Insight, Innovation, and Collaboration at GMAC’s 2018 Annual Conference

Posted by GMAC Advisor News on Jul 3, 2018 11:00:00 AM

This year’s GMAC® Annual Conference in Boston, Massachusetts brought together attendees from 261 universities in 32 countries to take part in the premier event for professionals in the graduate business and management industry.


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Topics: GMAC Events

Unpacking the Appeal of  For-Profit GME Programs to Underrepresented Populations

Posted by GMAC Research on Jun 28, 2018 11:00:00 AM

A new GMAC Research white paper examines the URP recruitment success of for-profit programs and makes recommendations to nonprofit programs seeking to improve their applicant pool diversity.

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Topics: Research Insights

New Segmentation Playbook Provides School Professionals with Tactical Marketing Insights

Posted by GMAC Research on Jun 28, 2018 11:00:00 AM

Gain new insights into how the seven segments uniquely relate to the four Ps of marketing.

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Topics: Research Insights

Corporate Recruiters Survey Report Details Trends in Hiring Demand for Business School Talent

Posted by GMAC Research on Jun 21, 2018 11:12:00 AM

MBA Hiring is Strong, with 4 in 5 Companies Planning to Hire Graduates in 2018.

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Topics: Employment Outlook, Research Insights

The Importance of Data Analytics in Recruitment Strategy

Posted by Aram Karakashian on Jun 19, 2018 11:00:00 AM

The use of data and effective analytical processes can be powerful tools for recruitment and admissions teams.

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Topics: Data Analytics, Recruitment & Marketing

How the Mix of GME Candidates’ Career Expectations Has Shifted Over Time

Posted by GMAC Research on Jun 15, 2018 11:44:53 AM

A new survey report details shifts in candidate career goals based on the findings of the 2018 mba.com Prospective Students Survey.

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Topics: Prospective Students, Research Insights

GMAC Research Chart of the Month: Candidate Decision-Making Timeline

Posted by GMAC Research on Jun 5, 2018 11:00:00 AM

Understanding when the average candidate makes major business school decisions can help optimize the timing of your messaging.

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Topics: Prospective Students, Research Insights

Top 3 Reasons to Attend the GMAC Annual Conference

Posted by Tino Elgner on May 16, 2018 4:46:51 PM

There are many ways to learn and “sharpen the saw” these days: you can read blogs, listen to podcasts, and attend webinars, just to name a few. These opportunities are pretty convenient… So that begs the question why bother with the expense and time away to attend the GMAC Annual Conference 2018?

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Topics: GMAC Events

Demand for MBA and Business Master’s Programs

Posted by GMAC Research on May 15, 2018 11:00:00 AM

A new research report explores prospective students’ preferences for program types, structures, and curriculums based on the 2018 mba.com Prospective Students Survey.

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Topics: Prospective Students, Research Insights

Student Loan Debt and the Business School Pipeline

Posted by GMAC Research on May 8, 2018 11:00:00 AM

A new brief from GMAC Research explores how undergraduate student loan debt impacts candidate decision making and financing plans.

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Topics: Research Insights, Financing

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