GMAC Advisor

A new GMAC Research white paper examines the URP recruitment success of for-profit programs and makes recommendations to nonprofit programs seeking to improve their applicant pool diversity.

Topics: Research Insights

Gain new insights into how the seven segments uniquely relate to the four Ps of marketing.

Topics: Research Insights

MBA Hiring is Strong, with 4 in 5 Companies Planning to Hire Graduates in 2018.

Topics: Employment Outlook, Research Insights

The use of data and effective analytical processes can be powerful tools for recruitment and admissions teams.

Topics: Data Analytics, Recruitment & Marketing

A new survey report details shifts in candidate career goals based on the findings of the 2018 mba.com Prospective Students Survey.

Topics: Prospective Students, Research Insights

Understanding when the average candidate makes major business school decisions can help optimize the timing of your messaging.

Topics: Prospective Students, Research Insights

There are many ways to learn and “sharpen the saw” these days: you can read blogs, listen to podcasts, and attend webinars, just to name a few. These opportunities are pretty convenient… So that begs the question why bother with the expense and time away to attend the GMAC Annual Conference 2018?

Topics: GMAC Events

A new research report explores prospective students’ preferences for program types, structures, and curriculums based on the 2018 mba.com Prospective Students Survey.

Topics: Prospective Students, Research Insights

A new brief from GMAC Research explores how undergraduate student loan debt impacts candidate decision making and financing plans.

Topics: Research Insights, Financing

Despite the disruptive effect of the current political climate, most business school candidates still intend to apply to programs outside their country of citizenship.

Topics: Research Insights