GMAC Advisor

This year’s GMAC® Annual Conference in Boston, Massachusetts brought together attendees from 261 universities in 32 countries to take part in the premier event for professionals in the graduate business and management industry.

Topics: GMAC Events

A new GMAC Research white paper examines the URP recruitment success of for-profit programs and makes recommendations to nonprofit programs seeking to improve their applicant pool diversity.

Topics: Research Insights

Gain new insights into how the seven segments uniquely relate to the four Ps of marketing.

Topics: Research Insights

MBA Hiring is Strong, with 4 in 5 Companies Planning to Hire Graduates in 2018.

Topics: Employment Outlook, Research Insights

The use of data and effective analytical processes can be powerful tools for recruitment and admissions teams.

Topics: Data Analytics, Recruitment & Marketing

A new survey report details shifts in candidate career goals based on the findings of the 2018 mba.com Prospective Students Survey.

Topics: Prospective Students, Research Insights

Understanding when the average candidate makes major business school decisions can help optimize the timing of your messaging.

Topics: Prospective Students, Research Insights

There are many ways to learn and “sharpen the saw” these days: you can read blogs, listen to podcasts, and attend webinars, just to name a few. These opportunities are pretty convenient… So that begs the question why bother with the expense and time away to attend the GMAC Annual Conference 2018?

Topics: GMAC Events

A new research report explores prospective students’ preferences for program types, structures, and curriculums based on the 2018 mba.com Prospective Students Survey.

Topics: Prospective Students, Research Insights

A new brief from GMAC Research explores how undergraduate student loan debt impacts candidate decision making and financing plans.

Topics: Research Insights, Financing