GMAC Advisor

The use of data and effective analytical processes can be powerful tools for recruitment and admissions teams.

Topics: Data Analytics, Recruitment & Marketing

A new survey report details shifts in candidate career goals based on the findings of the 2018 mba.com Prospective Students Survey.

Topics: Prospective Students, Research Insights

Understanding when the average candidate makes major business school decisions can help optimize the timing of your messaging.

Topics: Prospective Students, Research Insights

There are many ways to learn and “sharpen the saw” these days: you can read blogs, listen to podcasts, and attend webinars, just to name a few. These opportunities are pretty convenient… So that begs the question why bother with the expense and time away to attend the GMAC Annual Conference 2018?

Topics: GMAC Events

A new research report explores prospective students’ preferences for program types, structures, and curriculums based on the 2018 mba.com Prospective Students Survey.

Topics: Prospective Students, Research Insights

A new brief from GMAC Research explores how undergraduate student loan debt impacts candidate decision making and financing plans.

Topics: Research Insights, Financing

Despite the disruptive effect of the current political climate, most business school candidates still intend to apply to programs outside their country of citizenship.

Topics: Research Insights

New GMAC Research white paper examines shifting candidate needs and highlights approaches some programs have taken to innovate.

Topics: Research Insights

To stay focused on your goals, multitask smarter by thinking “optimize” over “maximize.”

Topics: Make it Happen

The MBA application process is a time of uncertainty for prospective students and schools alike. Students wonder “Will I be accepted?” and “How will I afford an MBA?” while schools are faced with questions such as “How do we attract the best and brightest to our program?” “To whom should we offer scholarships?” and “Will we meet our (sometimes ambitious) enrollment goals?”

Topics: Financing