A new GMAC survey snapshot of nearly 1,800 respondents shows that more than half of prospective students believe that admissions exams improve reliability, fairness, and transparency in evaluating graduate business school candidates. The data collected through mba.com Prospective Students Survey also highlights the diversity of candidates as their perceptions vary by region of citizenship and by preferred study destination (domestic or international). This data addresses questions raised by schools in the Information Needs Survey released earlier this year. It also provides insights to inform schools as they shape their global recruitment strategy.
How Prospective Students Perceive the Value of Admissions Tests
Topics: Prospective Students, Research Insights
Virtual Events: How to Elevate Your Business School Brand
With applications on the rise this past year, business schools should not lose sight of keeping their brand top of mind with potential candidates.
UK Business Schools Remain Attractive to Prospective International Students
International students comprise nearly two in three students enrolled in master’s level business programs at British business schools. As a result, Brexit uncertainties coupled with COVID-19 travel restrictions have been particularly severe for many business schools in the UK as international student mobility faced more disruption. Yet, data shows that demand for pursuing graduate business programs in the UK remains strong among international candidates.
Topics: Prospective Students, Application Trends, Research Insights
How to Better Connect With Your Candidate Pool—In 3 Simple Steps
Today it might sometimes seem like there’s more data available than you can handle. With candidate leads coming in from a variety of sources, it can be hard to take the time to search for and make genuine connections with prospective business school students.
Topics: Recruitment & Marketing
Demand for Graduate Management Education Accelerates in 2021
A new GMAC research report based on the data collected through mba.com Prospective Students Survey provides insights into the diverse choices and preferences of prospective students planning to pursue graduate management education (GME) in 2021. The findings suggest that demand for GME continues to accelerate as the concerns about the impact of COVID-19 wane. The report identifies at least three notable growth drivers for GME related to employability, flexibility, and regional mobility.
Topics: Prospective Students, Research Insights, Women
5 Ways to Evolve Your Marketing Mix in 2021 - You Don’t Want to Miss
The coronavirus pandemic has forced fundamental change for business schools as learning has moved online, and mobility among candidates, particularly internationally, has shrunk. It has also seen budgets squeezed and resources stretched, with headcounts among marketing and admissions teams falling.
Topics: Recruitment & Marketing
Ask any business student (or anyone for that matter) what the purpose of the corporation is, and they will likely parrot back that it is to “make money for its shareholders.” The prevalence of this belief is coming under much needed scrutiny within business circles and among business students, but it is not gaining enough attention within business education and that needs to change.
Topics: Viewpoints
Women in Graduate Management Education: Sustaining the Growth Momentum
Over the years, women are increasingly pursuing graduate business education and assuming management and leadership roles. Findings from the GMAC™ snapshot survey of prospective female students show variations in decision-making processes by program types (MBA vs. business master’s) and study destinations (domestic vs. international). This suggests that sustaining the momentum of enrolling women in graduate management education would require a deeper understanding of their diverse career aspirations and journeys.
Topics: Research Insights
Shifting Candidate Journeys for Business Master’s Programs
Findings from the GMAC snapshot survey of prospective students who are considering business master’s programs show that the journeys of domestic and international candidates vary in the context of pandemic-induced uncertainty. This suggests that business schools need to design data-informed strategies to balance growth in applications with the quality and diversity of enrolled students.
Topics: Research Insights
The Future of Full-time MBA Programs in Times of Shifting Candidate Journeys
Findings from GMAC™ snapshot survey of prospective students considering full-time MBA programs shows that candidate journeys are shifting in the context of pandemic-induced uncertainty. This suggests that a sustainable future of full-time MBA programs would require business schools to understand the nature and direction of evolving candidate journeys and engage the best-fit, diverse prospects for better enrollment yield.
Topics: Research Insights