 MBA Tour season, there were 8,700 attendees and 25,000 registrants across 29 events. That included 37,000 school booth visits and 7,000 more intimate, smaller meetup matches.
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The pool of talented people interested in pursuing a graduate business degree has never been more global and diverse. In order to fairly evaluate applicants from such a range of educational and professional backgrounds, it’s very helpful for business school admission committees to have GMAT™ exam scores as a means of comparing applicants’ skills and potential classroom success on the same scale. For decades, the world’s top business schools have trusted the GMAT exam because it’s specifically validated to predict performance in the first year of an MBA program.
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