GMAC Advisor

University of Pennsylvania’s Wharton School and the Cornell SC Johnson College of Business are the latest business schools to begin accepting the Executive Assessment for its executive MBA program as an alternative to the GMAT® exam.

Join us on Wednesday, February 28, to learn from UT Austin McCombs School of Business and BarkleyREI on how they built a successful multi-channel campaign, from start to finish.

In this discussion, you’ll discover how to use GMASS leads in your recruiting and marketing campaigns and see examples of how these schools leveraged these leads in their digital marketing strategies, social media, and how they measured and defined ROI.

Overall, the vast majority of business school alumni are employed, whether for a company (79%) or as self-employed entrepreneurs (10%), according to new findings from the 2018 Alumni Perspectives Survey, which solicited responses from 10,882 alumni worldwide representing 274 institutions and a wide variety of program types. 

Diversity of backgrounds and perspectives adds to the business school classroom experience. In the words of Jindal School of Management professor Sheen S. Levine and David Stark of Columbia University in a December 2015 New York Times op-ed: “Diversity improves the way people think. By disrupting conformity, racial and ethnicity diversity prompts people to scrutinize facts, think more deeply and develop their own opinions.”

Pre-experience business master’s programs are an increasingly big part of global graduate management education. With each passing year, more business schools expand their program portfolios to include more of these programs, and a growing share of candidates tell GMAC Research that they are considering applying to them.

Last week GMAC Research hosted our annual Research Highlights webinar, in which we summarized our major research findings from 2017 and discussed what it all means for 2018.

Long gone are the days when the average business school offered only an MBA program, maybe in a full-time and part-time format. Today, the average business school program portfolio encompasses a wide array of program types designed for students at different stages of their career—ranging from pre-experience business master’s programs to executive MBA programs.

Texas Christian University (TCU) saw a need to not only grow its application pipeline, but also attract more diverse, out-of-state students. Director of MBA Admissions at TCU, Peggy Conway, needed creative ways to reach candidates. She turned to the Graduate Management Admission Search Service® (GMASS®) database to help her achieve the program’s recruiting goals, including:

Overall, 4 out of 5 business school alumni consider their graduate management education an outstanding or excellent value, according to new findings from the 2018 Alumni Perspectives Survey, which solicited responses from 10,882 alumni worldwide representing 274 institutions and a wide variety of program types. Additional survey findings associated with alumni perceptions of the value of their graduate management education can be found in a new survey report published on gmac.com this week.

Offer your candidates the chance to get a free 8-week study prep guide, when they enter to win access to the GMAT^® Official Guide Online (valued at $45.95). We will choose 25 winners.