This year’s GMAC® Annual Conference in Boston, Massachusetts brought together attendees from 261 universities in 32 countries to take part in the premier event for professionals in the graduate business and management industry.
Insight, Innovation, and Collaboration at GMAC’s 2018 Annual Conference
Topics: GMAC Events
Unpacking the Appeal of For-Profit GME Programs to Underrepresented Populations
A new GMAC Research white paper examines the URP recruitment success of for-profit programs and makes recommendations to nonprofit programs seeking to improve their applicant pool diversity.
Topics: Research Insights
New Segmentation Playbook Provides School Professionals with Tactical Marketing Insights
Topics: Research Insights
Corporate Recruiters Survey Report Details Trends in Hiring Demand for Business School Talent
Topics: Employment Outlook, Research Insights
The Importance of Data Analytics in Recruitment Strategy
The use of data and effective analytical processes can be powerful tools for recruitment and admissions teams.
Topics: Data Analytics, Recruitment & Marketing
How the Mix of GME Candidates’ Career Expectations Has Shifted Over Time
A new survey report details shifts in candidate career goals based on the findings of the 2018 mba.com Prospective Students Survey.
Topics: Prospective Students, Research Insights
GMAC Research Chart of the Month: Candidate Decision-Making Timeline
Understanding when the average candidate makes major business school decisions can help optimize the timing of your messaging.
Topics: Prospective Students, Research Insights
There are many ways to learn and “sharpen the saw” these days: you can read blogs, listen to podcasts, and attend webinars, just to name a few. These opportunities are pretty convenient… So that begs the question why bother with the expense and time away to attend the GMAC Annual Conference 2018?
Topics: GMAC Events
A new research report explores prospective students’ preferences for program types, structures, and curriculums based on the 2018 mba.com Prospective Students Survey.
Topics: Prospective Students, Research Insights
Student Loan Debt and the Business School Pipeline
A new brief from GMAC Research explores how undergraduate student loan debt impacts candidate decision making and financing plans.
Topics: Research Insights, Financing