It’s another busy recruiting season with demand for graduate management education on the rise. And, with face-to-face meetings still a challenge, online communications are as important as ever.
GMAC is leveraging data science to empower schools to find a strong pool of candidates with diverse backgrounds. Our mission is to advance the art and science of admissions by providing the products and services that help schools and candidates discover and evaluate each other.
Topics: Data Analytics, Recruitment & Marketing
Role of Graduate Management Education in Preparing Future Leaders: Perspectives of Enrolled Students
According to a recent GMAC survey, four in five students enrolled in a business school report that their graduate management education prepares them for leadership positions. Looking at the data from the lens of gender, program, and regional diversity, we gain additional insights into enrolled students’ confidence in leadership preparation. The findings indicate that the value proposition of a graduate management education as a ground for preparing leadership talent remains strong among students even in the context of the COVID-19 pandemic.
Topics: Research Insights, coronavirus
SEO Update: Is Your B-School Website Ready for Google’s New Algorithm?
Good Search Engine Optimization, or SEO, can help boost your website traffic, build brand awareness, and get more prospective students interested in your business school.
Topics: Recruitment & Marketing
Alumni Perspectives on the Value of Graduate Management Education
Nine in ten alumni report a positive return-on-investment (ROI) from their graduate business education, according to the 4,658 respondents to the recent GMAC survey snapshot. A Net Promoter Score (NPS) of 30 shows that most alumni are likely to recommend their graduate business school to a friend or colleague. This data indicates that the value proposition of a graduate management education is strong; alumni report a high level of satisfaction with their educational outcomes, in line with their career ambitions.
Topics: Research Insights
How Chinese Candidates are Shifting their Preferences for Pursuing Graduate Management Education
The roll-out of the vaccines in 2021, especially in the leading destinations of international students such as the United States and the United Kingdom, is renewing prospects of international student mobility. A snapshot poll conducted in March compares how Chinese prospective students are making decisions about pursuing graduate management education (GME) compared to August 2020.
Topics: Viewpoints
Graduate Management Admission Council Welcomes New Members to the Board
Topics: GMAC News
New Research on Hiring Trends and Salary Projections for Business School Graduates
Nine in ten corporate recruiters expect the demand for business school graduates to increase or remain stable in the next five years, according to the 2021 Corporate Recruiters Survey. This annual GMAC survey provides vital data for employers and business schools in understanding trends and insights about hiring, salaries, and skills for MBA and business master’s graduates.
Topics: Employment Outlook, Research Insights
The GMAT Exam: Designed and Developed to Be Fair and Unbiased
Graduate schools of business use a variety of admissions criteria to evaluate prospective students for enrollment. Among them, the Graduate Management Admission Test™ (GMAT™) score is one of few data points by which all applicants’ skills and potential classroom success can be directly compared on the same scale.
Topics: GMAC News
GMAC Welcomes Top Latin American Business School as Its Newest Member
Topics: GMAC News