Deciding to pursue a graduate management education is a big decision in candidates’ lives, and like any big life decision most candidates depend on the opinions of others to help guide their choices. Understanding who is influencing the decisions of different types of candidates can give business school admissions and recruitment professionals insight into candidates’ mindsets and behaviors, and help them better position the value proposition of their programs to align with candidates’ goals.
EA Webinar Recording: Is the Executive Assessment Right for Your Program?
Topics: Recruitment & Marketing, GMASS
New GMAC Research Data Brief Provides Mid-Cycle Snapshot of International Application Trends
In GMAC Research’s annual Forward-Looking Review webinar in January, we discussed how an important trend we’d be continuing to watch closely in 2018 is international student mobility, which in 2017 saw significant shifts that impacted many programs’ overall application volumes. A new data brief from GMAC Research, published on gmac.com this week, shows that halfway through the current admissions cycle many U.S. business school programs are continuing to see declining interest from international candidates.
Topics: Application Trends, Research Insights
GMAC Research Chart of the Month: Candidate Funding Plans
For many business school candidates, the investment they make in their graduate management education will be among the most substantial investments they make in their lives. The implication of this fact for school admissions and recruitment professionals is not only that you should have an appreciation for the financial importance of a candidates’ decision to pursue business school, but also that you should have a sense of how various kinds of candidates plan to finance their degree.
Topics: Research Insights, Chart of the Month
2018 mba.com Prospective Students Interactive Data Research Tool Now Available
The mba.com Prospective Students Survey—the largest data resource of its kind available to the graduate management education community—provides business schools around the world with reliable survey data to inform their understanding of candidate demand.
Topics: Research Insights
Make it Happen: A Morning Routine Blueprint That Will Make You a Rock Star
Topics: Make it Happen
GMASS Webinar Recording: Learn to Build a Successful Multi-Channel Campaign
On February 28, UT Austin McCombs School of Business and BarkleyREI shared how they built a successful multi-channel campaign, from start to finish. Get the recording and slides from the webinar now.
Topics: Recruitment & Marketing, GMASS
Select Section Order: Choice, Control, and Flexibility for Your Candidates
Select Section Order provides candidates the choice, control, and flexibility to take the exam based upon their strengths and test-taking preferences. This allows GMAT exam test-takers the ability to build confidence and do their best on test day.
Topics: GMAC Assessments
GMAC Research Chart of the Month: Women in the B-School Pipeline
In testing year 2017—the period from July 1, 2016 through June 30, 2017—a greater share of GMAT exams were taken by women than ever before (45%). In fact, over the past five testing years the number of exams taken by women has grown 12 percent. How has this testing growth translated to applicant pools?
Topics: Research Insights, Chart of the Month, Women
Women and Business School: International Women’s Day 2018
Every year, women make immeasurable contributions to the world of business and society overall. For a number of women leaders, a graduate management education was a critical step in their professional development. In recognition of International Women’s Day, GMAC Research has produced two new research documents to share with the GME community.
Topics: Research Insights, Women